Yeah, That’s Probably an Ad: The Art of the Pivot

In the best of times, businesses know to diversify their revenue. But during the pandemic, survival has sometimes meant getting into a whole new business. Co-host David Griner talks with new community editor Ko Im about how a bookstore ramped up site visits by turning itself into a travel site. Also on the podcast, agencies... Continue reading at 'AdWeek'

[ AdWeek | 2020-05-04 15:04:07 UTC ]
News tagged with: #bookstore

Other Publishing stories related to: 'Yeah, That’s Probably an Ad: The Art of the Pivot'


Best of 2000 AD Proves Why the Comics Are Classic

A new anthology of the beloved British series actually manages to collect the work that makes it great. Continue reading at Wired

[ Wired | 2022-09-02 11:00:00 UTC ]
More news stories like this | News stories tagged with: #anthology


Lust, Rivalry, and Ambition Culminate in a Betrayal at an Elite Art School 

Set on the idyllic New England campus of an elite art school called Wrynn, and situated against the backdrop of the Occupy Wall Street movement, Antonia Angress’ debut novel Sirens & Muses is an exemplary depiction of what can occur at the intersection of art and adolescence. This... Continue reading at Electric Literature

[ Electric Literature | 2022-09-01 11:00:00 UTC ]
More news stories like this | News stories tagged with: #antonia angress #electric literature #debut novel


What Five Years with a Predatory Vanity Press Taught Me About Art and Success

Every few months, I receive an email or phone call from someone who claims to work for a literary agency or publishing entity. In the lengthy messages variegated with bold-faced sentences, or voicemails in which the speaker mispronounces my maiden name, I’m promised six-figure book deals with... Continue reading at Literrary Hub

[ Literrary Hub | 2022-08-22 08:52:55 UTC ]
More news stories like this | News stories tagged with: #phone call #simon schuster #penguin random house #literary agency


Is Publishing About Art or Commerce?

The antitrust trial to block the merger of Penguin Random House and Simon & Schuster has riveted the industry—and raised larger questions about the business of books. Continue reading at New Yorker

[ New Yorker | 2022-08-16 16:22:22 UTC ]
More news stories like this | News stories tagged with: #antitrust trial #simon schuster #penguin random house


Robert Scudellari, Random House Art Director, Dies at 88

Robert Scudellari, who served as corporate art director at Random House in the 1970s and '80s, died on June 3. He was 88. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-01 04:00:00 UTC ]
More news stories like this | News stories tagged with: #random house


Reach warns on ad slowdown and 40% drop in programmatic yields

National and regional news publisher says Ukraine war coverage is turning off brands. Continue reading at Media Week

[ Media Week | 2022-07-26 10:13:19 UTC ]
More news stories like this | News stories tagged with: #news publisher


Nielsen Expands YouTube Measurement With Four-Screen Ad Deduplication

Measurement company Nielsen has launched four-screen ad deduplication, adding connected TV to its existing computer, mobile and linear TV deduplication measurement of YouTube. Top line The move will allow buyers to compare YouTube reach on linear TV, computer, mobile and connected TV devices,... Continue reading at AdWeek

[ AdWeek | 2022-07-21 14:50:01 UTC ]
More news stories like this | News stories tagged with: #top line #linear tv #nielsen


IPA’s Africa Publishing Innovation Fund Pivots to Accessibility in Fourth Year

In its fourth and final year, IPA’s Africa Publishing Innovation Fund will support publishers in accessibility. By Porter Anderson, Editor-in-Chief | @Porter_Anderson ‘Opening the Literary World to Everyone’ ur readers will recall that at mid-June, we had the announcement of the Africa... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-06-29 10:33:25 UTC ]
More news stories like this | News stories tagged with: #fourth year #post ipa #final year #support publishers #porter anderson #literary world


Toronto Comic Arts Festival Makes In-Person Return

After a three year hiatus due to the pandemic, the Toronto Comic Arts Festival, held June 17-19, welcomed in-person artists and fans to the Toronto Reference Library for an international presentation of new titles and artists. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-23 04:00:00 UTC ]
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Celebrating the 20th Anniversary of The Eric Carle Museum of Picture Book Art

