[caption id="attachment_160793" align="aligncenter" width="820"] Jessica Levenson and Dean Praetorius answering audience questions about SEO[/caption] On June 18, some of the top practitioners in the industry from Atlantic Media, Bonnier, Meredith, TechTarget and Toast Media Group led a hands-on Master Class on content engagement at the Yale Club in Manhattan, where they discussed the new best practices for content amplification and distribution. The presenters discussed how they’ve been able to leverage SEO, social and personalization to grow their audiences and brands. Kicking off the morning, Dean Praetorius, co-founder and COO of digital content agency Toast Media Group said in the SEO session, “If you’re not providing the right kind of content for what your audience is looking for, then you’re not going to get their click, regardless of your placement on the page,” which set the tone for the entire day. If you’re not optimizing your content to meet the wants and needs of your audience on each platform, you’re not going to grow clicks or engagement. We collected 10 takeaways for those of you who weren’t there: Stop using social media for SEO growth: According to Praetorius, for years the correlation between social following and SEO was undeniable, but that's not so much the case anymore. Social media may be more important than ever for publishers, but as an SEO strategy it’s non-existent. You don't need to invest more into mobile optimization: Praetorius continued... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-06-25 20:52:36 UTC ]
Bonnier Books UK's Hot Key imprint is to publish How It All Blew Up, Arvin Ahmadi's third YA novel. Continue reading at The Bookseller
[ The Bookseller | 2020-04-05 23:22:32 UTC ]
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The News Media Alliance and Digital Content Next call on digital advertisers and digital advertising companies to stop using keyword Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-04-03 21:38:18 UTC ]
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As print sales fall, Czech publisher Grada focuses on its digital subscription platform and much-needed tech upgrades to meet the growing demand for digital content. The post Coronavirus Worklife: Grada’s ‘Now or Never’ Digital Effort in Prague appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-04-03 13:05:43 UTC ]
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The U.S. Chamber of Commerce, the leading cheerleader for American business owners large and small, remains hopeful that U.S. businesses will emerge from the coronavirus crisis battered and bruised, but not broken. "It's too early to determine the long-term impact on supply chains,... Continue reading at AdWeek
[ AdWeek | 2020-03-27 14:55:42 UTC ]
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Piccadilly Press, an imprint of Bonnier Books UK, has signed author-illustrator Hannah Peck to its list for her debut three-book series of children’s fiction. Continue reading at The Bookseller
[ The Bookseller | 2020-03-16 17:30:10 UTC ]
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[caption id="attachment_144315" align="alignright" width="150"] Steve Grune[/caption] Meredith Corp.'s VP of brand licensing, Steve Grune, is stepping down after 18 months in that role and eight years with the company overall. He'll be succeeded by Toye Cody and Sondra Newkirk, who have each... Continue reading at Folio Magazine
[ Folio Magazine | 2020-03-13 15:22:57 UTC ]
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Lynda La Plante's next novel for Bonnier UK sees the beloved crime writer set to reach new readers after the recent 'Widows' rework Continue reading at The Bookseller
[ The Bookseller | 2020-03-12 16:52:09 UTC ]
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Bonnier Books UK has announced a raft of new books by Louise Pentland publishing across its adult non-fiction, adult fiction and children’s fiction imprints. Continue reading at The Bookseller
[ The Bookseller | 2020-03-12 12:01:32 UTC ]
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Just two weeks ago, the International Advertising Bureau had deemed this year's Digital Content NewFronts the "new NewFronts." Indeed, the 2020 slate is going to be very different--just not the way the IAB had initially intended. The spread of the novel coronavirus, which the World Health... Continue reading at AdWeek
[ AdWeek | 2020-03-11 20:24:39 UTC ]
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Publishers including Penguin Random House, Pearson, Bonnier Books UK and Macmillan Education have donated books they planned to use at the cancelled London Book Fair to the Book Trade Charity. Continue reading at The Bookseller
[ The Bookseller | 2020-03-11 20:10:12 UTC ]
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As fears over the coronavirus outbreak continue to affect events and conferences in and out of the U.S., the Interactive Advertising Bureau is preparing for a virtual NewFronts season. Events and company presenters for this year's Digital Content NewFronts--slated to take place April 27-May 6 in... Continue reading at AdWeek
[ AdWeek | 2020-03-11 14:48:44 UTC ]
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Hachette and Bonnier Books UK are the latest publishers to announce they will no longer be sending staff to the Bologna Book Fair as a result of the coronavirus outbreak. Continue reading at The Bookseller
[ The Bookseller | 2020-03-10 17:59:23 UTC ]
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Bonnier Books UK has acquired Freya Sampson's debut novel The Last Library—an "ode to libraries and the ability they possess to bring the unlikeliest of people together". Continue reading at The Bookseller
[ The Bookseller | 2020-03-06 07:58:22 UTC ]
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Bonnier Books UK has promoted Francesca Russell to publicity director across its adult trade business while Karen Stretch has been made campaigns director. Continue reading at The Bookseller
[ The Bookseller | 2020-03-06 06:04:33 UTC ]
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The Bonnier Group has delivered a 35% increase in operating profit in its latest accounts. Continue reading at The Bookseller
[ The Bookseller | 2020-03-04 10:21:24 UTC ]
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Among former Informa, Penton and UBM executive Paul Miller's early initiatives after taking over as CEO of Questex late in 2018 was a reorganization of the company's media and events properties, reducing the number of divisions in the portfolio in an effort to foster more cross-brand... Continue reading at Folio Magazine
[ Folio Magazine | 2020-02-27 19:00:10 UTC ]
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Welbeck has appointed Bonnier Books UK’s Oliver Holden-Rea as senior commissioning editor, working on a new narrative non-fiction list. Continue reading at The Bookseller
[ The Bookseller | 2020-02-27 12:25:23 UTC ]
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Bonnier Books have revealed promotions for Sophie Orme (pictured) and Claire Johnson-Creek in the editorial team taking place with immediate effect. Continue reading at The Bookseller
[ The Bookseller | 2020-02-25 19:44:22 UTC ]
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Despite flipping the “digital-only” switch on many titles, major publishers continue to launch new publications – and reinvest in existing ones – with a heightened focus on paper quality, editorial value, and the luxuries of print. Execs from Meredith, Hearst Autos, and Bonnier Media discuss how... Continue reading at Publishing Executive
[ Publishing Executive | 2020-02-20 22:40:45 UTC ]
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Publisher Eva Bonnier and author David Lagercrantz are among the signatories of an open letter calling for the release of Gui Minhai, a bookseller imprisoned in China. Continue reading at The Bookseller
[ The Bookseller | 2020-02-20 16:34:50 UTC ]
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