2015 market growth underpinned by colouring, courgettes and YouTubers

Regular readers of The Bookseller will be aware of the three trends driving the print renaissance: adult colouring books, clean eating titles and psychological thrillers. Thus far in 2015, total sales are up 6% year on year through Nielsen BookScan, with a good deal of that down to 2015 breakout stars such as Paula Hawkins, “Deliciously” Ella Woodward and Johanna Basford. Continue reading at 'The Bookseller'

[ The Bookseller | 2015-12-14 00:00:00 UTC ]
News tagged with: #6% year #print renaissance #psychological thrillers #total sales #nielsen bookscan #good deal #paula hawkins #johanna basford

Other Publishing stories related to: '2015 market growth underpinned by colouring, courgettes and YouTubers'

Manga 2013: A Smaller, More Sustainable Market

The manga market may be smaller than it was five years ago, but a substantial fanbase remains. Publishers are optimistic that the decline has come to an end, that long-awaited digital initiatives are attracting readers, and that the manga market is stabilizing at a new, sustainable level. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-04-05 00:00:00 UTC ]
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E-book growth marked by 20p

The ebook market has begun to slow, with the post-Christmas peak in ebook sales less pronounced... Continue reading at The Bookseller

[ The Bookseller | 2013-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook market #ebook sales

MJ launches marketing campaign for Marian Keyes

Penguin division Michael Joseph has launched a major marketing campaign to support the paperback... Continue reading at The Bookseller

[ The Bookseller | 2013-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marian keyes

Bowker charts growth of internet retail

Last year saw a higher number of books bought from internet-only businesses than from bricks and... Continue reading at The Bookseller

[ The Bookseller | 2013-03-20 00:00:00 UTC ]
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Mental Floss Finds a Home on YouTube

A number of big print publishers have ventured onto YouTube, with mixed success. So when Mental Floss, a tiny trivia magazine put out by Dennis Publishing, decided to extend its brand to online video, it hoped to beat the odds by partnering with John and Hank Green, whose YouTube shows, Crash... Continue reading at AdWeek

[ AdWeek | 2013-03-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #green brothers #print brands #varying degrees #main focus #bigger part

Bowker charts rise in e-retailer market share

The rise in ebook reading in the US and UK over the past three years has driven market share... Continue reading at The Bookseller

[ The Bookseller | 2013-03-18 00:00:00 UTC ]
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Is There a Dearth of Literary Agents in Developing Markets?

Evidence is growing that a lack of skilled, knowledgable literary agents may be hindering the translation and publishing of books from developing markets in Asia and Latin America. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-03-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #literary agents #developing markets #latin america

Hodder, Penguin and Bloomsbury win at BMS marketing awards

The Book Marketing Society's best marketing campaign awards for autumn 2012 have seen wins... Continue reading at The Bookseller

[ The Bookseller | 2013-03-04 00:00:00 UTC ]
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Integrating Social Marketing Into Brand Campaigns

Social marketing isn’t close to peaking yet, but it’s already a part of almost every conversation between brands and marketers. Close to 90 percent of advertisers are using some form of it, according to a recent Nielsen study. Continue reading at Folio Magazine

[ Folio Magazine | 2013-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brand campaigns

Cravebox Markets Old-Fashioned Product in New-Fashioned Way

The Colorado-based marketing company Cravebox, which has just begun to work with publishers, is something of an oddity. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-02-16 00:00:00 UTC ]
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Faster Digital Growth Key At MegaConference

Digital revenue will be foremost on the minds of newspaper publishers as three of their trade organizations converge on New Orleans next week. &ldquo;It&rsquo;s really important that we just keep pushing forward on how to maximize the digita ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-02-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital revenue #newspaper publishers

Amazon reports record sales growth

Amazon saw record sales growth of 22% to $21bn (£13bn) over the Christmas period, with the... Continue reading at The Bookseller

[ The Bookseller | 2013-01-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #christmas period

Social Analytics: What to Measure and How to Drive Growth

Measuring social traffic should not be confused with engagement—driving a reader to a website is a long way from having them actually interact in a meaningful way with a brand’s content. Continue reading at Folio Magazine

[ Folio Magazine | 2013-01-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #drive growth

3 Epiphanies About Social Media Marketing for Books

When it comes to book marketing, social media is a honeytrap, never quite delivering on its promises, but a few simple best practices can vastly improve your results. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book marketing

In Brazil, Ebooks Predicted to Reach 2.63% Market Share

Extrapolating from recent sales figures from ebook distributor DLD, we estimate ebook sales to reach some 3.57 million units—or 2.6% of the overall market—by the end of 2013. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-26 00:00:00 UTC ]
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Advance Publications Buys Digital Marketing Agency, POP

Advance Publications, parent company of Condé Nast, has stepped up its efforts on two fronts with the acquisition of digital marketing agency, POP. Continue reading at Folio Magazine

[ Folio Magazine | 2013-01-25 00:00:00 UTC ]
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Publishing CEOs on Direct-to-Consumer Sales and Marketing

Three CEOs at this year's Digital Book World conference spoke about how they are reaching out directly to consumers and what they can do better. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing ceos #direct-to-consumer sales