Celebrate the The Eric Carle Museum of Picture Book Art's 20th anniversary with a whole summer of Eric Carle goodness! Continue reading at Book Riot

[ Book Riot | 2022-06-20 10:39:00 UTC ]
More news stories like this | News stories tagged with: #20th anniversary #picture book


Nielsen Expands Nielsen One Alpha by Adding End-to-End Measurement

Nielsen One isn't fully rolling out until December, but the measurement company is gearing up with an expanded rollout of Nielsen One Alpha, its early version of the offering. The cross-platform tool is designed to enable publishers and marketers to transact on a single metric across linear and... Continue reading at AdWeek

[ AdWeek | 2022-06-15 13:00:00 UTC ]
More news stories like this | News stories tagged with: #early version #measurement company #cross-platform tool #enable publishers #single metric #digital platforms #nielsen


Why this B2B agency group is adding account-based marketing expertise to its roster

Gravity Global, a B2B mini-holding company, is on the acquisition trail, looking to add new practices such as account-based marketing and digital content creation to its roster. The post Why this B2B agency group is adding account-based marketing expertise to its roster appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2022-06-15 09:30:00 UTC ]
More news stories like this | News stories tagged with: #digital content


A24 is pivoting to children’s books.

The beloved indie entertainment company A24—creators of Moonlight, Minari, Midsommar, and very cool merch—publishes their first children’s book today. Film buffs may recognize Claire A. Nivola’s Star Child as the book Joaquin Phoenix reads aloud to his nephew in C’mon C’mon (2021). The story... Continue reading at Literrary Hub

[ Literrary Hub | 2022-06-09 15:49:42 UTC ]
More news stories like this | News stories tagged with: #star child #book today #film buffs #children’s book


Inside the $10,000 treasure hunt embedded in a children's art book

The children's book "Xavier Marx and the Missing Masterpieces" is a rhyming mystery. In it are clues to find a token worth $10,000 in continental U.S. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-06-06 16:55:51 UTC ]
More news stories like this | News stories tagged with: #children's book


TV ad leaders say Nielsen measurement alternatives not ready for prime time

Measurement solutions from iSpot.TV and Samba TV, among others, are buzzy at this year’s upfronts, but won't see much action. Continue reading at Advertising Age

[ Advertising Age | 2022-05-26 14:00:29 UTC ]
More news stories like this | News stories tagged with: #samba tv #prime time #measurement solutions #nielsen


Apple’s must-see iPhone privacy ad, and how brands have been scaling up influencer marketing: Datacenter Weekly

Plus, Ad Age Agency Report 2022, Nielsen alternatives, macroeconomic news in a nutshell and more. Continue reading at Advertising Age

[ Advertising Age | 2022-05-20 17:50:22 UTC ]
More news stories like this | News stories tagged with: #datacenter weekly #nielsen alternatives #macroeconomic news #nielsen


Ad groups evaluate TV measurement beyond Nielsen

ANA and 4A's join CIMM to foster transition to 'multi-currency' market for TV and video. Continue reading at Advertising Age

[ Advertising Age | 2022-05-05 20:04:57 UTC ]
More news stories like this | News stories tagged with: #nielsen


In critic Margo Jefferson’s memoir, a life is refracted through art

The Pulitzer winner relates her story, and nuanced ideas about race and family, via a series of encounters with literature, music and painting. Continue reading at The Washington Post

[ The Washington Post | 2022-04-22 12:00:39 UTC ]
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MoCCA Art Fest Returns to New Venue, Big Crowds

The MoCCA Art Fest, an indie comics and graphic novel festival held April 2-3, returned after a two year hiatus due to the pandemic, attracting nearly 6,000 fans to a new venue in Manhattan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-06 04:00:00 UTC ]
More news stories like this | News stories tagged with: #indie comics #graphic novel


Novels set in the art world highlight our angst over authenticity

"Fake," "Hammer" and “Portrait of an Unknown Lady” are literary thrillers that explore authenticity through the lens, or rather the canvases, of the art world. Continue reading at The Washington Post

[ The Washington Post | 2022-03-24 15:38:03 UTC ]
More news stories like this | News stories tagged with: #novels set #literary thrillers #art world