Nielsen guarantees will remain an option, at least for now, as YouTube joins Amazon in alt currency movement. Continue reading at 'Advertising Age'
[ Advertising Age | 2023-08-21 09:00:00 UTC ]
News tagged with:
#nielsen
The Peace Prize board praises Serhiy Zhadan for his illumination of wartime conflict and his humanitarian efforts in Ukraine. The post German Book Trade’s Peace Prize: Ukraine’s Serhiy Zhadan appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-06-27 12:15:50 UTC ]
More news stories like this | News stories tagged with:
#peace prize
#serhiy zhadan
#humanitarian efforts
#german book
Efforts to assist Ukrainian refugee kids with books are paying off in Germany and Poland as colleagues support Ukraine's book industry. The post Update: The German Book Trade’s Efforts for Ukraine appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-06-15 13:33:22 UTC ]
More news stories like this | News stories tagged with:
#ukraine appeared
#book industry
#german book
Gravity Global, a B2B mini-holding company, is on the acquisition trail, looking to add new practices such as account-based marketing and digital content creation to its roster. The post Why this B2B agency group is adding account-based marketing expertise to its roster appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-06-15 09:30:00 UTC ]
More news stories like this | News stories tagged with:
#digital content
Linda Sunshine established comics reprint imprints at both Harmony Books and Fireside in the 1970s that produced some of the earliest hardcover and trade paperback comics collections in the book trade. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-15 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#book trade
Sales of adult trade books fell slightly in the first quarter of 2022 from the comparable period in 2021, but children's sales increased 10.2% at publishers that report to AAP's StatShot program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-27 04:00:00 UTC ]
More news stories like this |
Sales of children’s/YA books rose 24.2% in February over a year ago, while adult trade book sales increased 7%, according AAP’s StatShot program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-11 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#trade book
As the ad industry races toward a cookieless future where first-party data will be the guiding light for marketers, several new studies have offered insights into how chief marketing officers are struggling with their data and measurement strategies. In a global study from measurement firm... Continue reading at AdWeek
[ AdWeek | 2022-05-04 14:24:35 UTC ]
More news stories like this | News stories tagged with:
#first-party data
#guiding light
#nielsen
Roku has struck deals with four marketing tech providers — Analytic Partners, Ipsos MMA, IRI and Nielsen — to provide data breaking down creative types, dayparts and ZIP code-level impressions. The post Roku opens up more advertising data for marketing mix modeling to better compete with... Continue reading at Digiday
[ Digiday | 2022-04-25 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#traditional tv
#struck deals
#creative types
#nielsen
News Corp Australasia executive chairman issues all-staff memo, with scrutiny on election coverage likely to increaseGet our free news app; get our morning email briefingFollow our Australia news live blog for the latest updatesRupert Murdoch’s Australian lieutenant has told News Corp... Continue reading at The Guardian
[ The Guardian | 2022-04-13 07:57:04 UTC ]
More news stories like this | News stories tagged with:
#executive chairman
#michael miller
#top stories
#guardian australia
#news corp
Aamina Ahmad’s debut novel The Return of Faraz Ali begins with a moment of no return. Born and raised in Lahore’s old city, the young Faraz is forced to leave behind his mother and his sister Rozina. It isn’t until Faraz is an adult in 1968 working as a policeman, that he goes back to […] The... Continue reading at Electric Literature
[ Electric Literature | 2022-04-07 11:00:00 UTC ]
More news stories like this | News stories tagged with:
#electric literature
#debut novel
Two programming events at London Book Fair will have particular bearing on Russia's aggression in Ukraine. The post London Book Fair: Ukraine’s Presence at the Trade Show appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-03-30 18:35:17 UTC ]
More news stories like this | News stories tagged with:
#trade show
#london book fair
Former number one Leith Agency was knocked back into third place in Nielsen Ad Intel's billings table in 2021. Continue reading at Media Week
[ Media Week | 2022-03-30 08:56:30 UTC ]
More news stories like this | News stories tagged with:
#knocked back
#billings table
#nielsen
Only three of the top 10 media agencies changed position in Nielsen Ad Intel's billings table in 2021. Continue reading at Media Week
[ Media Week | 2022-03-27 14:42:19 UTC ]
More news stories like this | News stories tagged with:
#billings table
#nielsen
The networks are once again publicly taking Nielsen to task for what they allege is flawed data from the measurement company. This time, the Video Advertising Bureau is asking the Nielsen to delay its new "big data" monthly impact releases--set-top box and smart television viewership metrics... Continue reading at AdWeek
[ AdWeek | 2022-03-08 22:58:31 UTC ]
More news stories like this | News stories tagged with:
#measurement company
#big data
#national tv
#nielsen
The VAB is helping to create new standards for TV measurement, but can it be an objective party if it counts some measurement providers -- but not Nielsen -- as dues-paying members? The post Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover... Continue reading at Digiday
[ Digiday | 2022-03-04 05:01:00 UTC ]
More news stories like this | News stories tagged with:
#tv measurement
#nielsen
Capitalism and Slavery, by the future first prime minister of Trinidad and Tobago Eric Williams, argues that the abolition of slavery was motivated by economic, not moral, concernsA book of unpalatable truths about Britain’s slave trade has become a UK bestseller, almost 80 years after author... Continue reading at The Guardian
[ The Guardian | 2022-03-02 13:59:03 UTC ]
More news stories like this | News stories tagged with:
#uk bestseller
#bestsellers list
#prime minister
#british publisher
#independent publisher
On February 17, Amazon implemented dramatic changes on ComiXology, prompting heavy backlash from the comic book community. Continue reading at Book Riot
[ Book Riot | 2022-02-25 11:30:00 UTC ]
More news stories like this | News stories tagged with:
#comic book
Last week, a trade group representing major publishers including The New York Times, National Public Radio, News Corp. and Associated Press wrote to leaders of the Senate Judiciary Committee advocating for two bills that would curtail the dominance of tech giants in the U.S. The Open App Markets... Continue reading at AdWeek
[ AdWeek | 2022-02-22 22:10:40 UTC ]
More news stories like this | News stories tagged with:
#tech giants
#publishers including
Salesforce wants a piece of the NFT action and "hundreds" of its employees are reportedly not happy about it. More than 400 employees signed an open letter that's being passed around internally, according to Thomson Reuters Foundation News, and is addressed to Salesforce's co-CEOs Marc Benioff... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2022-02-18 22:58:45 UTC ]
More news stories like this | News stories tagged with:
#open letter
#nft space
#thomson reuters