AT&T will review its portfolio for assets it can sell off, pay down debt related to its Time Warner acquisition and add 2 board members as part of a plan to boost results Continue reading >> [ Source: ABC News | 2019-10-28 15:17:23 UTC ]
When speaking to the investor community for the first time about Peacock, Steve Burke didn’t exactly fling open the metaphorical kimono. In response to analysts’ queries about the nascent streaming service, the NBCUniversal CEO said his team is keeping details about the pricing and promotion of... Continue reading >> [ Source: Advertising Age | 2019-10-24 19:47:42 UTC ]
Telecommunications giant Spectrum Inc. is investing nearly $2 million in a Northern Kentucky facility ahead of a push to hire on 300 more workers. Spectrum, born from the acquisition of Time Warner Cable by Charter Communications (Nasdaq: CHTR), is investing $1.7 million in upgrades to its... Continue reading >> [ Source: Silicon Valley Business Journal | 2019-10-11 16:16:40 UTC ]
Welcome to the another edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech. Fear Strikes Out Viciousness and stupidity are as endemic to... Continue reading >> [ Source: Advertising Age | 2019-10-04 22:01:54 UTC ]
After putting in a quarter-century as the head of CBS’s marketing efforts, George Schweitzer has begun mapping out his final campaign. The network’s marketing director will step down from his post at the end of the 2019-20 broadcast season, whereupon he’ll transition to a new role as a special... Continue reading >> [ Source: Advertising Age | 2019-09-17 18:55:53 UTC ]
Philip Morris International, the maker of Marlboro cigarettes in overseas markets, is in talks to reunite with Altria Group more than 10 years after the tobacco giants split their operations. The deal would be the biggest since AT&T Inc. bid for Time Warner in 2016. Philip Morris had a... Continue reading >> [ Source: Advertising Age | 2019-08-27 18:36:32 UTC ]
Notice more TV ads lately? You’re not imagining it. The amount of commercial time on cable TV keeps increasing as networks try to make up for shrinking audiences by stuffing more ads into every hour of television. That’s despite years of promises to cut back on ads. Last quarter, commercial... Continue reading >> [ Source: Advertising Age | 2019-08-02 17:18:39 UTC ]
could reportedly further shrink its future offices at the Time Warner Center amid a global restructuring. The embattled financial institution signed a lease in May 2018 to move into a roughly 1.1... To view the full story, click the title link. Continue reading >> [ Source: Crains New York | 2019-07-30 12:59:30 UTC ]
could reportedly further shrink its future offices at the Time Warner Center amid a global restructuring. The embattled financial institution signed a lease in May 2018 to move into a roughly 1.1... To view the full story, click the title link. Continue reading >> [ Source: Crains New York | 2019-07-30 12:59:30 UTC ]
As ad-tech outfits face a tighter and tighter squeeze from industry consolidation and impending regulations surrounding data privacy, investors are starting to take notice and funnel their dollars elsewhere. This was the sentiment heard across the stage at Adweek's NexTech Conference this week,... Continue reading >> [ Source: AdWeek | 2019-07-26 18:48:49 UTC ]
If you can find a bookie who’ll take some action on the latest pay-TV carriage dispute, bet everything you have that the stalemate between AT&T and CBS will end before the 2019 NFL season kicks off in September. Like Time Warner Cable before them, the phone company and its DirecTV subsidiary... Continue reading >> [ Source: Advertising Age | 2019-07-22 20:52:00 UTC ]
Charter Communications Inc., the largest cable provider in New York, will be allowed to continue operating in New York after reaching an agreement with regulators. The state Public Service Commission approved a settlement with Charter today, reversing a decision it made a year earlier to kick... Continue reading >> [ Source: Silicon Valley Business Journal | 2019-07-12 11:59:24 UTC ]
Charter Communications Inc., the largest cable provider in New York state, will be allowed to continue operating in New York after reaching an agreement with regulators. The state Public Service Commission approved a settlement with Charter today, reversing a decision it made a year earlier to... Continue reading >> [ Source: Silicon Valley Business Journal | 2019-07-12 11:50:50 UTC ]
The aftershocks of AT&T’s acquisition of Time Warner continue to rumble through the WarnerMedia unit, as longtime ad sales chief Donna Speciale is parting ways with the company just one week after she closed out the last bit of its upfront business. Speciale, who joined WarnerMedia... Continue reading >> [ Source: Advertising Age | 2019-07-11 01:55:08 UTC ]
AT&T Inc. is weighing a sale of its regional sports networks as part of a plan to cut as much as $8 billion in debt by the end of the year, according to people familiar with the matter. The four regional networks, which includes rights to teams such as the hockey’s Pittsburgh Penguins,... Continue reading >> [ Source: Advertising Age | 2019-07-02 19:54:11 UTC ]
If you want to see what’s driving ad spending, just look at the gains: The biggest U.S. internet companies—including the likes of Amazon, Facebook and Uber—are powering the ad market as they double down on their own marketing. That’s the key takeaway from the 64th annual Ad Age Leading National... Continue reading >> [ Source: Advertising Age | 2019-06-28 09:00:00 UTC ]
When it comes to ad spending, the FANG gang has developed some serious teeth. For the first time, all four FANG companies—Facebook, Amazon, Netflix and Google parent Alphabet—rank among the top 100 spenders in Ad Age Leading National Advertisers 2019. FANG—Wall Street lingo for these internet... Continue reading >> [ Source: Advertising Age | 2019-06-25 07:00:00 UTC ]
AT&T Inc. named Ann Sarnoff as the first woman to lead Warner Bros., filling a key vacancy created by the departure of Kevin Tsujihara following a sex scandal. Sarnoff is currently president of BBC Studios America and has more than 30 years of business and media experience, AT&T’s... Continue reading >> [ Source: Advertising Age | 2019-06-24 21:32:18 UTC ]
AT&T is now part of Harry Potter lore as the first brand to ink a sponsorship deal with the new augmented reality game about the wizarding world. AT&T stores are incorporated into the landscape of the game, called “Harry Potter: Wizards Unite,” which is by Niantic, the creator of... Continue reading >> [ Source: Advertising Age | 2019-06-21 21:00:51 UTC ]
[caption id="attachment_160093" align="alignright" width="150"] Jon Werther[/caption] National Media Group president Jon Werther is out at Meredith Corp. after seven years with the company, effective immediately. In a statement from president and CEO Tom Harty, he said that there aren’t any... Continue reading >> [ Source: Folio Magazine | 2019-06-12 20:33:28 UTC ]