By Tim Conneally, Betanews Yahoo on Thursday announced that it will soon debut a new magazine-style method of digital content delivery especially aimed at touchscreen mobile devices like tablets and smartphones called Livestand."Publishers and advertisers must expand their content to [phones and tablets] to stay in front of consumers," said Blake Irving, Executive Vice President and Chief Product officer at Yahoo. "We see an opportunity to provide publishers and advertisers with a pipeline for fresh and active content and to help them reach and engage their most valuable audiences."Irving says Livestand will debut in the first half of 2011, and it will make Yahoo's sports, news, and finanical content available, as well as Flickr, omg!, and the Yahoo! Contributor Network as iPad and Android tablet apps.While service and software providers are opting for HTML5 and rich web applications instead of releasing standalone mobile apps, it appears that media companies are sticking with apps. Yahoo is following companies such as Flipboard, Catalogs.com, and News Corp, who have released "magazines" for tablets."With Livestand, we're using ad formats that evoke the emotion of TV advertising with a highly-visual magazine-like experience. And they're combined with the effectiveness of an Internet ad that's data-rich, actionable, even location aware," Irving said on Thursday.For the last six years, Yahoo has unveiled dozens of different ways for users to access Yahoo content on mobile... Continue reading at 'Betanews'
[ Betanews | 2011-02-11 00:00:00 UTC ]
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NEW YORK - Today’s MPA Digital: Swipe event brought the consumer magazine industry together to focus on what’s next in tablet editions. Continue reading at Folio Magazine
[ Folio Magazine | 2012-03-21 00:00:00 UTC ]
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NEW YORK – Today’s MPA Digital: Swipe Conference closed with the National Magazine Awards for Digital Media 2012, presented by the American Society of Magazine Editors [ASME]. People managing editor and ASME president Larry Hackett and Lucy Danziger, editor-in-chief of SELF and ASME secretary,... Continue reading at Folio Magazine
[ Folio Magazine | 2012-03-21 00:00:00 UTC ]
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It's hard not to make a series of reductive comparisons between the Nook Tablet and the Kindle Fire. After all, it's the conflict between Barnes & Noble and Amazon that frames these two 7-inch tablet / e-reader hybrids. This one is $50 more expensive, but is technically more impressive: you... Continue reading at Engadget
[ Engadget | 2012-03-19 00:00:00 UTC ]
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After a week of media speculation that independent Canadian bookseller Nicholas Hoare would be... Continue reading at The Bookseller
[ The Bookseller | 2012-03-16 00:00:00 UTC ]
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Did you take umbrage with Barnes & Noble's efforts to hoard all your Nook Tablet storage for its own content? Well, the book seller has made good on its promise to reassign a portion of your 16GB hard drive, opening up 8GB for personal content and leaving 5.5GB for Nook Shop content. As we... Continue reading at Engadget
[ Engadget | 2012-03-14 00:00:00 UTC ]
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Not content with simply doling out free digital comics to fans who favor the tangible page, Marvel is now giving readers a new reason to reach for their tablets: augmented reality. Android and iOS devices will be able to look beyond the page using Marvel AR, an Aurasma-powered app slated to... Continue reading at Engadget
[ Engadget | 2012-03-12 00:00:00 UTC ]
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While not a blockbuster year for magazine media M&A, 2011 did have its share of big deals, as well as some that clearly signaled where publishers were placing their bets on future revenues. While Hearst’s purchase of the Hachette brands was the biggest strictly magazine deal of the year, it... Continue reading at Folio Magazine
[ Folio Magazine | 2012-03-08 00:00:00 UTC ]
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The parties in Germany's ruling coalition have proposed a new protective copyright law for news publishers to ensure they are compensated by "commercial traders" that use pieces of their copyrighted content online, according to an automat ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-03-07 00:00:00 UTC ]
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Some new research sheds light on how social media is currently being used to share news articles from traditional publishers. Newswhip has looked at the number of news stories during January 2012 that received more than 100 mentions on Twitter and Fa ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-03-07 00:00:00 UTC ]
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Fast Company is now available to read on your iPad.Starting with the March 2012 issue, Fast Company is offering a digital version of each month's print issue on the iTunes App Store and Newsstand. This is first and foremost a way to read the complete magazine on your iPad, but it also includes... Continue reading at Fast Company
[ Fast Company | 2012-03-07 00:00:00 UTC ]
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BuzzFeed, the meme-centric social news site known for its reserves of offbeat content and silly cat photos, is stockpiling journalists—serious ones. Last week, it announced the hire of award-winning Rolling Stone writer Michael Hastings, adding to an impressive roster of reporters that include... Continue reading at AdWeek
[ AdWeek | 2012-03-06 00:00:00 UTC ]
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Dark Horse Comics has penciled a contract with Barnes & Noble (it'll be sent off to be inked and colored next week*) to get the former's content onto the latter's Tablet and Color e-readers. Available in the Nook Comic store, you'll be able to pick up a mix of the publisher's licensed titles... Continue reading at Engadget
[ Engadget | 2012-03-05 00:00:00 UTC ]
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Reading a book on a tablet like the Kindle Fire is “like trying to cook when there are little children around,” David Myers said. Continue reading at The New York Times
[ The New York Times | 2012-03-05 00:00:00 UTC ]
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A sector in transition, magazines are experimenting with digital platforms and deeper reader engagement. Mike Fletcher speaks to the leading magazine publishers about what is happening, just weeks after the latest ABC figures were posted. Continue reading at Media Week
[ Media Week | 2012-02-29 00:00:00 UTC ]
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Daily-deal sites like Groupon have proved a challenge for restaurants that can't handle the influx of hundreds of customers redeeming deals all at once. Publishing companies, however, are built to scale their audience as needed. For the past two years, there's been a healthy amount of debate—and... Continue reading at Crains New York
[ Crains New York | 2012-02-28 00:00:00 UTC ]
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While Pinterest’s usefulness and staying power are still being debated, one thing has become clear: With its mostly female user base and emphasis on visuals, the online corkboard has become a traffic boon for women’s lifestyle magazines, even if the site doesn’t make it easy for brands to stand... Continue reading at AdWeek
[ AdWeek | 2012-02-28 00:00:00 UTC ]
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Among the many goodies Nokia unveiled in its presser at MWC 2012 is a new hub for consuming your favorite written content. Called Nokia Reading, it brings your news feeds, ebooks, and audio books together in a unified, digital magazine-like format that can be accessed on- or offline. The app... Continue reading at Engadget
[ Engadget | 2012-02-27 00:00:00 UTC ]
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Retailers have welcomed the "huge news" J K Rowling is to publish her first novel for... Continue reading at The Bookseller
[ The Bookseller | 2012-02-24 00:00:00 UTC ]
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Retailers have welcomed the "huge news" J K Rowling is to publish her first novel for... Continue reading at The Bookseller
[ The Bookseller | 2012-02-24 00:00:00 UTC ]
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Many news publishers focus their mobile strategies on platform-specific apps—but the mobile web may actually be more important, since a mobile website is easier to discover, link to, and share from a mobile device. Damon Kiesow, senior prod ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-02-22 00:00:00 UTC ]
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