[caption id="attachment_160793" align="aligncenter" width="820"] Jessica Levenson and Dean Praetorius answering audience questions about SEO[/caption] On June 18, some of the top practitioners in the industry from Atlantic Media, Bonnier, Meredith, TechTarget and Toast Media Group led a hands-on Master Class on content engagement at the Yale Club in Manhattan, where they discussed the new best practices for content amplification and distribution. The presenters discussed how they’ve been able to leverage SEO, social and personalization to grow their audiences and brands. Kicking off the morning, Dean Praetorius, co-founder and COO of digital content agency Toast Media Group said in the SEO session, “If you’re not providing the right kind of content for what your audience is looking for, then you’re not going to get their click, regardless of your placement on the page,” which set the tone for the entire day. If you’re not optimizing your content to meet the wants and needs of your audience on each platform, you’re not going to grow clicks or engagement. We collected 10 takeaways for those of you who weren’t there: Stop using social media for SEO growth: According to Praetorius, for years the correlation between social following and SEO was undeniable, but that's not so much the case anymore. Social media may be more important than ever for publishers, but as an SEO strategy it’s non-existent. You don't need to invest more into mobile optimization: Praetorius continued... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-06-25 20:52:36 UTC ]
Bonnier Books UK will feature recordings of convicted killers in an audiobook of true crime bestseller Talking with Serial Killers: The World’s Most Evil. Continue reading at The Bookseller
[ The Bookseller | 2019-09-11 20:04:55 UTC ]
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Elise Burns is leaving Bloomsbury to join Bonnier Books UK as its new trade sales and export director. Continue reading at The Bookseller
[ The Bookseller | 2019-09-02 22:43:52 UTC ]
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Meredith Corp. announced several promotions within its Digital Content Group this week: [caption id="attachment_170397" align="alignright" width="150"] Jessica Plautz[/caption] Jessica Plautz was promoted to the director of content operations, succeeding Ron Kelly, who departed the company in... Continue reading at Folio Magazine
[ Folio Magazine | 2019-08-29 18:50:41 UTC ]
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Bonnier Books UK imprint Blink has netted two football titles with Robbie Fowler’s “definitive” autobiography and the fifth publication from freestylers The F2. Continue reading at The Bookseller
[ The Bookseller | 2019-08-29 13:07:40 UTC ]
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"We are building a more franchise approach to content," said Edward Bearryman, head of content and communities at News UK. "As many brands in the digital space find, bringing in audiences with content is easy, but digital content brands can struggle with loyalty." The post How The Sun’s fantasy... Continue reading at Digiday
[ Digiday | 2019-08-29 04:00:39 UTC ]
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[caption id="attachment_170049" align="alignright" width="150"] Alisa Leonard[/caption] The Atlantic expanded its marketing and editorial teams this week with three new hires. Alisa Leonard is taking on the role of head of global marketing and will be tasked with leading the brand’s marketing... Continue reading at Folio Magazine
[ Folio Magazine | 2019-08-22 14:30:23 UTC ]
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Toronto-based Wattpad announces another international content development deal for Asian markets, and Sweden's Bonnier has a film option for 'Spotify Untold.' The post Industry Notes: Wattpad and Viu in Partnership; Yellow Bird Options ‘Spotify Untold’ appeared first on Publishing Perspectives. ... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-08-21 05:30:06 UTC ]
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Reuters today unveiled plans to enhance its digital content platform Reuters Connect with ‘end-to-end’ production apps offering creation, production and Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-08-20 15:02:57 UTC ]
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Hearst Magazines announced new roles for three executives within its corporate sales and marketing structure, the first stages of a succession plan following last month's departure of Michael Clinton, who retired and transitioned to an advisory role after spending the last nine years as Hearst... Continue reading at Folio Magazine
[ Folio Magazine | 2019-08-15 20:06:35 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. Walmart removes pro-gun T-shirt listings Walmart has removed T-shirts with pro-gun slogans from its website... Continue reading at Advertising Age
[ Advertising Age | 2019-08-13 10:25:56 UTC ]
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Verizon has announced the sale of Tumblr, the fallen online community left over from the Yahoo acquisition, to the owner of WordPress, the website publishing company. On Monday, Verizon Media said it was unloading Tumblr, but did not disclose the terms of the deal. Axios reported the sale was... Continue reading at Advertising Age
[ Advertising Age | 2019-08-12 22:12:36 UTC ]
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WPP reports its second-quarter earnings on Friday,with some better-than-expected surprises. The company sees its revenue return to growth, up 1.6 percent in the first half of the year and 2.3 percent in the second quarter. In North America, revenue rises 0.4 percent in the second quarter but... Continue reading at Advertising Age
[ Advertising Age | 2019-08-09 19:31:00 UTC ]
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The Interactive Advertising Bureau is putting together the lineup for its second annual Digital Content NewFronts West, the L.A. version of its one-week event held in New York in the spring. So far, the list includes tech giant Facebook, which will make its case for ad dollars for the first time... Continue reading at AdWeek
[ AdWeek | 2019-08-08 15:34:45 UTC ]
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Comscore, its stock already approaching all-time lows, missed expectations of flat revenue with a 4.4 percent decline last quarter. The media measurement company’s interim CEO said on a Tuesday earnings call after market close that it’s “exploring all strategic options.” The stock already has... Continue reading at Advertising Age
[ Advertising Age | 2019-08-07 00:08:01 UTC ]
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Comscore, its stock already approaching all-time lows, missed expectations of flat revenue with a 4.4 percent decline last quarter. The media measurement company’s interim CEO said on a Tuesday earnings call after market close that it’s “exploring all strategic options.” The stock already has... Continue reading at Advertising Age
[ Advertising Age | 2019-08-07 00:08:01 UTC ]
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Bonnier Books UK has appointed Nick Wright from PRH as its new chief information officer following the departure of Justin King. Continue reading at The Bookseller
[ The Bookseller | 2019-07-31 23:50:44 UTC ]
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Editor's note: This article was originally published as part of a Folio: Special Report on the state of data in publishing, but we have decided to open it up to a wider audience by publishing it below. To view the full report, click the link at the bottom. The rise of big data—and the ability... Continue reading at Folio Magazine
[ Folio Magazine | 2019-07-31 19:33:50 UTC ]
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Bonnier Books UK imprint Lagom has picked up a breastfeeding guide from Instagram star and mum-of-three Chantelle Edmunds. Continue reading at The Bookseller
[ The Bookseller | 2019-07-31 15:29:10 UTC ]
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By forgoing a subscription model for a digital content studio model, Otro is opening up for more audience scale and revenue options. The post Six months in, sports app Otro pivots away from subscriptions appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-07-31 04:01:04 UTC ]
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Bonnier Books UK has promoted Margaret Stead to publisher of Zaffre and upcoming literary imprint Manilla, with Matt Phillips moving up to become publisher of non-fiction imprints Blink and John Blake. Continue reading at The Bookseller
[ The Bookseller | 2019-07-25 10:05:18 UTC ]
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