YouTube will trade on its own co-viewing data, sparking agency pushback

Nielsen guarantees will remain an option, at least for now, as YouTube joins Amazon in alt currency movement. Continue reading at 'Advertising Age'

[ Advertising Age | 2023-08-21 09:00:00 UTC ]
News tagged with: #nielsen

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Writing History Showed Me a New Way to View Climate Change

Two new books, a U. K. paperback and a world first edition, were delivered to my door on the same day last week. I put the books side by side on the table. The first, suggestive of dark happenings in the past,  was The Lion House: The Rise of Suleyman the Magnificent. The second book’s […] Continue reading at Literrary Hub

[ Literrary Hub | 2023-04-03 08:52:43 UTC ]
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Apple’s 'Tetris' movie trades real-life drama for spy fantasies

No, the origins of Tetris didn't involve a high-speed car chase, but the true story behind the game still reads like a spy novel. There's corporate intrigue, nefarious government agencies and an envious amount of globe-trotting. But the reality wasn't enough for the creative minds behind Apple's... Continue reading at Engadget

[ Engadget | 2023-03-30 12:30:20 UTC ]
More news stories like this | News stories tagged with: #important role #soviet union #graphic novel


School Reports 2023: Creative agencies rise – and fall

This year’s Nielsen table shows 12 months of growth among the UK’s leading creative agencies, albeit on a smaller scale than in 2021 and not spread evenly across the board Continue reading at Media Week

[ Media Week | 2023-03-23 14:34:42 UTC ]
More news stories like this | News stories tagged with: #nielsen


British Book Awards: Trade and ‘Book of the Year’ Shortlists

The British Book Awards contenders for Book Trade and Book of the Year are announced, with the shortlists consisting of 29 categories. The post British Book Awards: Trade and ‘Book of the Year’ Shortlists appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-03-21 15:55:40 UTC ]
More news stories like this | News stories tagged with: #shortlists appeared #book of the year #book trade #british book


Fox hires Nielsen exec to lead new data-driven sales strategy

Mainak Mazumdar joins Fox as its first executive VP, chief advertising research and analytics officer. Continue reading at Advertising Age

[ Advertising Age | 2023-03-07 17:55:42 UTC ]
More news stories like this | News stories tagged with: #executive vp #nielsen


Indigo won't pay ransom for stolen employee data

Canada's largest bookstore chain says it won't pay ransom to the online group claiming responsibility for the cyberattack that stole at least some personal data of current and former employees of Indigo Books & Music, and which likely caused... Continue reading at CBC

[ CBC | 2023-03-02 02:09:18 UTC ]
More news stories like this | News stories tagged with: #personal data #bookstore chain


Indigo now says some employee data was stolen in ransomware attack

A ransomware attack compromised the data of current and former employees at Canada's biggest bookstore chain, Indigo Books & Music Inc. says. Continue reading at CBC

[ CBC | 2023-02-24 19:32:50 UTC ]
More news stories like this | News stories tagged with: #ransomware attack #bookstore


Why SSP consolidation driven by agencies is benefiting the larger SSPs

What was once billed as software that helped publishers make money selling ads, is also now software that can help marketers make money buying ads. Continue reading at Digiday

[ Digiday | 2023-02-16 05:01:00 UTC ]
More news stories like this | News stories tagged with: #publishers make


Former Employee Sues Macmillan over 2022 Data Breach

The complaint claims that the company’s negligence exposed employees’ sensitive personal information to hackers in the wake of a widely reported cyberattack in June, 2022. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-15 05:00:00 UTC ]
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At Cairo Book Fair, Publishers Expand Rights Trade and Marketing

Publishers are building up their rights and digital business at Cairo International Book Fair this year, despite regional economic challenges. The post At Cairo Book Fair, Publishers Expand Rights Trade and Marketing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-02-02 17:35:34 UTC ]
More news stories like this | News stories tagged with: #marketing appeared #digital business


German Book Trade Peace Prize: ‘Winter Aid for Ukraine’

