Yeah, That’s Probably an Ad: The Art of the Pivot

In the best of times, businesses know to diversify their revenue. But during the pandemic, survival has sometimes meant getting into a whole new business. Co-host David Griner talks with new community editor Ko Im about how a bookstore ramped up site visits by turning itself into a travel site. Also on the podcast, agencies... Continue reading at 'AdWeek'

[ AdWeek | 2020-05-04 15:04:07 UTC ]
News tagged with: #bookstore

Other Publishing stories related to: 'Yeah, That’s Probably an Ad: The Art of the Pivot'

Bloomberg Media Fills Chief Revenue Officer Role, Accelerating Ad Revenue Growth

The business news publisher Bloomberg Media has hired digital media executive Christine Cook as its first chief revenue officer, Adweek can exclusively report. The publisher had previously hired Keith A. Grossman, who left in 2019, as global chief revenue officer. Before him, Paul Caine held the... Continue reading at AdWeek

[ AdWeek | 2023-03-17 11:28:40 UTC ]
More news stories like this | News stories tagged with: #digital media #news publisher

An ode to the art of the book cover

‘The Book Cover Review’ is an unabashed celebration of what makes book covers such a singular art form. During the height of the pandemic, as many of us hunkered down with a tower of unread books, David Pearson was doing something different: He was thinking intensely about their covers.Read... Continue reading at Fast Company

[ Fast Company | 2023-03-15 04:00:00 UTC ]
More news stories like this | News stories tagged with: #unread books #pearson #book cover

By Attracting National Budgets, Texas Monthly Grows Ad Revenue 31%

Publisher Texas Monthly, which marked its 50th anniversary last month, grew its overall revenue by 39% in 2022, an uptick the privately owned media company attributed to its expanded number of advertising channels and an ongoing effort to cultivate new sources of revenue. The publisher increased... Continue reading at AdWeek

[ AdWeek | 2023-03-13 10:21:33 UTC ]
More news stories like this | News stories tagged with: #expanded number #ongoing effort #privately owned

Face to Face: Why Houston was key to building ad tech business Direct Digital Holdings

The founders of this Houston digital media company focus on an underserved market. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2023-02-27 20:46:59 UTC ]
More news stories like this | News stories tagged with: #digital media

Here’s what a $7M, 30-second Super Bowl ad can purchase in digital media in 2023

Let’s once again put that cost in perspective and take a look at what $7 million can afford a buyer elsewhere elsewhere in the media landscape. Continue reading at Digiday

[ Digiday | 2023-02-10 05:01:00 UTC ]
More news stories like this | News stories tagged with: #$7 million #media landscape #digital media

NBCU Courts Smaller, Performance-Focused Advertisers at One23 Ad-Tech Event

NBCUniversal is launching Peacock Ad Manager to all advertisers in 2023 in an effort to court small businesses and performance marketers, the publisher announced today at One23, its ad-tech-focused showcase for advertisers. "We're really democratizing access to television for performance... Continue reading at AdWeek

[ AdWeek | 2023-02-08 20:00:00 UTC ]
More news stories like this | News stories tagged with: #performance marketing #told adweek #publisher announced

Tinuiti’s Q4 digital ads report shows soft pricing but promise for performance channels

Tinuiti's analysis of fourth-quarter activity shows most corners of the digital media landscape saw less than stellar financial results. Continue reading at Digiday

[ Digiday | 2023-02-02 05:01:00 UTC ]
More news stories like this | News stories tagged with: #digital media

U.S. Justice Department, 8 states sue Google over digital ad dominance

The U.S. Department of Justice and eight states, including California, filed suit against Google in a Virginia federal court on Tuesday, claiming that the company illegally used its market powers to dominate Internet advertising. In a court filing originally reported on by CNN, the DOJ... Continue reading at PC World

[ PC World | 2023-01-24 19:39:28 UTC ]
More news stories like this | News stories tagged with: #higher quality #ad business #header bidding #small businesses #publishers make

Nothing is Real: Craig Brown on the Slippery Art of Biography

This talk was delivered at the 2019 Edinburgh International Book Festival. One of the longest biographies of recent years, the ill-fated Philip Roth by Blake Bailey, runs to 800 pages. It takes a total of 31 hours and 46 minutes to listen to on audiobook. Roth was 85 when he died, so his real... Continue reading at Literrary Hub

