'Imprints have an important role as trade brands'

The announcement of a new imprint might seem like another corporate PR exercise. Why bother when few - if any - readers buy a book because of a logo on a spine? Of course, while the launch of Trapeze - our new imprint under the Orion umbrella - is a positive news story about the wider company, it is so much more than that. It’s about challenging ourselves, about being innovative and instigating change, the only way we can remain relevant. Continue reading at 'The Bookseller'

[ The Bookseller | 2016-04-07 00:00:00 UTC ]
News tagged with: #important role #wider company #remain relevant

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[ The Bookseller | 2012-06-22 00:00:00 UTC ]
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[ The Bookseller | 2012-06-13 00:00:00 UTC ]
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[ The Bookseller | 2012-06-12 00:00:00 UTC ]
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New role for Ebury's Lingwood

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[ The Bookseller | 2012-06-01 00:00:00 UTC ]
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[ The Bookseller | 2012-06-01 00:00:00 UTC ]
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Citia Lets You Skip the Boring Stuff in E-Books (And Get to the Important Parts)

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[ AllThingsD | 2012-05-31 00:00:00 UTC ]
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New roles across senior team in Pan Mac restructure

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[ The Bookseller | 2012-05-30 00:00:00 UTC ]
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[ Crains New York | 2012-05-23 00:00:00 UTC ]
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[ The Bookseller | 2012-05-23 00:00:00 UTC ]
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Trade must help bookshops compete in e-world

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[ The Bookseller | 2012-05-18 00:00:00 UTC ]
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FSG, ‘Scientific American’ Roll Out New Imprint

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