Yahoo follows News Corp, announces Livestand 'magazine' for tablets

By Tim Conneally, Betanews Yahoo on Thursday announced that it will soon debut a new magazine-style method of digital content delivery especially aimed at touchscreen mobile devices like tablets and smartphones called Livestand."Publishers and advertisers must expand their content to [phones and tablets] to stay in front of consumers," said Blake Irving, Executive Vice President and Chief Product officer at Yahoo. "We see an opportunity to provide publishers and advertisers with a pipeline for fresh and active content and to help them reach and engage their most valuable audiences."Irving says Livestand will debut in the first half of 2011, and it will make Yahoo's sports, news, and finanical content available, as well as Flickr, omg!, and the Yahoo! Contributor Network as iPad and Android tablet apps.While service and software providers are opting for HTML5 and rich web applications instead of releasing standalone mobile apps, it appears that media companies are sticking with apps. Yahoo is following companies such as Flipboard, Catalogs.com, and News Corp, who have released "magazines" for tablets."With Livestand, we're using ad formats that evoke the emotion of TV advertising with a highly-visual magazine-like experience. And they're combined with the effectiveness of an Internet ad that's data-rich, actionable, even location aware," Irving said on Thursday.For the last six years, Yahoo has unveiled dozens of different ways for users to access Yahoo content on mobile... Continue reading at 'Betanews'

[ Betanews | 2011-02-11 00:00:00 UTC ]
News tagged with: #mobile app #mobile presence #copyright betanews

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B&N to launch tablets, Waitrose, Sainsburys to sell Nook

Barnes & Noble has announced it is to launch two tablets simultaneously in the UK and the US... Continue reading at The Bookseller

[ The Bookseller | 2012-09-26 00:00:00 UTC ]
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Looking Behind the French Vanity Fair Announcement

Condé Nast's decision to start a French edition of Vanity Fair has some media executives questioning why the American publisher insisted on announcing the news now, amid a stubborn economic crisis. Continue reading at The New York Times

[ The New York Times | 2012-09-23 00:00:00 UTC ]
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World Book Day 2013 titles announced

Books by Francesca Simon, Anthony Horowitz, Shirley Hughes and Lauren Child will be included in... Continue reading at The Bookseller

[ The Bookseller | 2012-09-21 00:00:00 UTC ]
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Can ebook sellers survive the tablet war?

Kobo and Amazon have unveiled new tablets, but are they playing a game they can't win? Continue reading at Stuff

[ Stuff | 2012-09-19 00:00:00 UTC ]
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Magazine Publishers & The iPad: An Unrequited Love

Apple hasn’t promoted the tablet computer in MPA member magazines since summer 2011. Continue reading at Folio Magazine

[ Folio Magazine | 2012-09-19 00:00:00 UTC ]
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SF Chronicle Launches 49ers Digital Magazine

The San Francisco Chronicle launched its 49ers Insider digital magazine last week in advance of the team’s season-opener against the Green Bay Packers on Sunday. Continue reading at Folio Magazine

[ Folio Magazine | 2012-09-11 00:00:00 UTC ]
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Toys R Us to launch US kids’ tablet

Retailer Toys R Us is set to launch a tablet for children in the US, pre-uploaded with a number... Continue reading at The Bookseller

[ The Bookseller | 2012-09-11 00:00:00 UTC ]
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Android Tablet Market Share Shaky According To Google's Own Stats

The Android OS may dominate the smartphone market, but figures released by Google tell a different story on the tablet front. Stats from Google Play, Google's one-stop shop for apps, movies, books and music, show that, while normal-sized devices - ie phones - account for 86 per cent of... Continue reading at Fast Company

[ Fast Company | 2012-09-07 00:00:00 UTC ]
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Amazon announces new devices, including HD Kindle Fire

Amazon's new lineup of devices includes a Kindle Fire tablet with HD and other new features as well as a back-lit e-reader called the Kindle Paperwhite. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-09-07 00:00:00 UTC ]
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Flipboard Looks to Elevate Tablet Ads

After crossing the 20 million user threshold last week, On Friday, the social magazine Flipboard is looking to capture the imagination of brands by elevating tablet advertising. To that end, Flipboard has unveiled a new digital magazine-like ad treatment for Levi's, which blends elements of... Continue reading at AdWeek

[ AdWeek | 2012-09-07 00:00:00 UTC ]
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Kobo announces new October devices

Kobo has announced three new devices as it steps up the pressure to win market share from rival e... Continue reading at The Bookseller

[ The Bookseller | 2012-09-06 00:00:00 UTC ]
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Kobo, Canada's answer to Kindle, debuts latest Android tablet ahead of Amazon

Just hours ahead of Amazon's debut of a new Kindle tablet on Thursday, Kobo, the ebook company that can be thought of as "Canada's Kindle" debuted a new color Android tablet called the Kobo Arc. Kobo Arc is the company's second Android tablet, following up on the Kobo Vox which debuted around... Continue reading at Betanews

[ Betanews | 2012-09-06 00:00:00 UTC ]
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WebMD the Magazine Gets Redesign, Increases Distribution

Healthy living title WebMD the Magazine is reintroducing itself this September with a redesigned publication. Continue reading at Folio Magazine

[ Folio Magazine | 2012-09-05 00:00:00 UTC ]
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The Growth of a Regional Magazine Company: Open Sky Media

After the acquisition of San Antonio, Austin Monthly and Austin Monthly Home, Hadley Capital, a private equity firm specializing in acquisitions, leveraged buyouts, management buyouts, recapitalizations and add-on acquisitions, among other things, founded Open Sky Media in March 2011. Continue reading at Folio Magazine

[ Folio Magazine | 2012-09-04 00:00:00 UTC ]
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Bauer acquires ACP Magazines in £322m deal

Bauer Media Group, Europe's largest privately owned publishing group, has agreed to acquire ACP Magazines in a deal estimated at AUS $500m (£322 million). Continue reading at Media Week

[ Media Week | 2012-09-04 00:00:00 UTC ]
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Woman's Own refreshes magazine and launches standalone website

Woman's Own, IPC Connect's weekly women's title, is set to revamp its print edition and launch a standalone website. Continue reading at Media Week

[ Media Week | 2012-09-03 00:00:00 UTC ]
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FastStats: Publishing Industry Statistics, News and Trends

Smartphone Junkies Would you admit not being able to live without your smartphone? Over two-thirds of respondents to a recent survey by the Online Publisher's Association did just that. The survey, conducted online with 2,540... Continue reading at Publishing Executive

[ Publishing Executive | 2012-09-01 00:00:00 UTC ]
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Guardian First Book longlist announced

Small publisher Stinging Fly Press will compete against the major houses for the £10,000... Continue reading at The Bookseller

[ The Bookseller | 2012-08-31 00:00:00 UTC ]
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German Cabinet Backs Law That Could Allow News Publishers to Sue Google

The German cabinet gave its backing Wednesday to a draft law extending copyright protection to snippets of news articles republished by search engines, although... Continue reading at PC World

[ PC World | 2012-08-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news publishers #search engines


MPA Study: Social Media Enhances Magazine Consumption, Engagement for Millennials

  In a new study produced by the MPA, the Association of Magazine Media, and research firm GfK MRI, data reveals that Millennial magazine media readers aged 18 to 34 believe that technology has improved their experience of accessing various media—including magazines. Continue reading at Folio Magazine

[ Folio Magazine | 2012-08-27 00:00:00 UTC ]
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