[caption id="attachment_160793" align="aligncenter" width="820"] Jessica Levenson and Dean Praetorius answering audience questions about SEO[/caption] On June 18, some of the top practitioners in the industry from Atlantic Media, Bonnier, Meredith, TechTarget and Toast Media Group led a hands-on Master Class on content engagement at the Yale Club in Manhattan, where they discussed the new best practices for content amplification and distribution. The presenters discussed how they’ve been able to leverage SEO, social and personalization to grow their audiences and brands. Kicking off the morning, Dean Praetorius, co-founder and COO of digital content agency Toast Media Group said in the SEO session, “If you’re not providing the right kind of content for what your audience is looking for, then you’re not going to get their click, regardless of your placement on the page,” which set the tone for the entire day. If you’re not optimizing your content to meet the wants and needs of your audience on each platform, you’re not going to grow clicks or engagement. We collected 10 takeaways for those of you who weren’t there: Stop using social media for SEO growth: According to Praetorius, for years the correlation between social following and SEO was undeniable, but that's not so much the case anymore. Social media may be more important than ever for publishers, but as an SEO strategy it’s non-existent. You don't need to invest more into mobile optimization: Praetorius continued... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-06-25 20:52:36 UTC ]
Bonnier imprint Zaffre Books has signed a two-book, six-figure deal with Robert Peston, ITV's political editor. His first novel, The Whistleblower, will be published in September 2021. Continue reading at The Bookseller
[ The Bookseller | 2020-10-02 01:25:36 UTC ]
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Manilla Press, Bonnier Books UK’s literary imprint, is publishing a new novel from Christy Lefteri, author of The Beekeeper of Aleppo. Continue reading at The Bookseller
[ The Bookseller | 2020-10-01 05:43:39 UTC ]
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CrimeCon is partnering with Bonnier Books UK to launch its first true crime weekend in London next summer, featuring Lynda La Plante, Christopher Berry-Dee, Wensley Clarkson and Carl Chinn. Continue reading at The Bookseller
[ The Bookseller | 2020-09-29 03:56:00 UTC ]
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Digital Content Network, a trade body representing many publishers, told CEO Tim Cook as much. Continue reading at Publishing Executive
[ Publishing Executive | 2020-09-16 15:15:03 UTC ]
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Bonnier Books UK has acquired an "intensely creepy" serial killer thriller debut, The Art of Death by David Fennell, to publish under the Zaffre imprint in February 2021. Continue reading at The Bookseller
[ The Bookseller | 2020-09-16 05:09:04 UTC ]
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Bonnier Books UK's Templar imprint has acquired cartoonist Tom Gauld's first picture book, The Little Wooden Robot and the Log Princess. Continue reading at The Bookseller
[ The Bookseller | 2020-09-11 04:10:24 UTC ]
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Big Picture Press, an imprint of Bonnier Books UK, has acquired a non-fiction children’s book from Channel 4 News weather presenter and meteorologist Liam Dutton. Continue reading at The Bookseller
[ The Bookseller | 2020-09-04 23:38:38 UTC ]
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Digital Content Network, a trade body representing many publishers, told CEO Tim Cook as much. Continue reading at Publishing Executive
[ Publishing Executive | 2020-09-03 21:40:05 UTC ]
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Digital Content Network, a trade body representing many publishers, told CEO Tim Cook as much. Continue reading at Publishing Executive
[ Publishing Executive | 2020-09-02 17:42:58 UTC ]
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Bonnier Books UK imprint Piccadilly Press will publish middle-grade title The Elephant in the Room by Holly Goldberg Sloan. Continue reading at The Bookseller
[ The Bookseller | 2020-08-27 21:46:16 UTC ]
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Early yesterday morning, Steve Bannon, the former head of Breitbart and the Trump campaign, was drinking coffee on the deck of a $35-million yacht off the coast of Connecticut—as populist rabble-rousers are wont to do—when federal agents came on board and arrested him. Bannon stands accused of... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-08-21 12:31:00 UTC ]
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Podcast and video business with more than 100,000 subscribers sold to All3Media-owned firmBroadcaster Dan Snow has sold his Netflix-style streaming service and popular podcast business to Little Dot Studios, the digital content firm owned by Fleabag and 1917 producer All3Media.Snow, a favourite... Continue reading at The Guardian
[ The Guardian | 2020-08-11 11:47:47 UTC ]
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Bonnier Books UK has promoted Helen Wicks to executive director for children’s trade and Elise Burns to group sales, marketing and PR director. Continue reading at The Bookseller
[ The Bookseller | 2020-08-10 02:38:59 UTC ]
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Bonnier Books UK is launching a new music publishing list, with Pete Selby joining as publishing director. Continue reading at The Bookseller
[ The Bookseller | 2020-08-03 13:16:22 UTC ]
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Sponsored by Pushly 2020 wasn’t supposed to go quite like this. Whether digital natives or survivors of a decade-long shift away from legacy models, most large online publishers entered the year forecasting significant revenue growth and continued investment in more sophisticated digital... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-29 07:33:30 UTC ]
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Sponsored by Pushly 2020 wasn’t supposed to go quite like this. Whether digital natives or survivors of a decade-long shift away from legacy models, most large online publishers entered the year forecasting significant revenue growth and continued investment in more sophisticated digital... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-29 07:33:30 UTC ]
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Industry notes: The Federation of European Publishers is backing efforts to see the cultural sector included in EU Special Council meetings, while Bonnier donates to open a ‘Reading Fund’ in Germany. By Porter Anderson, Editor-in-Chief | @Porter_Anderson FEP’s Manifesto: ‘European Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-07-17 17:40:53 UTC ]
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[caption id="attachment_126571" align="alignright" width="150"] Eric Zinczenko[/caption] After five years as CEO and 14 years with Bonnier Corp., Eric Zinczenko will be stepping down. Replacing Zinczenko will 25-year company vet, David Ritchie, who had been serving as EVP of operations out of... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-17 14:08:15 UTC ]
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Bonnier Books UK is releasing 500 Words: Black Lives Matter, a book featuring short stories children have submitted to a Chris Evans-devised Virgin Radio competition this month. Continue reading at The Bookseller
[ The Bookseller | 2020-07-16 10:43:26 UTC ]
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Bonnier Books UK's Templar will publish Raising the Roof: The Colourful Characters of Classical Music by composer Jack Pepper. Continue reading at The Bookseller
[ The Bookseller | 2020-07-12 20:00:10 UTC ]
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