'Imprints have an important role as trade brands'

The announcement of a new imprint might seem like another corporate PR exercise. Why bother when few - if any - readers buy a book because of a logo on a spine? Of course, while the launch of Trapeze - our new imprint under the Orion umbrella - is a positive news story about the wider company, it is so much more than that. It’s about challenging ourselves, about being innovative and instigating change, the only way we can remain relevant. Continue reading at 'The Bookseller'

[ The Bookseller | 2016-04-07 00:00:00 UTC ]
News tagged with: #important role #wider company #remain relevant

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[ The Bookseller | 2012-04-18 00:00:00 UTC ]
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[ Editor & Publisher | 2012-03-26 00:00:00 UTC ]
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[ The Bookseller | 2012-03-23 00:00:00 UTC ]
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[ The Bookseller | 2012-03-21 00:00:00 UTC ]
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[ The Bookseller | 2012-03-15 00:00:00 UTC ]
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[ The Bookseller | 2012-03-14 00:00:00 UTC ]
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The Evolving Role of the Sales Rep

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[ Publishers Weekly | 2012-02-17 00:00:00 UTC ]
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[ The Bookseller | 2012-02-07 00:00:00 UTC ]
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[ Folio Magazine | 2012-02-07 00:00:00 UTC ]
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[ Folio Magazine | 2012-01-20 00:00:00 UTC ]
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