[caption id="attachment_160793" align="aligncenter" width="820"] Jessica Levenson and Dean Praetorius answering audience questions about SEO[/caption] On June 18, some of the top practitioners in the industry from Atlantic Media, Bonnier, Meredith, TechTarget and Toast Media Group led a hands-on Master Class on content engagement at the Yale Club in Manhattan, where they discussed the new best practices for content amplification and distribution. The presenters discussed how they’ve been able to leverage SEO, social and personalization to grow their audiences and brands. Kicking off the morning, Dean Praetorius, co-founder and COO of digital content agency Toast Media Group said in the SEO session, “If you’re not providing the right kind of content for what your audience is looking for, then you’re not going to get their click, regardless of your placement on the page,” which set the tone for the entire day. If you’re not optimizing your content to meet the wants and needs of your audience on each platform, you’re not going to grow clicks or engagement. We collected 10 takeaways for those of you who weren’t there: Stop using social media for SEO growth: According to Praetorius, for years the correlation between social following and SEO was undeniable, but that's not so much the case anymore. Social media may be more important than ever for publishers, but as an SEO strategy it’s non-existent. You don't need to invest more into mobile optimization: Praetorius continued... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-06-25 20:52:36 UTC ]
New Bonnier Books UK imprint Manilla Press is publishing the first work of non-fiction by The Tattooist of Auschwitz (Zaffre) author Heather Morris in a new two-book deal. Continue reading at The Bookseller
[ The Bookseller | 2020-02-20 15:35:55 UTC ]
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Bonnier Books UK has announced promotions for Ciara Lloyd, Beth Eynon and Madiya Altaf in its non-fiction team. Continue reading at The Bookseller
[ The Bookseller | 2020-02-19 15:27:11 UTC ]
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Bonnier Books UK has made two promotions within its adult trade marketing team, promoting Zaffre and Manilla Press marketing director Stephen Dumughn to the newly created role of adult trade marketing director, while making Felice McKeown, head of fiction digital marketing, its new campaigns... Continue reading at The Bookseller
[ The Bookseller | 2020-02-17 21:03:18 UTC ]
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Meet Miniware, the eco-friendly (and sharply designed) alternative to plastic cups and dishes. My mother’s set of Corelle dishes has lasted her more than 22 years. We have a china set that’s been passed down generation by generation in my family. So why do we treat kids’ dinnerware like a... Continue reading at Fast Company
[ Fast Company | 2020-02-17 07:00:30 UTC ]
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[caption id="attachment_141881" align="alignright" width="150"] Joe Brown[/caption] Hearst Magazines has hired Joe Brown as group editorial director of its Hearst Autos division, which includes Car and Driver, Road & Track and Autoweek, among other titles, starting March 2. Brown moves to... Continue reading at Folio Magazine
[ Folio Magazine | 2020-02-13 19:39:00 UTC ]
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Bonnier Books UK’s Angie Willocks and Nico Poilblanc are following James Horobin to Welbeck as sales directors. Continue reading at The Bookseller
[ The Bookseller | 2020-02-13 18:50:01 UTC ]
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Popular Science is launching a line of toys, a product category that tends to have royalty rates as high as 8% to 18% of retail sales. The post How Bonnier is playing for consumer revenue in 2020 appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-01-20 05:01:59 UTC ]
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Public Libraries around the world generated a record level of digital content circulation in 2019, providing patrons access to more than 326 million e-books, audiobooks and digital magazines, according to a report by Rakuten OverDrive, a digital distribution vendor for libraries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-01-09 05:00:00 UTC ]
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From AI breakthroughs to 5G deployment, these hot topics are on the minds of venture capitalists, tech execs, and analysts. In 2020, technologies will move toward the mainstream and begin impacting daily life. The next generation of wireless network, 5G, will begin to take hold, for example, and... Continue reading at Fast Company
[ Fast Company | 2019-12-23 07:00:11 UTC ]
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Amid a declining demand for display advertising and a rise in the use of ad blockers, many publishers turned to Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-12-20 16:09:39 UTC ]
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Bonnier Books UK is publishing a second book with ex-Special Forces soldier Matthew "Ollie" Ollerton, the star of Channel 4's show "SAS: Who Dares Wins", in 2020. Continue reading at The Bookseller
[ The Bookseller | 2019-12-15 12:19:26 UTC ]
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As librarians gather in Philadelphia for the 2020 ALA Midwinter Meeting, the future of digital content in libraries remains uncertain. Librarians must stay engaged. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-12-13 05:00:00 UTC ]
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TEN Publishing will shutter 19 of its 22 automotive print magazines by the end of the year, leaving MotorTrend, Hot Rod and Four Wheeler as the only three titles that will continue to be published in a physical format in 2020. According to a memo sent to staffers at MotorTrend Group Friday... Continue reading at Folio Magazine
[ Folio Magazine | 2019-12-06 14:31:12 UTC ]
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Susannah Otter has joined Bonnier Books UK in the newly created role of editorial director of commercial non-fiction lists Blink Publishing, 535 and Lagom. Continue reading at The Bookseller
[ The Bookseller | 2019-12-05 07:02:56 UTC ]
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Bonnier Books UK will plant 10 trees for every new book published in 2020 as part of its ongoing sustainability plan. Continue reading at The Bookseller
[ The Bookseller | 2019-12-04 01:32:05 UTC ]
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Bonnier Books UK has announced a novel inspired by the true story of Japan's 2011 tsunami for its new literary imprint, Manilla Press. Continue reading at The Bookseller
[ The Bookseller | 2019-12-03 06:38:51 UTC ]
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Swedish media company Bonnier News is closing its 2-year-old innovation hub, Bonnier News Next, and will task existing staffers at Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-11-27 18:00:50 UTC ]
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As part of the reorganization, six staffers will be affected. The post Swedish publisher Bonnier News closes innovation hub appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-11-27 05:00:36 UTC ]
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While banner ads are past their prime, we wouldn’t be in this golden age of digital content marketing without them. Continue reading at Advertising Age
[ Advertising Age | 2019-11-25 15:00:00 UTC ]
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[caption id="attachment_162357" align="alignright" width="150"] Catherine Levene[/caption] On Monday, Meredith Corp. announced a series of expanded leadership roles within its national media division. The president of Meredith Digital, Catherine Levene, who succeeded Stan Pavolvsky in that... Continue reading at Folio Magazine
[ Folio Magazine | 2019-11-21 17:20:43 UTC ]
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