Nielsen and iSpot.tv also have integrations as YouTube rounds out measurement options. Continue reading at 'Advertising Age'
[ Advertising Age | 2023-05-17 10:00:00 UTC ]
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From a memoir about African-Jewish cooking, Koshersoul, to one about grieving our pets, Good Grief, these new memoirs take a different approach to the genre. Continue reading at Book Riot
[ Book Riot | 2022-07-28 10:33:00 UTC ]
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Measurement company Nielsen has launched four-screen ad deduplication, adding connected TV to its existing computer, mobile and linear TV deduplication measurement of YouTube. Top line The move will allow buyers to compare YouTube reach on linear TV, computer, mobile and connected TV devices,... Continue reading at AdWeek
[ AdWeek | 2022-07-21 14:50:01 UTC ]
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The first three titles in the Penguin Classics Marvel Collection were released last month and we talk to Ben Saunders, professor of English and director of the Cartoon and Comics Studies minor at the University of Oregon and editorial director for the line, about his vision for the series. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-06 04:00:00 UTC ]
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Bethanne Patrick's July highlights include romance, sci-fi and sacrilegious hijinks, as well as probing memoirs and a new Harvey Weinstein exposé. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-06-30 16:26:28 UTC ]
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Bethanne Patrick's June highlights include Tom Perrotta's 'Election' sequel, essential new war histories and a fresh look at females of all species. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-05-31 14:00:49 UTC ]
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As the ad industry races toward a cookieless future where first-party data will be the guiding light for marketers, several new studies have offered insights into how chief marketing officers are struggling with their data and measurement strategies. In a global study from measurement firm... Continue reading at AdWeek
[ AdWeek | 2022-05-04 14:24:35 UTC ]
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It only took about 15 years, but Amazon’s Kindle will finally support the ePub format. First spotted by Good E-Reader, Amazon updated its Kindle section with the news that the Send to Kindle function will convert ePub files to a format that can be opened on the e-reader. The update is scheduled... Continue reading at Engadget
[ Engadget | 2022-05-03 00:25:01 UTC ]
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Bethanne Patrick's May highlights include new fiction by John Waters, Chris Bohjalian and Emma Straub, fresh David Sedaris, breakout poetry and more. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-05-02 13:00:40 UTC ]
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Roku has struck deals with four marketing tech providers — Analytic Partners, Ipsos MMA, IRI and Nielsen — to provide data breaking down creative types, dayparts and ZIP code-level impressions. The post Roku opens up more advertising data for marketing mix modeling to better compete with... Continue reading at Digiday
[ Digiday | 2022-04-25 04:01:00 UTC ]
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Barnes & Noble has been revamping its digital audiobook offerings, and yesterday announced the launch B&N Audiobooks. The new service has a catalog of more than 300,000 titles, and has two buying options. Customers can buy audiobooks individually or enroll in a new subscription service... Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-08 04:00:00 UTC ]
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Bethanne Patrick's April picks include highly anticipated novels from Jennifer Egan, Emily St. John Mandel, Don Winslow and Douglas Stuart. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-03-31 13:00:29 UTC ]
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The networks are once again publicly taking Nielsen to task for what they allege is flawed data from the measurement company. This time, the Video Advertising Bureau is asking the Nielsen to delay its new "big data" monthly impact releases--set-top box and smart television viewership metrics... Continue reading at AdWeek
[ AdWeek | 2022-03-08 22:58:31 UTC ]
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Bethanne Patrick's March picks include works by Bob Odenkirk and Elena Ferrante, as well as an Indigenous punk memoir and magical African allegories. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-02-28 14:00:38 UTC ]
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When Roku and Nielsen struck a strategic alliance last March, users of connected TV's most popular platform were promised a major advertising upgrade. Roku, whose platform now has 56.4 million active accounts, is adding Nielsen's Digital Ad Ratings audience guarantees to its ad platform OneView,... Continue reading at AdWeek
[ AdWeek | 2022-02-01 14:00:00 UTC ]
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Bethanne Patrick's February picks include two Nobel Prize winners, tales of Hollywood then and now, a new African fantasy epic and much more. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-01-28 14:00:38 UTC ]
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Media.Monks has completed its first merger deal of the year with 4 Mile Analytics as it expands its data and digital media capabilities. The merger will see the Californian-based data consultancy join the holding company S4 Capital's fold to bring in its analytics capabilities--as well as data... Continue reading at AdWeek
[ AdWeek | 2022-01-12 10:53:08 UTC ]
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Bethanne Patricks' January picks cover train wrecks, political drama, enraging inequality, the complications of polyamory and the joy of the ampersand. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-01-07 14:33:51 UTC ]
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Looking for great new reads in the new year? Add these 2022 historical fiction books to your TBR right now, including The Good Wife of Bath by Karen Brooks. Continue reading at Book Riot
[ Book Riot | 2022-01-04 11:30:00 UTC ]
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Creative Access has released research to coincide with its 10-year anniversary, revealing the disproportionate impact of Covid-19 on people from under-represented groups in publishing, including a sharp decline in financial stability. Continue reading at The Bookseller
[ The Bookseller | 2021-12-17 03:20:02 UTC ]
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Stephanie Land’s best-selling memoir inspired the popular Netflix series. She’s not done fighting for people navigating the red tape of poverty. Continue reading at The New York Times
[ The New York Times | 2021-12-16 10:00:03 UTC ]
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