'Imprints have an important role as trade brands'

The announcement of a new imprint might seem like another corporate PR exercise. Why bother when few - if any - readers buy a book because of a logo on a spine? Of course, while the launch of Trapeze - our new imprint under the Orion umbrella - is a positive news story about the wider company, it is so much more than that. It’s about challenging ourselves, about being innovative and instigating change, the only way we can remain relevant. Continue reading at 'The Bookseller'

[ The Bookseller | 2016-04-07 00:00:00 UTC ]
News tagged with: #important role #wider company #remain relevant

Other Publishing stories related to: ''Imprints have an important role as trade brands''


Amazon UK launches Textbook Trade-In Programme

Written By: Lisa Campbell Publication Date: Thu, 21/07/2011 - 09:08 Amazon.co.uk has launched a service allowing customers to trade in old textbooks in exchange for gift card credit on their Amazon account. The UK e-retailer is allowing customers to send textbooks to Amazon free-of-charge, but... Continue reading at The Bookseller

[ The Bookseller | 2011-07-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon account #allowing customers


Glam Media Aiming at Brands with New Model

Glam Media built a big collection of online blogs aimed at women on the premise that by serving up high-quality content, it could appeal to brand advertisers who have shunned lower cost ad networks. The company appears to have had the right idea; launched in 2005, it now claims some 2,500... Continue reading at AdWeek

[ AdWeek | 2011-07-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big change


Sean Holzman Named Chief Brand Development Officer with Bonnier

Bonnier announced that Sean Holzman is now its chief brand development officer, a newly created role in the company. Holzman comes from Source Interlink Media, where he acted as president of the enterprise division. Continue reading at Folio Magazine

[ Folio Magazine | 2011-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bonnier announced #sean holzman


Random House revives romance imprint as digital exclusive

Written By: Bookseller Staff Publication Date: Thu, 23/06/2011 - 07:15 Random House is to revive its 1980 romance imprint Loveswept as a digital-exclusive list. The ebooks will be published in a trans-Atlantic partnership with Transworld in the UK. The development follows the strong growth of... Continue reading at The Bookseller

[ The Bookseller | 2011-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital exclusive #strong growth #romance titles #digital realm


Trade backs Finlayson's call for bursary ring-fencing

Written By: Lisa Campbell Publication Date: Fri, 17/06/2011 - 08:11 A call for the industry to lobby the government to ring-fence students' bursary spend on textbooks has received support from the trade. In a speech given at the BA a.g.m. held in London last Thursday (9th June), Iain... Continue reading at The Bookseller

[ The Bookseller | 2011-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #iain finlayson #bookseller association #independent retailers


2011: Where the Imprints Rank on Twitter

It's been two years since PW took the first snapshot of the publishing world on Twitter. In May 2009 we looked at the followings 16 imprints and publishers had on the social networking site. At the time, a lot of imprints weren't even on Twitter, and we thought the word "twittering" was an... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing world


BEA: big ideas, B&N and global brands

Written By: Gayle Feldman Publication Date: Fri, 03/06/2011 - 08:50 Like much of our world, BEA has shrunk but also expanded. read more Continue reading at The Bookseller

[ The Bookseller | 2011-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big ideas #global brands


European Commission Recognizes Importance of Copyright for Content Creators in Key New Proposals

Two documents affecting online copyright were published by the European Commission this week, both incorporating ideas and proposals made by the European Publishers Council that will help sure up innovation and investment in the online content sectors. Continue reading at Editor & Publisher

[ Editor & Publisher | 2011-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content creators #european commission


Bloomsbury launches new digital imprint for out of print titles

Written By: Graeme Neill Publication Date: Thu, 26/05/2011 - 08:57 Bloomsbury will bring 500 out of print titles by the likes of Alan Clark, Edith Sitwell and Bernice Rubens back into the market as digital editions this autumn with the launch of a new imprint. read more Continue reading at The Bookseller

[ The Bookseller | 2011-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital imprint #print titles #alan clark #digital editions


Chief Brand Officer Andy Sareyan Parts Ways with Meredith

Andy Sareyan, chief brand officer and executive vice president of consumer brands with Meredith Corp., has left the company. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #meredith corp #andy sareyan #consumer brands


