Yeah, That’s Probably an Ad: The Art of the Pivot

In the best of times, businesses know to diversify their revenue. But during the pandemic, survival has sometimes meant getting into a whole new business. Co-host David Griner talks with new community editor Ko Im about how a bookstore ramped up site visits by turning itself into a travel site. Also on the podcast, agencies... Continue reading at 'AdWeek'

[ AdWeek | 2020-05-04 15:04:07 UTC ]
News tagged with: #bookstore

Other Publishing stories related to: 'Yeah, That’s Probably an Ad: The Art of the Pivot'

This Ad Centered on Breastfeeding Is Both ‘Unapologetically Raw’ and Joyously Supportive

Tommee Tippee, the feeding and accessories brand for babies and new parents, has launched a new global campaign that aims to "demystify the complex realities of feeding." Created by agency Manifest, the campaign comprises a hero film and a digital content series. Titled "Spill the Milk," the... Continue reading at AdWeek

[ AdWeek | 2021-02-23 00:46:05 UTC ]
More news stories like this | News stories tagged with: #digital content

Context and environment are driving success for video pre-roll ads

Hilary Pollack, research manager, Twitter Good storytellers know that context matters. But did you know that applies to your ads as well? We partnered with MAGNA and IPG Media Lab to measure the impact of context, specifically content adjacency and user experience, on ad perception and... Continue reading at Digiday

[ Digiday | 2021-02-17 02:00:00 UTC ]
More news stories like this | News stories tagged with: #context matters #user experience #premium publisher

Armitage and Fiennes among all-star cast for PRH Audio's 2000 AD adaptations

Richard Armitage, Sheila Atim and Joseph Fiennes are starring in five new audiobook adaptations of stories from 2000 AD, including Judge Dredd and Halo Jones. Continue reading at The Bookseller

[ The Bookseller | 2021-02-14 17:22:53 UTC ]
More news stories like this | News stories tagged with: #all-star cast #prh audio #audiobook adaptations #audiobook

DK's Quick Pandemic Pivot

Carsten Coesfeld took over as DK CEO days before Covid-19 shut down the publishing world. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-12 05:00:00 UTC ]
More news stories like this | News stories tagged with: #carsten coesfeld #covid-19 shut #publishing world

The art of publishing

A few months into her new role, the boss of Octopus Publishing shares what she has learned about illustrated publishing while in lockdown Continue reading at The Bookseller

[ The Bookseller | 2021-02-11 20:30:39 UTC ]
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Mastering the Art of the Lockdown Book Recommendation

My sister always goes to the same bookshop in Oxfordshire, where she lives. There she seeks out a young bookseller with a shock of black hair from within the stacks. He once recommended her a list of books, and she loved every single one; she’s been returning to him ever since. During lockdown,... Continue reading at Literrary Hub

[ Literrary Hub | 2021-02-08 09:49:32 UTC ]
More news stories like this | News stories tagged with: #black hair #bookseller #bookshop

What a $5.5 million Super Bowl ad can buy in digital media

For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-05 05:01:00 UTC ]
More news stories like this | News stories tagged with: #digital media

What a $5.5 million Super Bowl ad can buy in digital media

For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-05 05:01:00 UTC ]
More news stories like this | News stories tagged with: #digital media

Evaristo to mentor emerging writers of colour in Sky Arts project

Bernardine Evaristo is collaborating with the Royal Society of Literature to create a mentoring award scheme for emerging authors of colour as part of a £300,000 Sky Arts project. Continue reading at The Bookseller

[ The Bookseller | 2021-01-28 18:33:57 UTC ]
More news stories like this | News stories tagged with: #bernardine evaristo #royal society #emerging authors

‘Not just the Zoom happy hour’: Why publishers are adding benefits to lift employee peace of mind

Digital publishers have invested in providing employees with more virtual wellness services and career development programs in order to ease staffer stress levels. The post ‘Not just the Zoom happy hour’: Why publishers are adding benefits to lift employee peace of mind appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-01-22 05:01:00 UTC ]
More news stories like this | News stories tagged with: #mind appeared #digital publishers

An independent curator tries to make sense of contemporary art

In Tony Godfrey’s entertaining book, artists, curators, museums and the all-devouring art market elbow one another for space on every page. Continue reading at The Washington Post

[ The Washington Post | 2020-12-29 13:00:00 UTC ]
More news stories like this | News stories tagged with: #make sense #contemporary art

'I've never felt less festive': the art of writing Christmas novels, 365 days a year

Drinking sherry, bingeing Downton Abbey ... how authors keep up the spirit of the season, even when writing during heatwaves and a nightmarish ChristmasChristmas novels are not a new phenomenon. Charles Dickens sold out of his first print run of A Christmas Carol in days in December 1843, while... Continue reading at The Guardian

[ The Guardian | 2020-12-17 15:22:04 UTC ]
More news stories like this | News stories tagged with: #print run #allison busby #wonderful time #independent publisher

André Gregory’s ‘This Is Not My Memoir’ is a free-form monologue about his quest for meaning in life and art

The boundary-smashing theater director turns an exuberant flow of reminiscences into a relatively coherent roller-coaster of narrative. Continue reading at The Washington Post

[ The Washington Post | 2020-12-09 12:59:55 UTC ]
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BBC director of arts Claypole to step down

BBC director of arts Jonty Claypole is stepping down from his role and leaving the corporation in April 2021. Continue reading at The Bookseller

[ The Bookseller | 2020-12-07 18:10:33 UTC ]
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National TV Ad Sales Shrank 11% This Year, But Are Bouncing Back

In the U.S. and around the world, the third quarter of 2020 wasn't a pretty one for traditional advertising revenue. But digital media is looking up. According to Magna's latest quarterly advertising forecast, U.S. linear advertising revenues for 2020 (which include linear TV, linear radio,... Continue reading at AdWeek

[ AdWeek | 2020-12-07 02:00:00 UTC ]
More news stories like this | News stories tagged with: #bouncing back #digital media

Herbert steps down at Forward Arts Foundation

Forward Arts Foundation executive director Susannah Herbert has announced she is stepping down after eight years in the role. Continue reading at The Bookseller

[ The Bookseller | 2020-11-25 04:48:33 UTC ]
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Warhol Foundation Awards $675K to 22 Arts Writers

The Andy Warhol Foundation Arts Writers Grant has awarded $675,000 to 22 writers to support critical writing on contemporary art in the categories of books, articles, and short-form writing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-23 05:00:00 UTC ]
More news stories like this | News stories tagged with: #contemporary art

‘The Woman Who Stole Vermeer’ revisits the strange tale of a British heiress who became a notorious art thief

Anthony M. Amore’s book follows the early life of IRA sympathizer Bridget Rose Dugdale. Continue reading at The Washington Post

[ The Washington Post | 2020-11-20 17:05:08 UTC ]
More news stories like this | News stories tagged with: #early life

Jan Morris, artful travel writer who broke many boundaries, dies at 94

A writer of extraordinary range and productivity, she was also one of the world’s first well-known transgender public figures. Her book “Conundrum” was an international best seller. Continue reading at The Washington Post

[ The Washington Post | 2020-11-20 09:25:00 UTC ]
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NLT launches attainment gap scheme with Arts Council funding

The National Literacy Trust is to launch an initiative to address the attainment gap and support the wellbeing of children in 14 target areas across the UK, funded by Arts Council England. Continue reading at The Bookseller

[ The Bookseller | 2020-11-19 08:00:06 UTC ]
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