Home of the original Shake Shack and lined by food carts and the sprawling Eataly marketplace, it’s not difficult to find a good meal in Manhattan’s Madison Square Park. Nor is it easy to stand out. Taste of Home found a way, when, last December, it offered passersby a chance to win a dinner inside a life-sized gingerbread house. It was part of the magazine’s fifth annual "Gingerbread Boulevard," an installation Taste of Home has become known for, which involves a life-sized gingerbread house placed in the middle of the park. One of the most difficult tasks in pulling the boulevard together each year has been coming up with “something more dazzling” than in years past, says Vanessa Bailey, senior marketing director at Trusted Media Brands, Taste of Home's parent company. The Gingerbread Boulevard is an example of a tried-and-true tactic among magazines: creating an experience away from print pages or phone screens, connecting directly with readers and potential subscribers. These experiential marketing events, which can range from conferences to pop-up shops or festivals, provide publishers a way to connect advertisers to readers, as well as drive traffic, increase brand awareness and attract new subscribers. For some, it has also become a way to build a synonymous event, one that participants think of when they hear the publication’s name. To build deeper, lasting engagements the events need a unique twist and value proposition, but most importantly, they need to... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-08-13 15:42:27 UTC ]
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Things are changing in U.S. comics and French comics publishers are meeting in New York to discuss the U.S. market and look for ways to stoke demand for French graphic novels in North America. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-22 00:00:00 UTC ]
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Digital reading technology has been widely embraced by the Chinese reading public. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-22 00:00:00 UTC ]
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After running Black Classic Press for nearly 40 years, founder W. Paul Coates said he is proud of his work as an independent publisher. But he said his work running BCD Digital Printing, a short-run printing operation, may be more significant: “I don’t know of any other full-time... Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-22 00:00:00 UTC ]
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Will Francis, co-founder of creative digital agency Harkable, is the first keynote speaker announced for The Bookseller Marketing & Publicity Conference, to be held at the Southbank Centre in London on 30th June 2015. Francis worked for MySpace before founding Harkable, which has created... Continue reading at The Bookseller
[ The Bookseller | 2015-05-22 00:00:00 UTC ]
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Press mentions and scoops used to be the coin of the realm for publishers. But with the rise of social media and the ability to measure more, the yardsticks have changed. Six publishers including Quartz, Business Insider and The Daily Dot told us that they look at data like engagement and social... Continue reading at Digiday
[ Digiday | 2015-05-21 00:00:00 UTC ]
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The Guardian, El País, Le Monde and China Daily are among 25 publishers aiming to raise awareness in the runup to the next UN summitAn unprecedented alliance of news publishers including the Guardian, El País, Le Monde and China Daily have agreed to share climate change content to raise... Continue reading at The Guardian
[ The Guardian | 2015-05-21 00:00:00 UTC ]
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Richard Mollet, CEO of the Publishers Association, reports that 2014 UK publishing revenues were £4.3 billion, with 44% coming from export markets. The post UK Publishing is “In A Good Place,” says PA CEO appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-05-21 00:00:00 UTC ]
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Matthew De Abaitua’s Self & I covers the six-month period he spent reading, drinking and rolling ‘special cigarettes’ as assistant to the Booker-shortlisted author in the early 1990sFrom an interview involving shooting whisky bottles and smoking “special” cigarettes to an attempt to take a... Continue reading at The Guardian
[ The Guardian | 2015-05-21 00:00:00 UTC ]
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Penguin Random House UK is to become the global publisher and distributor for all BBC-branded physical and digital audiobooks. The deal signed today with BBC Worldwide extends an agreement signed by Random House Audio and BBC Worldwide in 2013 to sell and distribute BBC audiobooks that had... Continue reading at The Bookseller
[ The Bookseller | 2015-05-21 00:00:00 UTC ]
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Strong leadership in publishing is welcome, but as new publishing leaders step forward, one realizes all are mere 'temporary custodians.' The post Publishing Leaders are “Temporary Custodians” of Their Houses appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-05-20 00:00:00 UTC ]
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Some books come to us when they're needed most. The post Self-Published E-Book Review: Frolic in Conservative Utopia appeared first on WIRED. Continue reading at Wired
[ Wired | 2015-05-20 00:00:00 UTC ]
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A concert pianist wins a legal battle to publish a book giving detail of sexual abuse he experienced as a child. Continue reading at BBC News
[ BBC News | 2015-05-20 00:00:00 UTC ]
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NEW PROVIDENCE, NJ - The Independent Press newspaper, a local news staple since the 1960s, will publish its last weekly hard copy edition on May 27, according to multiple TAPinto.net sources. Paul Provost, vice president of loca ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-05-20 00:00:00 UTC ]
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In the latest land grab for consumers’ time on platforms, Kik is stepping up efforts to court brands and media companies. The messaging app popular with millennials hired ad vet Josh Jacobs to head a new division, Kik Services, with an eye to adding games and commerce services and expand... Continue reading at Digiday
[ Digiday | 2015-05-19 00:00:00 UTC ]
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Upstart publishers in Iran are using ebooks and digital-only distribution as a way to circumvent government censors in Iran and reach willing readers. The post Publishers in Iran Use Ebooks to Circumvent Censors appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-05-19 00:00:00 UTC ]
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Brenda Knight, publisher of Cleis Press and founder/publisher of Viva Editions, has left the company. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-19 00:00:00 UTC ]
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Our May 2015 selection from BlueInk Review, a service which reviews self-published books. This selection includes guides to finance and fighting cancer. The post May 2015: Top Reviews of Self-Published Books from BlueInk Review appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-05-19 00:00:00 UTC ]
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Publishers should help authors to identify their digital skills, but social media is “not the most important thing”, writers and industry insiders have told The Bookseller. Authors should feel comfortable with any digital activity they are asked to undertake, using tweeting, blogging and other... Continue reading at The Bookseller
[ The Bookseller | 2015-05-19 00:00:00 UTC ]
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Gonzales, currently director of integrated marketing at Simon & Schuster, has been been appointed v-p, associate publisher, trade books at Rodale, effective June 15. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-18 00:00:00 UTC ]
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Pakastani-born Canadian children's book author Rukhsana Khan explains how to leveraging appearances at book fairs for the greatest benefit and impact. The post A Canadian Author’s Adventures in International Book Marketing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-05-17 00:00:00 UTC ]
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