'Imprints have an important role as trade brands'

The announcement of a new imprint might seem like another corporate PR exercise. Why bother when few - if any - readers buy a book because of a logo on a spine? Of course, while the launch of Trapeze - our new imprint under the Orion umbrella - is a positive news story about the wider company, it is so much more than that. It’s about challenging ourselves, about being innovative and instigating change, the only way we can remain relevant. Continue reading at 'The Bookseller'

[ The Bookseller | 2016-04-07 00:00:00 UTC ]
News tagged with: #important role #wider company #remain relevant

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ALM Relaunches Better Buildings Brand with a National Supplement

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[ Folio Magazine | 2012-02-07 00:00:00 UTC ]
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[ The Bookseller | 2012-02-07 00:00:00 UTC ]
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'Resilient' Christmas trading for W H Smith

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[ The Bookseller | 2012-01-25 00:00:00 UTC ]
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Trade players see 2011 print slump

The migration of print sales to digital has been most keenly felt by Britain's biggest... Continue reading at The Bookseller

[ The Bookseller | 2012-01-20 00:00:00 UTC ]
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Atlantic Media Taps Editor-in-Chief for New Global Business Brand

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[ Folio Magazine | 2012-01-20 00:00:00 UTC ]
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Saqi Books launches non-fiction imprint

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[ The Bookseller | 2012-01-12 00:00:00 UTC ]
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Libraries are essential, trade tells MPs

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[ The Bookseller | 2012-01-12 00:00:00 UTC ]
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Haines joins Penguin Children's in new media role

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[ The Bookseller | 2012-01-06 00:00:00 UTC ]
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[ The Bookseller | 2012-01-03 00:00:00 UTC ]
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Foyles reports third year of profitable trading

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[ The Bookseller | 2011-12-21 00:00:00 UTC ]
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The Bookseller launches Christmas Trading Survey

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[ The Bookseller | 2011-12-21 00:00:00 UTC ]
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French book trade protests at VAT hike

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[ The Bookseller | 2011-12-14 00:00:00 UTC ]
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L,B links with Grand Central for crime imprint

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[ The Bookseller | 2011-12-08 00:00:00 UTC ]
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C&R to launch commercial fiction imprint

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[ The Bookseller | 2011-12-07 00:00:00 UTC ]
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[ Folio Magazine | 2011-12-02 00:00:00 UTC ]
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Digitas chief Lang takes top role at Time Inc

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[ Media Week | 2011-12-01 00:00:00 UTC ]
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Angry Robot to launch YA imprint

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[ The Bookseller | 2011-11-17 00:00:00 UTC ]
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[ Media Week | 2011-11-09 00:00:00 UTC ]
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[ The Bookseller | 2011-11-09 00:00:00 UTC ]
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