You Talked About These New TV Shows, but Did You Watch? Mostly, Yes

In a series of September and October posts (the most recent one right here), Ad Age has been taking a broad view of the "social buzz" surrounding the fall TV season's new shows. We worked with the Keller Fay Group, a market-research firm that specializes in tracking "real world" conversations -- not just what you see on Twitter and Facebook -- to generate the chart you see here. As promised, we're wrapping up by checking the correlation between word-of-mouth buzz and ratings.The WOM data is based on interviews with a cross-section of 4,343 Americans ages 13-69 who were interviewed (from Sept. 23-Oct. 13, divided across the three weekly studies we published in preceding weeks) about 29 new high-profile TV shows that premiered in September or October. The ratings column draws from Nielsen's Live+7 data for the same period as the word of mouth survey. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2013-11-01 00:00:00 UTC ]
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Talking to the Editor Behind Back-to-Back Booker Prizes

Last week, Douglas Stuart’s Shuggie Bain was announced this year’s Booker Prize winner. It’s no small feat for any writer, but what makes this win so spectacular is the fact that Shuggie Bain is a debut novel. (It’s only the fifth debut novel to win in the Booker’s 51-year-old history.) During... Continue reading at Literrary Hub

[ Literrary Hub | 2020-11-24 09:51:08 UTC ]
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Total book sales fell 11% in first-half, PA stats show

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[ The Bookseller | 2020-11-13 17:51:49 UTC ]
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Has Donald Trump already landed a $100m book and TV deal?

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[ The Guardian | 2020-11-11 14:24:45 UTC ]
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Nielsen Is Adding Addressable Ads to National TV Measurement in Major Shift

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[ AdWeek | 2020-11-10 14:00:00 UTC ]
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Watching the flames burn Notre Dame, the spiritual heart of France

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[ The Washington Post | 2020-11-06 13:00:00 UTC ]
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[ The Washington Post | 2020-11-05 14:31:07 UTC ]
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[ Publishing Perspectives | 2020-11-04 18:43:40 UTC ]
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[ Digiday | 2020-11-04 05:01:32 UTC ]
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[ Publishers Weekly | 2020-11-03 05:00:00 UTC ]
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[ Publishers Weekly | 2020-11-03 05:00:00 UTC ]
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[ Literrary Hub | 2020-10-29 23:30:17 UTC ]
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[ The New York Times | 2020-10-29 09:00:34 UTC ]
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[ The Bookseller | 2020-10-22 09:40:11 UTC ]
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[ Literrary Hub | 2020-10-21 18:12:12 UTC ]
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[ The Washington Post | 2020-10-21 16:02:01 UTC ]
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[ The Guardian | 2020-10-21 08:56:47 UTC ]
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[ Publishers Weekly | 2020-10-20 04:00:00 UTC ]
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