[ Literrary Hub | 2023-01-08 15:07:39 UTC ]
More news stories like this | News stories tagged with: #craig brown #blake bailey

Nielsen Announces Launch of Nielsen One Ads for Campaign Measurement

Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and... Continue reading at AdWeek

[ AdWeek | 2023-01-04 12:00:00 UTC ]
More news stories like this | News stories tagged with: #upcoming launch #nielsen

Hands on with Microsoft Designer, an AI art masterpiece

The upcoming Microsoft Designer is a visual art design tool that you simply must try for yourself. It’s simply one of the best consumer apps Microsoft has ever made, following in the footsteps of Clipchamp. Why use Designer? Two reasons: AI art and templates. In Designer, you can combine... Continue reading at PC World

[ PC World | 2022-11-30 21:59:02 UTC ]
More news stories like this | News stories tagged with: #e-book

Art from Cover to Cover: Spotlight on Tra Publishing

With visually stunning, bespoke titles that focus on environmental and social issues, the publisher looks to inspire curious, confident, and engaged young readers. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-23 05:00:00 UTC ]
More news stories like this | News stories tagged with: #social issues

Dagny Corcoran, Bookseller and Fixture of the L.A. Art Scene, Dies at 77

Her store, Art Catalogues, specialized in books for and about museum and gallery exhibitions and became a gathering place for artists and bibliophiles. Continue reading at The New York Times

[ The New York Times | 2022-11-20 21:18:47 UTC ]
More news stories like this | News stories tagged with: #gathering place #bookseller

Would you let a real-life vendor stalk you like an Instagram ad?

And other questions asked in ‘Algorithmic Reality,’ a new graphic novel by WeTransfer’s cofounder, Damian Bradfield. You’re in a shoe store, trying on a pair of Nikes. The vendor is going on about how great the shoes are, but you’re not convinced, so you walk out empty handed. Sometime later,... Continue reading at Fast Company

[ Fast Company | 2022-11-15 05:00:00 UTC ]
More news stories like this | News stories tagged with: #questions asked #algorithmic reality #damian bradfield #coming back #graphic novel

The Art of the Hand-Sell: 31 Spooky, Eerie, and Uncanny Books for Halloween

Is there anything scarier than not knowing what great book you’re going to read next? Big love to the booksellers at Exile in Bookville (Chicago, IL), Raven Book Store (Lawrence, KS), Copper Dog Books (Beverly, MA), and The Haunted Bookshop (Iowa City, IA) for their generous recommendations.... Continue reading at Literrary Hub

[ Literrary Hub | 2022-10-31 08:59:42 UTC ]
More news stories like this | News stories tagged with: #bookshop #book store #great book

Netflix with ads will be available November 3rd for $7 per month

Netflix's ad-supported tier finally has a release date, and it's now clear just what sacrifices you'll have to make to get a lower price. The new "Basic with Ads" plan will be available November 3rd at 12PM Eastern for $7 per month. It will initially be available to viewers in 12 countries,... Continue reading at Engadget

[ Engadget | 2022-10-13 17:45:26 UTC ]
More news stories like this | News stories tagged with: #premium plan #november 3rd #release date #lower price #12pm eastern #south korea #wider audience #nielsen

Biden Reestablishes President’s Committee on the Arts and the Humanities

The committee, which had collapsed under the Trump Administration, will advise President Biden and the heads of the three major U.S. cultural agencies—the IMLS, the NEA, and the NEH—on “policy objectives, philanthropic and private sector engagement, and other efforts to enhance federal support... Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-07 04:00:00 UTC ]
More news stories like this | News stories tagged with: #trump administration #library services

These Books have an Edgy Secret: A History and Gallery of Fore-Edge Painting and Art

From 1600s British literature to Sarah J. Maas books on TikTok, fore-edge painting is an enduring art form that adds even more magic to books. Continue reading at Book Riot

[ Book Riot | 2022-09-15 10:34:00 UTC ]
More news stories like this | News stories tagged with: #british literature

‘Maus’ Author Art Spiegelman Honored by US National Book Foundation

Art Spiegelman, whose 'Maus' is an example of his groundbreaking work, is to be introduced at the National Book Awards by Neil Gaiman. The post ‘Maus’ Author Art Spiegelman Honored by US National Book Foundation appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-09-12 04:09:42 UTC ]
More news stories like this | News stories tagged with: #art spiegelman #groundbreaking work #neil gaiman #national book foundation