No role for Waterstone after Mamut takeover

Written By: Lisa Campbell Publication Date: Fri, 20/05/2011 - 12:08 Tim Waterstone will take no role in the chain bearing his name and had no involvement in the Alexander Mamut-led acqusition of Waterstone's, The Bookseller can reveal. The HMV Group announced this morning Waterstone’s that... Continue reading at The Bookseller

[ The Bookseller | 2011-05-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #london bookseller #close friend #hmv group


Conde Nast’s New Address Will Be 1 World Trade Center

A decade after New York City sustained one of the largest terrorist attacks in recent American history on September 11, 2001, Conde Nast has decided to move its head quarters, 18 magazine titles and 5,000 employees to 1 World Trade Center. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #conde nast


Amazon.com launches second publishing imprint

Written By: Graeme Neill Publication Date: Wed, 18/05/2011 - 14:47 Amazon.com has announced the launch of its second publishing imprint this month, with Thomas & Mercer to focus on mysteries and thrillers. The imprint is named after the streets that flank Amazon's Seattle headquarters and... Continue reading at The Bookseller

[ The Bookseller | 2011-05-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing imprint #thomas mercer #audio formats #independent booksellers


Ed Victor sets up publishing imprint

Written By: Charlotte Williams Publication Date: Tue, 10/05/2011 - 12:22 The Ed Victor Literary Agency, one of the most powerful agencies in London, has launched its own ebook and print on demand venture, focusing initially on putting back into circulation out of print books or those on which... Continue reading at The Bookseller

[ The Bookseller | 2011-05-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print books #publishing imprint #focusing initially


Amazon.com launches romance imprint

Written By: Graeme Neill Publication Date: Thu, 05/05/2011 - 09:08 Amazon.com has launched its fourth imprint, focusing on romance, as it continues to hire across its publishing business. Montlake Romance will be available to North American readers in digital and physical formats and will... Continue reading at The Bookseller

[ The Bookseller | 2011-05-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #historical romance #publishing business #physical formats


Wendy Grisham to launch Hachette US imprint

Written By: Charlotte Williams Publication Date: Thu, 28/04/2011 - 15:15 Hodder Faith publishing director Wendy Grisham is moving to the US to launch new Hachette imprint Jericho Books. The imprint will be part of Faith Words, with Grisham appointed as publisher and vice-president reporting to... Continue reading at The Bookseller

[ The Bookseller | 2011-04-28 00:00:00 UTC ]
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Children's laureate takes on Waterstone's branding

Written By: Benedicte Page Publication Date: Thu, 21/04/2011 - 08:20 The new children's laureate, to be announced in June, will be branded the Waterstone's children's laureate for the first time. The chain has been the major sponsor of the laureateship since 2006, and is understood to have... Continue reading at The Bookseller

[ The Bookseller | 2011-04-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #continued support


Weak start to 2011 for UK and US book trade

Written By: Benedicte Page and Philip Stone Publication Date: Mon, 11/04/2011 - 09:40 Book sales have slumped on both sides of the Atlantic as the British and American markets experienced year-on-year declines in the first quarter of 2011. Book sales in the UK were down 3.1% to £324m, with... Continue reading at The Bookseller

[ The Bookseller | 2011-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book sales #volume sales #book trade #benedicte page #nielsen bookscan


Random Creates Hogarth, a U.S.-U.K. Imprint

Two divisions of Random House that exist across the pond from each other are launching a fiction imprint that will share a close but non-exclusive editorial relationship. The Crown Publishing Group in the U.S. and Chatto & Windus, an imprint of Vintage Publishing, which is a division of The... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fiction imprint #random house #chatto windus #vintage publishing


New role for Burtenshaw

Written By: Benedicte Page Publication Date: Mon, 11/04/2011 - 08:27 London Book Fair director Alistair Burtenshaw has been put in charge of a new Reed Exhibitions publishing group, including Book Expo America as well as the Paris, Tokyo and Sao Paulo book fairs. As director of publishing and... Continue reading at The Bookseller

[ The Bookseller | 2011-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #strategic direction #lbf team