Yeah, That’s Probably an Ad: The Art of the Pivot

In the best of times, businesses know to diversify their revenue. But during the pandemic, survival has sometimes meant getting into a whole new business. Co-host David Griner talks with new community editor Ko Im about how a bookstore ramped up site visits by turning itself into a travel site. Also on the podcast, agencies... Continue reading at 'AdWeek'

[ AdWeek | 2020-05-04 15:04:07 UTC ]
News tagged with: #bookstore

Other Publishing stories related to: 'Yeah, That’s Probably an Ad: The Art of the Pivot'


How The Guardian US Fetched Ad Revenue Hike of 42% Despite Broader Downturn

The U.S. outpost of the general news publisher The Guardian finished the first quarter of its fiscal year, which ended June 30, with advertising revenues up 42% year over year, according to senior vice president of advertising Luis Romero. The hikes buck common trends most publishers are seeing.... Continue reading at AdWeek

[ AdWeek | 2023-07-12 08:56:56 UTC ]
More news stories like this | News stories tagged with: #fiscal year #advertising revenues #news publisher


Discover the Foundation of Manga Art Styles

Curious about manga art styles and the different types of art you'll encounter in the format? Get to know some of the most common styles. Continue reading at Book Riot

[ Book Riot | 2023-07-07 10:35:00 UTC ]
More news stories like this | News stories tagged with: #manga


The AP Debuts New Website Designed to Attract More Ad Spend

Global news publisher the Associated Press (AP) launched a newly redesigned version of its website Tuesday, part of a broader effort from the news outlet to diversify its revenue by attracting more direct advertising. The publisher currently generates roughly 80% of its revenue from content... Continue reading at AdWeek

[ AdWeek | 2023-06-28 09:22:55 UTC ]
More news stories like this | News stories tagged with: #ad spend #broader effort #news outlet #content licensing #news publisher


Introducing Ad Age Leading National Advertisers 2023

Ad spending for the top 200 U.S. advertisers showed robust growth, powered my internet companies. Digital media grabbed the lion's share of budgets. Spending is growing this year, but a recession looms. Continue reading at Advertising Age

[ Advertising Age | 2023-06-26 09:45:00 UTC ]
More news stories like this | News stories tagged with: #ad spending #internet companies #recession looms #digital media


News publishing giant Gannett sues Google for monopolizing ad tech

Gannett, a news publisher accused of monopolistic behavior, is suing Google for monopolistic behavior. It’s the latest in a string of lawsuits against the search giant, and it repeats many of the arguments made by the Department of Justice in its second lawsuit against Google, filed earlier this... Continue reading at Engadget

[ Engadget | 2023-06-20 16:46:02 UTC ]
More news stories like this | News stories tagged with: #advertising business #anticompetitive behavior #news publisher #publishing giant


How ad platforms are inflating streaming TV performance

The rise of streaming television has threatened to dethrone Nielsen as the standard-bearer for how every single agency and advertiser measured a TV campaign — creating an even playing field for all parties involved. Now, there are too many new players — such as Samba TV, VideoAmp, Comcore and... Continue reading at Digiday

[ Digiday | 2023-06-20 13:41:01 UTC ]
More news stories like this | News stories tagged with: #ad platforms #playing field #samba tv #nielsen


The arts are finally on Australia’s national agenda. We need the ABC to cover it

As the government passed landmark legislation for the arts, it was jarring to see the national broadcaster take steps in the other directionGet Guardian Australia’s weekend culture and lifestyle emailIt’s been a momentous week for the arts in Australia: a nation electrified by creative work... Continue reading at The Guardian

[ The Guardian | 2023-06-16 15:00:05 UTC ]
More news stories like this | News stories tagged with: #weekend culture #national broadcaster #creative work #emerging writers #pop culture #literary festival


Literary Concertos: A Reading List of Novels Inspired by Other Art Forms

I’ve always loved art that leans into its medium: literature that resists film or television adaptation, theater that breaks the fourth wall. The economy delights me, no piece out of place, not only structure but form a major pillar of the work. What can one art form do that another cannot? How... Continue reading at Literrary Hub

[ Literrary Hub | 2023-06-13 08:52:52 UTC ]
More news stories like this | News stories tagged with: #art form #novels inspired #television adaptation


Twitter's ad sales have reportedly dropped by 59 percent since last year

Twitter's advertising revenue is down 59 percent during a five week stretch between April 1st and early May compared to the same period last year, The New York Times has reported. It regularly falls short of sales projections, and things aren't likely to change soon (apparently despite the... Continue reading at Engadget

[ Engadget | 2023-06-06 09:25:43 UTC ]
More news stories like this | News stories tagged with: #bad news #business operations #product design #resolve issues #tall order #comic book


