Facebook Live isn't just for video. Today the social network launched a new feature dubbed Live Audio that lets users listen to broadcast voice recordings, pushing more audio-only content into newsfeeds. Similar to Facebook Live videos, users can go live from the Facebook app by pressing a button. Once a recording starts, Facebook creates a post using a Page cover image. The post is then pushed to newsfeeds and people can listen to the audio content as they browse through Facebook. For Android users, audio will also play if a user leaves the Facebook app to use another app or locks their phone. Facebook is heavily pitching Live Audio towards publishers and broadcasters who are already cranking out loads of live video to win over Facebook's algorithm that reaches a massive audience. A podcast or radio publisher may be able to livestream an episode straight from Facebook, for example. Or a news outlet could collect audio snippets from a live event. "We know that sometimes publishers want to tell a story on Facebook with words and not video," Facebook said in a statement. "We've even seen some Pages find creative ways to go live and reach audiences with audio only by using the Facebook Live API or by adding a still image to accompany their audio broadcast." According to Facebook, a handful of publishers and authors including BBC World Service, HarperCollins and Adam Grant are already on board with using Live Audio. The feature is beginning to roll out to a portion of... Continue reading at 'AdWeek'
[ AdWeek | 2016-12-21 00:00:00 UTC ]
News tagged with:
#live event
#news outlet
#reach audiences
#adam grant
Daniel Radcliffe, David Beckham and Dakota Fanning are among a handful of celebrities who will be reading various chapters of “Harry Potter and the Philosopher’s Stone/Sorcerer’s Stone” exclusively on Spotify. Continue reading at Advertising Age
[ Advertising Age | 2020-05-05 18:54:51 UTC ]
More news stories like this | News stories tagged with:
#digital audio
#daniel radcliffe
#david beckham
#dakota fanning
#stone exclusively
#harry potter
Readers have spent much of the last decade eschewing digital subscriptions to their local newspaper, staying on the free side Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-05-05 07:00:33 UTC ]
More news stories like this | News stories tagged with:
#local newspaper
#digital content
Sarah Frier traces the company’s cultural impact along with its business history. Continue reading at The Washington Post
[ The Washington Post | 2020-04-30 15:32:33 UTC ]
More news stories like this | News stories tagged with:
#fast growth
#cultural impact
In this live episode of Ad Age Remotely, Condé Nast's chief revenue officer discusses how the publishing giant is navigating managing costs and ad revenue. Continue reading at Advertising Age
[ Advertising Age | 2020-04-30 12:45:12 UTC ]
More news stories like this | News stories tagged with:
#watch live
#live episode
#ad revenue
#publishing giant
In this live episode of Ad Age Remotely, Condé Nast's chief revenue officer discusses how the publishing giant is navigating managing costs and ad revenue. Continue reading at Advertising Age
[ Advertising Age | 2020-04-29 22:14:12 UTC ]
More news stories like this | News stories tagged with:
#live episode
#ad revenue
#publishing giant
With the coronavirus pandemic keeping us indoors, early numbers suggest a surge in book sales. Audio and eBooks in particular have seen a sudden rise. It has also been a tough time for bookstores. Independent bookstores have had to move online, many offering free shipping to compete with Amazon... Continue reading at Literrary Hub
[ Literrary Hub | 2020-04-28 08:48:50 UTC ]
More news stories like this | News stories tagged with:
#independent bookstores
#book sales
#sudden rise
#tough time
#move online
#ebooks
The new campaign for the Portal From Facebook video-calling devices salutes mothers and their efforts during the coronavirus pandemic as Mother's Day approaches. Facebook said the integrated campaign will include a new television spot, digital content (both on- and off-Facebook) and partnerships... Continue reading at AdWeek
[ AdWeek | 2020-04-27 19:15:41 UTC ]
More news stories like this | News stories tagged with:
#day campaign
#coronavirus pandemic
#wide range
#digital content
The former U.S. poet laureate reflects on how his mother used stories to build a home for his migrant farmworker family and how such love can gather us together Continue reading at The Washington Post
[ The Washington Post | 2020-04-23 15:32:52 UTC ]
More news stories like this |
Publishers are seeing a surge in e-book and audio sales of up to 25% as readers escape the lockdown with feel-good fiction. Continue reading at The Bookseller
[ The Bookseller | 2020-04-23 02:30:27 UTC ]
More news stories like this | News stories tagged with:
#audio sales
#feel-good fiction
#e-book
Arts Council England (ACE) has announced a £151,000 investment into library services to buy e-books and digital audio products. Continue reading at The Bookseller
[ The Bookseller | 2020-04-22 23:20:53 UTC ]
More news stories like this | News stories tagged with:
#library services
#libraries
Set in contemporary South Korea, Frances Cha’s new novel is an astute tale of four resilient women. Continue reading at The Washington Post
[ The Washington Post | 2020-04-21 14:13:00 UTC ]
More news stories like this | News stories tagged with:
#frances cha
Magazine publisher Future Publishing has adapted its content over the last six weeks to be more helpful for readers. The Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-04-20 16:19:08 UTC ]
More news stories like this | News stories tagged with:
#magazine publisher
Frankfurter Buchmesse opens Frankfurt Audio submissions and the UK's International Booker Prize postpones its winner announcement. The post Frankfurt Audio Puts Out 2020 Call; International Booker Postpones Naming Winner appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-04-20 15:35:08 UTC ]
More news stories like this | News stories tagged with:
#winner announcement
#frankfurter buchmesse
Hearst UK knows readers are longing for positive and uplifting content, akin to another version of Italians singing on balconies. Over Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-04-16 16:15:52 UTC ]
More news stories like this | News stories tagged with:
#hearst uk
#uplifting content
#hearst
The magazine group has been publishing more positive, feel-good content based on audience research. The post ‘Practical, life-affirming, positive’: How Hearst UK is creating more uplifting content appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-04-16 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#hearst uk
#uplifting content
#magazine group
#hearst
Investigate the history of American cuisine, indulge in neighborhood drama, and find reconciliation between enemies in our April audiobook picks. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2020-04-15 21:02:05 UTC ]
More news stories like this | News stories tagged with:
#amazing audiobooks
#american cuisine
#neighborhood drama
#find reconciliation
#audiobook
Investigate the history of American cuisine, indulge in neighborhood drama, and find reconciliation between enemies in our April audiobook picks. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2020-04-15 21:02:05 UTC ]
More news stories like this | News stories tagged with:
#amazing audiobooks
#american cuisine
#neighborhood drama
#find reconciliation
#audiobook
Investigate the history of American cuisine, indulge in neighborhood drama, and find reconciliation between enemies in our April audiobook picks. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2020-04-15 21:02:05 UTC ]
More news stories like this | News stories tagged with:
#amazing audiobooks
#american cuisine
#neighborhood drama
#find reconciliation
#audiobook
Delish’s “#CookingTogether” live series has been particularly successful, not only in achieving monetization, but also in building a new video franchise for the brand. The post Hearst pivots to Instagram Live while audiences are cooped up at home appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-04-15 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#home appeared
#instagram live
#hearst
Like every publisher, Hearst Magazines has had to adapt to creating content in an all-remote world, from putting out magazines Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-04-13 16:58:44 UTC ]
More news stories like this | News stories tagged with:
#hearst magazines
#kate lewis
#creating content
#all-remote world
#hearst