[caption id="attachment_160793" align="aligncenter" width="820"] Jessica Levenson and Dean Praetorius answering audience questions about SEO[/caption] On June 18, some of the top practitioners in the industry from Atlantic Media, Bonnier, Meredith, TechTarget and Toast Media Group led a hands-on Master Class on content engagement at the Yale Club in Manhattan, where they discussed the new best practices for content amplification and distribution. The presenters discussed how they’ve been able to leverage SEO, social and personalization to grow their audiences and brands. Kicking off the morning, Dean Praetorius, co-founder and COO of digital content agency Toast Media Group said in the SEO session, “If you’re not providing the right kind of content for what your audience is looking for, then you’re not going to get their click, regardless of your placement on the page,” which set the tone for the entire day. If you’re not optimizing your content to meet the wants and needs of your audience on each platform, you’re not going to grow clicks or engagement. We collected 10 takeaways for those of you who weren’t there: Stop using social media for SEO growth: According to Praetorius, for years the correlation between social following and SEO was undeniable, but that's not so much the case anymore. Social media may be more important than ever for publishers, but as an SEO strategy it’s non-existent. You don't need to invest more into mobile optimization: Praetorius continued... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-06-25 20:52:36 UTC ]
With over 2,000 ADA website lawsuits filed last year, digital publishers should consider whether their digital content needs to comply with the Web Content Accessibility Guidelines (WCAG). Designed to make digital content more accessible to a wider range of people with disabilities, WCAG... Continue reading at Publishing Executive
[ Publishing Executive | 2019-07-19 15:07:09 UTC ]
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The former Lord Mayor of Sheffield Magid Magid’s first book, a personal “manifesto for change”, will be published by Bonnier Books UK following a six-way auction. Continue reading at The Bookseller
[ The Bookseller | 2019-07-18 02:14:46 UTC ]
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Business is good at Nickel City Graphics, the Buffalo-based digital content studio founded by Neil Carroll in 2008. Carroll ran a solo enterprise focusing on video content for a long time. But he recently started to consciously grow his business, with four employees now and plans to add more.... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-07-13 11:55:00 UTC ]
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Lotta Edling is proud of her company’s journalistic excellence, as well as its growth in reach and digital subscription numbers Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-07-12 18:30:41 UTC ]
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The digital content market for libraries is about to get even more unsettled; Elsevier cuts off researchers at the University of California; and librarians gear up for the 2020 census. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-12 04:00:00 UTC ]
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Recent developments suggest a grim future for digital content in libraries, writes Sari Feldman, unless library supporters find a way to fight back. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-12 04:00:00 UTC ]
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Bonnier imprint Hot Keys has signed CILIP Carnegie winning and New York Times bestselling author Elizabeth Acevedo in a six-figure three-book pre-empt. Continue reading at The Bookseller
[ The Bookseller | 2019-07-10 16:22:25 UTC ]
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Los Angeles-based Hey Baby has added Polish-born filmmaker Stash Capar to its roster, his first representation in the United States. Capar worked between the U.K., Scandinavia and Dubai on assignments as an editor and promo producer for a decade before filming his own indie project, which was... Continue reading at Advertising Age
[ Advertising Age | 2019-07-10 14:04:36 UTC ]
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Bonnier Books UK has scooped books by Formula One star Jenson Button and speedway world champion Tai Woffinden in a sporting double. Continue reading at The Bookseller
[ The Bookseller | 2019-07-08 14:05:40 UTC ]
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Yesterday, the cameras were rolling as Donald Trump—to applause and a handshake from Kim Jong Un—became the first sitting US president to set foot in North Korea. The footage was shaky and broadcast at 2:45am Eastern time; nonetheless, it was a “made-for-TV moment,” as Politico’s Anita Kumar... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2019-07-01 11:38:14 UTC ]
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[caption id="attachment_160793" align="aligncenter" width="820"] Jessica Levenson and Dean Praetorius answering audience questions about SEO[/caption] On June 18, some of the top practitioners in the industry from Atlantic Media, Bonnier, Meredith, TechTarget and Toast Media Group led a... Continue reading at Folio Magazine
[ Folio Magazine | 2019-06-25 20:52:36 UTC ]
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Sweden’s Bonnier has announced a sweeping expansion in Europe of its BookBeat digital service, multiplying by seven times its former reach in terms of markets for audiobooks and ebooks. By Porter Anderson, Editor-in-Chief | @Porter_Anderson Service Has More Than 50,000 Audiobooks and Ebooks he... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-06-24 12:55:40 UTC ]
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Bonnier Books UK imprint 535 has acquired the third volume of photos from the Comedy Wildlife Photography Awards. Continue reading at The Bookseller
[ The Bookseller | 2019-06-20 02:25:33 UTC ]
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Bonnier Corp.'s Diving Media Group, which includes Scuba Diving and Sport Diver magazines, was sold to the Professional Association of Diving Instructors (PADI) on Wednesday for an undisclosed sum. Effective immediately, PADI now has full ownership of Scuba Diving magazine, scubadiving.com,... Continue reading at Folio Magazine
[ Folio Magazine | 2019-06-19 17:13:10 UTC ]
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In order to succeed, traditional media companies must repurpose content and make it work even harder across digital channels. Here’s an inside look at using tools to reinvent the way traditional media companies master digital publishing. The post Reinventing the way traditional media... Continue reading at Digiday
[ Digiday | 2019-06-13 04:03:22 UTC ]
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[caption id="attachment_160093" align="alignright" width="150"] Jon Werther[/caption] National Media Group president Jon Werther is out at Meredith Corp. after seven years with the company, effective immediately. In a statement from president and CEO Tom Harty, he said that there aren’t any... Continue reading at Folio Magazine
[ Folio Magazine | 2019-06-12 20:33:28 UTC ]
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Three weeks after Esquire editor in chief Jay Fielden announced his exit, Hearst Magazines has named his successor. Michael Sebastian has been tapped as the new editor in chief for Esquire, overseeing its print and digital content, strategy and operations, said Hearst president and CEO Steven R.... Continue reading at AdWeek
[ AdWeek | 2019-06-10 15:12:45 UTC ]
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Just in time for World Book Day, filmmaker Max Joseph delivers a visual essay that will soothe your reading FOMO. A recent study found that we spend more than a quarter of the day engaging with digital content. That means, on average, 8.8 hours a day are spent on social media, watching videos,... Continue reading at Fast Company
[ Fast Company | 2019-04-23 00:00:00 UTC ]
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The Second Circuit Court of Appeals rules that resale of digital content as conceived by the startup ReDigi is a copyright infringement. The post Publishers Applaud Appeals Court Opinion in ‘Capitol Records v. ReDigi’ Copyright Case appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-12-14 00:00:00 UTC ]
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Charles Womack III, president of Womack Newspapers, Inc. (WNI) announced today that the North Carolina-based alt-weekly publication, Creative Loafing Charlotte—which was acquired by WNI in 2014 from SouthComm Inc.—has been sold to his son C. Alex Womack IV, president of Womack Digital LLC, for... Continue reading at Folio Magazine
[ Folio Magazine | 2018-11-01 00:00:00 UTC ]
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