'New York Times' reports slower digital subscription growth and weakening ad revenue

The paper has been a bright spot for digital media despite falling ad revenue and a slowing growth rate for new subscribers Continue reading at Crains New York

[ Crains New York | 2023-05-10 18:44:39 UTC ]
More news stories like this | News stories tagged with: #bright spot #digital media


The Best Short Stories about Art and Artists

By Dr Oliver Tearle (Loughborough University) What are the best short stories about painters, artists, and the world of art? From Gothic pioneers like Edgar Allan Poe to realist writers like Edith Wharton, masters of the short story have often touched upon the subject of art and painting, using... Continue reading at Interesting Literature

[ Interesting Literature | 2023-05-10 14:00:48 UTC ]
More news stories like this | News stories tagged with: #edith wharton #short story #short stories


Digital content platforms and streamers pitch new ad formats in short and long-form video on NewFronts day two

On IAB NewFronts day two, digital content platforms and streamers pitched new ad formats (with a focus on artificial intelligence and shoppable content) in short-form social video and longer-form TV shows and movies. Continue reading at Digiday

[ Digiday | 2023-05-03 10:01:00 UTC ]
More news stories like this | News stories tagged with: #ad formats #artificial intelligence #digital content


Microsoft Designer’s superb, free AI art tools open to everyone

Microsoft is taking its superb AI art / visual designer tool, Microsoft Designer, and opening it up to the general public today. The company is also publicizing its intelligent features: AI-generated captions and hashtags, new image formatting for social media, and AI-powered editing... Continue reading at PC World

[ PC World | 2023-04-27 17:06:28 UTC ]
More news stories like this | News stories tagged with: #premium features #additional comment #graphic novel


Nick Johnson, influential digital media ad leader, dies at 55

Ad world shares memories about Johnson's legacy from the early online publishing world to the creator economy. Continue reading at Advertising Age

[ Advertising Age | 2023-04-20 18:45:34 UTC ]
More news stories like this | News stories tagged with: #creator economy #online publishing #digital media


Betr ‘crossed the line’ with illegal ads in News Corp media encouraging gambling, regulator says

Company denies breaking the law but agrees to pay $210,000 penalty imposed by Liquor & Gaming NSWFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastThe News Corp-backed wagering company Betr has been fined a... Continue reading at The Guardian

[ The Guardian | 2023-04-14 02:39:52 UTC ]
More news stories like this | News stories tagged with: #free morning #latest updatesget #free app #guardian australia #news corp


‘I Googled “white guy” and there I was’: stock photo models on seeing their faces in everything from ads to ridiculous memes

Some of them posed for photos – and before they knew it they had become the face of skin lightening, bad boyfriends, penis disorders and Canadian immigration. What’s it like when your image goes around the world?Stock images are everywhere, and you probably rarely notice them: on billboards and... Continue reading at The Guardian

[ The Guardian | 2023-04-08 09:00:18 UTC ]
More news stories like this | News stories tagged with: #print media #constant stream #libraries


Art Institutions Invest in Publishing

As museums and galleries seek to reach new audiences and remain relevant, their publishing operations have moved to the fore. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-07 04:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing operations #remain relevant


Children’s author who sued John Lewis over Christmas ad loses case

Fay Evans alleged similarity between the 2019 Excitable Edgar TV campaign and her self-published book A self-published author who sued John Lewis over its 2019 Christmas advert about a trouble-making dragon has lost her case.Fay Evans brought a case for copyright infringement, alleging that... Continue reading at The Guardian

[ The Guardian | 2023-04-03 12:29:46 UTC ]
More news stories like this | News stories tagged with: #trouble-making dragon #copyright infringement #striking similarity #picture book #fire-sneezing dragon #john lewis #self-published author #self-published book


Audible is now testing ads in your audiobooks for some reason

Amazon-owned Audible has started putting ads in audiobooks, potentially indicating a sea change within the industry. The company says it is “conducting limited testing” on a select user base with the advertisements and that this step is currently reserved for non-paying members, giving them... Continue reading at Engadget

[ Engadget | 2023-03-30 18:54:46 UTC ]
More news stories like this | News stories tagged with: #24-hour period #taking place #hear back #years back #audiobook


Bloomberg Media Fills Chief Revenue Officer Role, Accelerating Ad Revenue Growth

The business news publisher Bloomberg Media has hired digital media executive Christine Cook as its first chief revenue officer, Adweek can exclusively report. The publisher had previously hired Keith A. Grossman, who left in 2019, as global chief revenue officer. Before him, Paul Caine held the... Continue reading at AdWeek

[ AdWeek | 2023-03-17 11:28:40 UTC ]
More news stories like this | News stories tagged with: #digital media #news publisher