17-punt NFL Kickoff Game draws 22 million viewers

Thursday night’s NFL Kickoff Game wasn’t exactly one for the ages, but the 17-punt, 13-point defensive struggle between the Green Bay Packers and Chicago Bears still managed to scare up a three-year ratings high for NBC. According to Nielsen live-plus-same-day data, the Packers’ 10-3 win over the hometown Bears averaged 22 million viewers and a 12.8 household rating, making it the most-watched season opener since the Panthers and Broncos served up 25.2 million viewers and a 14.6 rating back in 2016. Streaming on NBC’s digital platforms added another 627,000 viewers to Thursday night’s overall deliveries. NBC’s linear TV viewership was up 16 percent compared to last season’s rain-delayed Falcons-Eagles matchup (19 million), and edged the 2017 Chiefs-Patriots table-setter by some 200,000 viewers, or 1 percent. While the low scoring and a dearth of explosive offensive plays could have cast a pall over the ratings, the NFC North hatefest proved compelling enough to make it the most-watched sporting event since Super Bowl LIII. The Kickoff Game currently stands as the year’s 17th most-watched broadcast, slotting between CBS’s post-Super Bowl premiere of the short-lived “World’s Best” (22.2 million) and the 61st Annual Grammy Awards (19.9 million). Incidentally, NBC’s final linear deliveries measured up to our August 23 projection (“20 NFL games advertisers can’t afford to ignore”) of 22.1 millions viewers and a 12.5 rating. It’s a gift. As expected, last night’s broadcast... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-06 21:11:16 UTC ]
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Tricks of the trade: How to game the publishing system

When it comes to online publishing, building an audience organically with compelling content and monetizing it successfully with ads from big-name brands is extremely hard work. Luckily, there's a much easier way to make money: Arbitrage.The post Tricks of the trade: How to game the publishing... Continue reading at Digiday

[ Digiday | 2014-02-19 00:00:00 UTC ]
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Tribune Co. expects $325-million dividend from publishing spinoff

The dividend figure, which is not final, appears in a document related to Tribune's purchase in December of a group of TV stations. In spinning off its publishing business, Tribune Co. will pick up a dividend that could be about $325 million from the new public company, which would consist of... Continue reading at Los Angeles Times

[ Los Angeles Times | 2014-02-19 00:00:00 UTC ]
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Marie Claire Goes Low-Budget with Live Valentine's Day Game Show

Marie Claire is a highly polished magazine; its recent foray into digital video was not.The Hearst-owned title live-streamed its first dating show "The Love Match" on Friday, where three women "looking to find love" were paired with one of three eligible bachelors. Marie Claire staffers... Continue reading at Advertising Age

[ Advertising Age | 2014-02-15 00:00:00 UTC ]
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Rakuten to buy Internet messaging app Viber for $900 million

Japan’s Rakuten will acquire instant messaging and calling app developer Viber Media for US$900 million, the e-commerce giant said Friday, highlighting its moves to penetrate new markets.Rakuten’s purchase of the messaging and VoIP company follows its acquisitions of Canada’s ebook platform... Continue reading at PC World

[ PC World | 2014-02-14 00:00:00 UTC ]
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News Briefs: Week of February 17, 2014

Profits rose 32% in 2013 at S&S and more in this week's publishing news briefs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-14 00:00:00 UTC ]
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Angry Birds Maker Hatches In-Game Video Ad Plan

Angry Birds is getting ready to introduce in-game digital video ads in an expansion of its advertising products that the company will unveil soon, according to Michele Tobin, Rovio’s head of advertising. Tobin told Adweek today that the company’s games provide premium inventory for video... Continue reading at AdWeek

[ AdWeek | 2014-02-14 00:00:00 UTC ]
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PW Picks: Books of the Week, February 17, 2014

This week, a retelling of Sleeping Beauty, true crime that calls to mind "In Cold Blood," and a massive engineering mistake. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-14 00:00:00 UTC ]
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LBF Announces Gaming Pavilion

Gaming @ LBF is designed to connect the "creative and commercial talents of gaming developers, publishers and distributors with their publishing counterparts." Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-11 00:00:00 UTC ]
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Bryan Hits Million Copies Sold

Amazon Publishing announced that Helen Bryan has become its second author, after Oliver Pötzsch ("The Hangman's Daughter"), to sell 1 million copies. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-10 00:00:00 UTC ]
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IAB To Advertisers: Time to Step Up Your Mobile Game

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[ Advertising Age | 2014-02-10 00:00:00 UTC ]
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Worms Battlegrounds and Nutjitsu are the first self-published games on Xbox One

Microsoft caught everyone's attention back when it introduced ID@Xbox. Now, nearly six months after the indie developer program was revealed, we're finally seeing the first titles to come out of it: Worms Battlegrounds and Nutjitsu. At this point,... Continue reading at Engadget

[ Engadget | 2014-02-10 00:00:00 UTC ]
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O'Reilly Donating Millions to Tech Education

O'Reilly Media and Safari Books Online are donating over $100 million in "educational content and tools" to K-12 schools across the U.S. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-04 00:00:00 UTC ]
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Class Plaintiffs: Apple Should Pay $840 Million in Damages

If the plaintiff number is granted, it would put the total damages in this ebook conspiracy at over $1 billion. Five publishers have already paid $166 million. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-03 00:00:00 UTC ]
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ALA Midwinter 2014: Abrams Gets in the E-book Game

Digital versions will be available simultaneously with the release of print editions. Libraries can license the titles for a one-year period. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-28 00:00:00 UTC ]
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Jane Austen, Game Theorist? Ha

Claiming famous artists operated under the auspices of modern scientific thought ignores what art is all about."Art does not have winners." This is the argument William Deresiewicz makes as he skewers political scientist Michael Suk-Young Chwe's latest book, Jane Austen, Game Theorist in The New... Continue reading at Fast Company

[ Fast Company | 2014-01-23 00:00:00 UTC ]
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Independent website could net Lebedevs millions in standalone sale

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[ The Guardian | 2014-01-22 00:00:00 UTC ]
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Gollancz to publish second Game of Thrones tie-in

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[ The Bookseller | 2014-01-17 00:00:00 UTC ]
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James Frey and Google team up to fuse interactive teen novels with AR games

We knew Google's Niantic Labs was planning to use its Ingress tech to power other augmented reality games, but we didn't expect this. In an announcement today, Niantic announced it has teamed up with publisher HarperCollins to create a location-based ... Continue reading at Engadget

[ Engadget | 2014-01-15 00:00:00 UTC ]
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Oyster Raises $14 Million More

Oyster, the recently launched ebook subscription service, has raised $14 million in its latest funding round. The new funding was led by Highland Capital Partners and includes participation from the existing Founders Fund which was led by Peter Thiel. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-14 00:00:00 UTC ]
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Sourcebooks Sales Rose 22% in 2013

In an infographic sent out Monday afternoon, Sourcebooks says total revenue in 2013 increased 22%. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-14 00:00:00 UTC ]
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