You Talked About These New TV Shows, but Did You Watch? Mostly, Yes

In a series of September and October posts (the most recent one right here), Ad Age has been taking a broad view of the "social buzz" surrounding the fall TV season's new shows. We worked with the Keller Fay Group, a market-research firm that specializes in tracking "real world" conversations -- not just what you see on Twitter and Facebook -- to generate the chart you see here. As promised, we're wrapping up by checking the correlation between word-of-mouth buzz and ratings.The WOM data is based on interviews with a cross-section of 4,343 Americans ages 13-69 who were interviewed (from Sept. 23-Oct. 13, divided across the three weekly studies we published in preceding weeks) about 29 new high-profile TV shows that premiered in September or October. The ratings column draws from Nielsen's Live+7 data for the same period as the word of mouth survey. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2013-11-01 00:00:00 UTC ]
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AT&T acquires Canada's You.i TV to bolster efforts to get HBO Max into more markets

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[ Silicon Valley Business Journal | 2020-12-23 22:03:09 UTC ]
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Radio 2 Book Club moves to prime-time Steve Wright show

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[ The Bookseller | 2020-12-18 12:29:27 UTC ]
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Want to Talk About Racism? Sit Next to Frederick Joseph

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[ The New York Times | 2020-12-17 10:00:02 UTC ]
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Watch Karla Cornejo Villavicencio and Marcelo Hernandez Castillo at the L.A. Times Book Club

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[ Los Angeles Times | 2020-12-16 02:55:22 UTC ]
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When these animals talk, listen: Audiobooks give voice to a cat, a horse, a sheep and others

Tales like ‘The Travelling Cat Chronicles’ and ‘Tarka the Otter’ offer a unique perspective. Continue reading at The Washington Post

[ The Washington Post | 2020-12-14 17:11:48 UTC ]
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IAB Sets Virtual NewFronts 2021 Date, Extends Invitation to Linear TV

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[ AdWeek | 2020-12-10 10:00:00 UTC ]
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More virtual book events should be variety shows!

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We Need to Talk About England

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Low infection rate shows safety measures work, Libraries Connected says

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National TV Ad Sales Shrank 11% This Year, But Are Bouncing Back

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[ AdWeek | 2020-12-07 02:00:00 UTC ]
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‘Red, White and Blue’ subject Leroy Logan talks ‘Small Axe,’ John Boyega and his new memoir

The real-life inspiration for Steve McQueen’s “Red, White and Blue” documents his career in law enforcement in “Closing Ranks: My Life as a Cop.” Continue reading at The Washington Post

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[ Publishers Weekly | 2020-12-04 05:00:00 UTC ]
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[ Publishers Weekly | 2020-12-04 05:00:00 UTC ]
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Natasha Trethewey’s Memorial Drive is being adapted for TV.

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[ Literrary Hub | 2020-12-02 20:31:46 UTC ]
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WATCH: Novelist C Pam Zhang in Conversation with John Freeman

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