Yeah, That’s Probably an Ad: The Art of the Pivot

In the best of times, businesses know to diversify their revenue. But during the pandemic, survival has sometimes meant getting into a whole new business. Co-host David Griner talks with new community editor Ko Im about how a bookstore ramped up site visits by turning itself into a travel site. Also on the podcast, agencies... Continue reading at 'AdWeek'

[ AdWeek | 2020-05-04 15:04:07 UTC ]
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Other Publishing stories related to: 'Yeah, That’s Probably an Ad: The Art of the Pivot'


4 New Books on Women in the Arts and Sciences

These new titles detail the contributions of women throughout history who have made often overlooked contributions to the fields of art, botany, fashion, and psychology—as well as, in more than a few cases, to the French Revolution. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-11 04:00:00 UTC ]
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Rights Roundup: The Quick Pivot, London to Bologna

On the off-ramp from London Book Fair and road to Bologna: rights news from Palestine, Italy, Croatia, Finland, the States and Québec. The post Rights Roundup: The Quick Pivot, London to Bologna appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-03-22 19:04:05 UTC ]
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Unruly Writing: On the Problem with the Fragmented Art History Book

There is a disturbing trend that has emerged in the literary world as of late. Let’s call it the “Fragmented Non-Fiction Art History” book. These titles look good on bookshelves, with their aesthetically-inclined covers and trendy lineup of female artists they purport to be about. The covers are... Continue reading at Literrary Hub

[ Literrary Hub | 2024-03-05 09:53:47 UTC ]
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Google sued for $2.3bn by European media groups over digital ad losses

Lawsuit filed by publishers including Axel Springer allege Google ‘abused its dominant position’ in digital ad-techAlphabet’s Google was hit with a €2.1bn ($2.3bn) lawsuit by 32 media groups including Axel Springer and Schibsted on Wednesday, alleging that they had suffered losses due to the... Continue reading at The Guardian

[ The Guardian | 2024-02-28 19:24:36 UTC ]
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Tor Books Criticized for Use of AI-Generated Art in 'Gothikana' Cover Design

The use of AI-generated assets in the cover art for the dark academia novel 'Gothikana' by RuNyx, originally self-published and reissued by Tor Books' romance imprint Bramble, has set off a debate about the role of AI in publishing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-21 05:00:00 UTC ]
More news stories like this | News stories tagged with: #cover design #cover art #originally self-published #tor books


The Physics of Fiction: How Art and Science Inspire Each Other

While much science fiction is based on theoretical physics, occasionally literature returns the favor and inspires scientific ideas. A perfect symbiosis between the two came about in the early 1980s, when astronomer-turned-novelist Carl Sagan was researching his fictional work Contact and turned... Continue reading at Literrary Hub

[ Literrary Hub | 2024-02-09 09:54:04 UTC ]
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Here’s what a $7M, 30-second Super Bowl ad can purchase in digital media in 2024

Let’s once again put that cost in perspective and take a look at what $7 million can afford a buyer elsewhere elsewhere in the media landscape. Continue reading at Digiday

[ Digiday | 2024-02-06 05:01:00 UTC ]
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How Ai Weiwei Marries Advocacy and Art at Home and Abroad

The following is from Zodiac: A Graphic Memoir by Ai Weiwei with Elettra Stamboulis, illustrated by Gianluca Constantini. __________________________________ From Zodiac: A Graphic Memoir by Ai Weiwei with Elettra Stamboulis, illustrated by Gianluca Constantini. Copyright © 2024. Published by Ten... Continue reading at Literrary Hub

[ Literrary Hub | 2024-01-30 09:55:47 UTC ]
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How The Midst Taps Into the Midlife and Perimenopause Ad Market With She Media

Independent publisher The Midst launched on its new website Tuesday, after more than four years of chronicling perimenopause and the modern midlife experience as a personal blog called Jumble and Flow. The publisher is one of a growing number of media companies to plant... Continue reading at AdWeek

[ AdWeek | 2024-01-23 13:42:51 UTC ]
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Justin Torres’s Art of Exposure and Concealment

The author, whose novel “Blackouts” won the National Book Award last month, talks about sex in fiction, censorship, and the pleasure of what goes on in the shadows. Continue reading at New Yorker

[ New Yorker | 2023-12-31 11:00:00 UTC ]
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The Art of Paperback Cover Design

Redesign? Relaunch? Regret? Take a look at the ways publishers aimed to seduce new audiences by changing up the covers of notable books. Continue reading at The New York Times

[ The New York Times | 2023-12-27 10:02:37 UTC ]
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A History of Ad Tech Chapter 4: The Privacy Reckoning

How the digital media industry had to come to grips with growing privacy requirements. Continue reading at Digiday

[ Digiday | 2023-12-22 05:01:00 UTC ]
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Digiday’s Oral History of Ad Tech podcast, episode 4, the privacy reckoning with Ana Milicevic

The final episode of Digiday’s Oral History of Ad Tech discusses how the digital media industry has moved faster than those charged to keep it in check, with Ana Milicevic of Sparrow Advisers sharing her insights. In this episode, she discusses how the blurred lines between data management... Continue reading at Digiday

[ Digiday | 2023-12-22 05:01:00 UTC ]
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Digiday’s Oral History of Ad Tech podcast, episode 2, with Ari Paparo

There are few better placed to critique and narrate the history of the digital media landscape, never mind the sub-sector of ad tech, than Ari Paparo. Continue reading at Digiday

[ Digiday | 2023-12-11 05:01:00 UTC ]
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Why AI, revenue diversification and ad spend are the defining 2024 trends for media companies

Will Barker, manager, strategic customer success, BlueConic The media and publishing industry is constantly evolving. With this, it’s often difficult to keep up with the latest trends, especially with fast-evolving technologies emerging all the time and ripple effects remaining from the global... Continue reading at Digiday

[ Digiday | 2023-12-05 15:08:37 UTC ]
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Inside the 'arms race' between YouTube and ad blockers

YouTube recently took dramatic action against anyone visiting its site with an ad blocker running — after a few pieces of content, it'll simply stop serving you videos. If you want to get past the wall, that ad blocker will (probably) need to be turned off; and if you want an ad-free experience,... Continue reading at Engadget

[ Engadget | 2023-12-01 14:00:31 UTC ]
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The Venerable Art Publisher Cooking with Gas in the Cookbook Space

It took Phaidon, which turned 100 this year, 82 years to step into the kitchen. But once it did, it found a niche of its own—and owned it. Executive commissioning editor of food Emily Takoudes spoke with PW about the publisher's cookbook program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-14 05:00:00 UTC ]
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