Yahoo Shutters Screen, Scales Back Original Series

Just four days into 2016, Yahoo is making good on a plans announced at the end of 2015. The struggling tech giant has shut down Yahoo Screen, a 5-year-old digital video platform that housed its original series, its first livestream of an NFL game, and old episodes of Saturday Night Live. The remaining video properties on Yahoo Screen will be moved to the company's digital magazines, so like-minded content will exist side by side. "At Yahoo, we're constantly reviewing and iterating on our products as we strive to create the best user experience," said a Yahoo rep. "With that in mind, video content from Yahoo as well as our partners has been transitioned from Yahoo Screen to our Digital Magazine properties so users can discover complementary content in one place." The shutdown of Yahoo Screen, first reported by Variety, comes after a year in which the tech giant attempted to break into original content with the revival of NBC sitcom Community, the NBA-themed series Sin City Saints, and sci-fi comedy Other Space (from Ghostbusters director Paul Feig). It's a blow to the tumultuous tenure of CEO Marissa Mayer, for whom original video had been a priority. Despite the three original series, as well as a licensing deal with Viacom for Comedy Central shows and the entire catalogue of Saturday Night Live, Yahoo simply couldn't compete with streaming giants Netflix, Amazon Prime and even Hulu. Yahoo's originals contributed to a $42 million write down for the company last year.... Continue reading at 'AdWeek'

[ AdWeek | 2016-01-05 00:00:00 UTC ]
News tagged with: #digital platforms #early december #digital video #newfront presentation #scott donaton

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