As nominations open for the 2023 German Book Trade Peace Prize, the program joins in the 'Winter Aid Ukraine' campaign. The post German Book Trade Peace Prize: ‘Winter Aid for Ukraine’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-01-17 05:19:13 UTC ]
More news stories like this | News stories tagged with: #nominations open #german book #book trade


Digital Book World Focuses on Data and Accessibility

Digital Book World, a conference focused on innovation in publishing, opened in New York City with a talk from the International Publishers Association about a two-year project focusing on data collection, as well as the need for more accessible books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-16 05:00:00 UTC ]
More news stories like this | News stories tagged with: #data collection #conference focused #accessible books #publishers association #digital book #book world


Digital Book World Focuses on Data and Accessibility

Digital Book World, a conference focused on innovation in publishing, opened in New York City with a talk from the International Publishers Association about a two-year project focusing on data collection, as well as the need for more accessible books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-16 05:00:00 UTC ]
More news stories like this | News stories tagged with: #data collection #conference focused #accessible books #publishers association #digital book #book world


Media Agencies Call on Marketers to Change Their Digital Strategies

Most senior media agency professionals want their clients to invest in emerging media and explore new digital channels this year. With global advertising spend forecast to slow this year from record levels of spend and the rising cost of digital media spend, marketers will be scrutinizing where... Continue reading at AdWeek

[ AdWeek | 2023-01-11 13:54:14 UTC ]
More news stories like this | News stories tagged with: #digital strategies #emerging media #digital channels #record levels #digital media


The 2023 Digiday Publishing Summit Preview: How publisher needs and programmatic trends are shaping revenue, data and media

Presented by Rise Join a panel led by editor-in-chief Jim Cooper as Digiday and Rise kick off 2023 with a special preview of the upcoming Digiday Publishing Summit. As our editors prepare to put a lens on revenue, data and editorial strategies at the Vail summit this March, RSVP to save your... Continue reading at Digiday

[ Digiday | 2023-01-05 15:47:27 UTC ]
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United Talent Agency Grows Its Literary Business

With the acquisition of the literary agency Fletcher & Company, UTA added hundreds of authors to its client roster. The deal comes amid consolidation in the entertainment industry. Continue reading at The New York Times

[ The New York Times | 2023-01-04 17:18:03 UTC ]
More news stories like this | News stories tagged with: #entertainment industry #literary agency


Napoleonic Conspiracy Theories, Unsociable Shabbiness, and More Occupational Hazards of the Second-Hand Book Trade

“Booksellers are constantly giving their patrons extraordinary bargains. In London recently a copy of an early edition of Keats’ Poems, originally bought from a dealer for 2s was sold for £140, and a first edition of Burns’ Poems bought in Edinburgh for 1s 6d brought £350.” –R.M. Williamson,... Continue reading at Literrary Hub

[ Literrary Hub | 2022-12-07 09:53:48 UTC ]
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Martin Sorrell-backed S4S Ventures, Bertelsmann invest $10M in data asset management outfit as it blends new content, analytics-based marketing for clients

The recent explosion in content has created the need not only for more sophisticated tools to manage it, but better ways to attach data and analytics to the content in order to better optimize it at the right time for the right opportunity. Continue reading at Digiday

[ Digiday | 2022-11-22 05:01:00 UTC ]
More news stories like this | News stories tagged with: #recent explosion #bertelsmann


Aaron Carter memoir delayed amid pushback from singer's publicist and Hilary Duff

Hilary Duff, who dated Aaron Carter in the early 2000s, accused his memoir publisher of 'recklessly pushing a book out to capitalize on this tragedy.' Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-11-14 00:40:03 UTC ]
More news stories like this | News stories tagged with: #early 2000s #memoir


Richard Charkin in London: An Updated A-Z of Trade Publishing

Updating his first Publishing Perspectives column published four years ago, Richard Charkin offers a fresh look at trade book publishing. The post Richard Charkin in London: An Updated A-Z of Trade Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-11-07 16:59:43 UTC ]
More news stories like this | News stories tagged with: #richard charkin #trade publishing #trade book