Facebook Live isn't just for video. Today the social network launched a new feature dubbed Live Audio that lets users listen to broadcast voice recordings, pushing more audio-only content into newsfeeds. Similar to Facebook Live videos, users can go live from the Facebook app by pressing a button. Once a recording starts, Facebook creates a post using a Page cover image. The post is then pushed to newsfeeds and people can listen to the audio content as they browse through Facebook. For Android users, audio will also play if a user leaves the Facebook app to use another app or locks their phone. Facebook is heavily pitching Live Audio towards publishers and broadcasters who are already cranking out loads of live video to win over Facebook's algorithm that reaches a massive audience. A podcast or radio publisher may be able to livestream an episode straight from Facebook, for example. Or a news outlet could collect audio snippets from a live event. "We know that sometimes publishers want to tell a story on Facebook with words and not video," Facebook said in a statement. "We've even seen some Pages find creative ways to go live and reach audiences with audio only by using the Facebook Live API or by adding a still image to accompany their audio broadcast." According to Facebook, a handful of publishers and authors including BBC World Service, HarperCollins and Adam Grant are already on board with using Live Audio. The feature is beginning to roll out to a portion of... Continue reading at 'AdWeek'
[ AdWeek | 2016-12-21 00:00:00 UTC ]
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In this episode, novelist and editor Rakesh Satyal and Dead Rabbits Books founders Brian Birnbaum and M.K. Rainey talk to Fiction/Non/Fiction podcast co-hosts V.V. Ganeshananthan and Whitney Terrell about editing and being edited. Satyal discusses the ins and outs of big publishing houses, how... Continue reading at Literrary Hub
[ Literrary Hub | 2019-10-03 08:48:06 UTC ]
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Baroness Gail Rebuck is to address the issue of women in publishing at FutureBook Live 2019. Continue reading at The Bookseller
[ The Bookseller | 2019-10-03 03:33:27 UTC ]
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Nada Stirratt, VP of North America at Facebook, sits down with Ad Age Associate Publisher Heidi Waldusky to discuss what storytelling means for Facebook users and advertisers. Plus, the need for brands to personalize messaging at scale—and how Facebook Stories can help. A custom video... Continue reading at Advertising Age
[ Advertising Age | 2019-10-02 21:00:00 UTC ]
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Did you know that there’s an entire genre of books dedicated to white people going to Nepal to find themselves? I didn’t either! But it’s not so surprising since the release of Elizabeth Gilbert’s memoir Eat, Pray, Love, and its 2010 film adaptation, which has caused an uptick in tourism to... Continue reading at Electric Literature
[ Electric Literature | 2019-10-02 11:00:13 UTC ]
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Books from Puffin authors Roald Dahl and Paul McCartney are to be made available for purchase on Yoto, an audio platform for children that plays content using smart cards. Continue reading at The Bookseller
[ The Bookseller | 2019-10-01 14:08:31 UTC ]
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Rupert Murdoch, the executive chairman of News Corp and co-chairman of Fox Corp., who built his fortune in the newspaper Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-10-01 07:00:50 UTC ]
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Orion m.d. Katie Espiner is the latest keynote speaker to be announced for FutureBook Live 2019; she will reflect on her four years at the Hachette-owned publishing business, as well as what it means to be one of the highest profile female leaders in the book sector. Continue reading at The Bookseller
[ The Bookseller | 2019-09-29 20:24:57 UTC ]
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Facebook is running an experiment to hide "like" counts and other public-facing social scores in select markets. The social network confirmed Friday that it started hiding like, reaction and video view counts in a limited test across the social network as part of an effort to improve the... Continue reading at Advertising Age
[ Advertising Age | 2019-09-27 20:39:27 UTC ]
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Facebook is running an experiment to hide "like" counts and other public-facing social scores in select markets. The social network confirmed Friday that it started hiding like, reaction and video view counts in a limited test across the social network as part of an effort to improve the... Continue reading at Advertising Age
[ Advertising Age | 2019-09-27 20:39:27 UTC ]
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In a survey of 1,502 American adults conducted from January 8 to February 7 this year, Pew found that 20% of adults listened to an audiobook in the 12 months prior to the time the survey was conducted. In 2011, only 11% of adults said they listened to an audiobook. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-27 04:00:00 UTC ]
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Chris Duffey, senior strategic development manager at Adobe, will deliver the Creative Keynote at FutureBook Live. Continue reading at The Bookseller
[ The Bookseller | 2019-09-25 16:19:02 UTC ]
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Digital publisher Jellysmack is working with YouTube stars to use its tools to tailor their videos for Facebook and Snapchat. The post ‘It’s found money’: YouTube stars look for ways to expand to Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-09-24 04:01:07 UTC ]
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Bill Nighy has been signed up to read the PRH Audio version of Ian McEwan’s upcoming political satire The Cockroach. Continue reading at The Bookseller
[ The Bookseller | 2019-09-23 13:34:55 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Facebook’s... Continue reading at Advertising Age
[ Advertising Age | 2019-09-20 10:00:00 UTC ]
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The Nielsen Social Content Ratings measure talent's promotion of television shows across Instagram, Facebook and Twitter, and its data from Instagram just became more robust. Nielsen said in a release that the improvement was made possible by Instagram's recent enabling of creator account... Continue reading at AdWeek
[ AdWeek | 2019-09-19 13:30:21 UTC ]
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Cultural strategist Akua Agyemfra is announced as the third keynote for FutureBook Live 2019, following Waterstones m.d. James Daunt and Bookstat founder Paul Abbassi. Continue reading at The Bookseller
[ The Bookseller | 2019-09-19 07:17:19 UTC ]
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Paul Abbassi, formerly known as the "Data Guy", is the second keynote speaker to be announced for FutureBook Live 2019, The Bookseller’s annual publishing conference. Continue reading at The Bookseller
[ The Bookseller | 2019-09-16 17:02:07 UTC ]
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James Daunt will give the opening keynote at FutureBook Live 2019, The Bookseller’s annual publishing conference. Continue reading at The Bookseller
[ The Bookseller | 2019-09-12 00:54:13 UTC ]
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Simon Callow will voice a Headline audio original of Oscar Wilde's poem The Ballad of Reading Gaol and De Profundis ahead of the 125th anniversary of Wilde's sentencing for "gross indecency" next year. Continue reading at The Bookseller
[ The Bookseller | 2019-09-11 23:14:14 UTC ]
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Biographies reveal the beliefs behind the personas of Mr. Rogers, Johnny Cash, and Queen Elizabeth. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-11 04:00:00 UTC ]
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