It's a tough time to be an old-school business publisher, with upstarts like Quartz and even Yahoo Finance muscling in. To combat this, WSJ has launched a new consumer-focused ad campaign featuring will.i.am and Tory Burch that shows how these busy people make time to read the Journal. This, just weeks after Bloomberg underwent a face-lift of its own, along with a new campaign that focused on cool entrepreneurs and the new faces of business, rather than Wall Street finance dudes. The post WSJ vs. Bloomberg: A tale of two marketing campaigns appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-02-24 00:00:00 UTC ]
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The top 10 publishers in the world had their lowest combined market share last year in the Livres... Continue reading at The Bookseller
[ The Bookseller | 2012-06-22 00:00:00 UTC ]
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Headline is aiming to draw in younger male readers with a new look and website for historical... Continue reading at The Bookseller
[ The Bookseller | 2012-06-21 00:00:00 UTC ]
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Next Thursday will see the largest gathering of book marketing professionals this year as 170... Continue reading at The Bookseller
[ The Bookseller | 2012-06-13 00:00:00 UTC ]
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Gollancz has acquired the first YA series from New York Times-bestselling author Brandon... Continue reading at The Bookseller
[ The Bookseller | 2012-06-13 00:00:00 UTC ]
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#fairy tales
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Waterstones has today (12th June) launched a buy-one-get-one-half-price (BOGOHF) Summer Reading... Continue reading at The Bookseller
[ The Bookseller | 2012-06-12 00:00:00 UTC ]
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The Friends of the Kensal Rise Library has written to All Souls College to ask it to consider... Continue reading at The Bookseller
[ The Bookseller | 2012-06-11 00:00:00 UTC ]
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#souls college
A look into two of New Zealand's darker tales have made the shortlist for this year's New Zealand Post Book Awards. Continue reading at Stuff
[ Stuff | 2012-06-06 00:00:00 UTC ]
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British journalist Richard Lloyd Parry skillfully goes beyond the headlines in the 2000 disappearance of fellow Brit Lucie Blackman in Tokyo. It is a dark, unforgettable ride.People Who Eat Darkness Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-06-03 00:00:00 UTC ]
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#book review
Hot on the heels of Cornerstone’s Fifty Shades of Grey, Penguin’s Michael Joseph has... Continue reading at The Bookseller
[ The Bookseller | 2012-06-01 00:00:00 UTC ]
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The Friday Project has signed UK rights to Paramedico: Around the World by Ambulance by Benjamin... Continue reading at The Bookseller
[ The Bookseller | 2012-05-25 00:00:00 UTC ]
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After a year of interviews and discussions, DeAgostini began a product test last year, and the company was encouraged enough by the results to launch a major presence in the U.S. beginning with a debut at BookExpo America (booth 2840) and building to a rollout of a full line next year. The... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-05-18 00:00:00 UTC ]
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Manchester-based independent Comma Press has sold short story collection The Corpse Exhibition by... Continue reading at The Bookseller
[ The Bookseller | 2012-05-17 00:00:00 UTC ]
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Library campaigners in Kensal Rise have barricaded the doors to prevent council staff from... Continue reading at The Bookseller
[ The Bookseller | 2012-05-16 00:00:00 UTC ]
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Booksellers including Foyles, Newham Books, Pages of Hackney and The Book Box will be among those... Continue reading at The Bookseller
[ The Bookseller | 2012-05-10 00:00:00 UTC ]
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It would be a big surprise if one of the major publishers were to follow Stylist magazine and launch a mainstream free women's title, according to Lisa Smosarski, editor of Stylist, who believes such a move would be a "big step". Continue reading at Media Week
[ Media Week | 2012-05-09 00:00:00 UTC ]
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Sainsbury's has reported a 6.8% rise in total sales in its preliminary results for the year... Continue reading at The Bookseller
[ The Bookseller | 2012-05-09 00:00:00 UTC ]
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A campaign for The Power of Three by H L Dennis, the first book in the Secret Breakers series... Continue reading at The Bookseller
[ The Bookseller | 2012-05-04 00:00:00 UTC ]
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To those of you who will be attending the BEA in June, know that you will be standing on hallowed ground. Not because of the rich mineral content of the soil, or because of the area’s dollar value per square foot. No, you are trodding the path of ghostly royalty for one simple reason: right... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-04-27 00:00:00 UTC ]
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Cosmopolitan for Latinas will arrive on newsstands May 1, Hearst Magazines announced Wednesday, and it promises to show why the publisher has launched another print title at a time when many magazines are struggling to grow. The debut issue of the women's lifestyle spinoff will carry 52 pages of... Continue reading at Crains New York
[ Crains New York | 2012-04-26 00:00:00 UTC ]
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The former publisher of the Wall Street Journal has defended Apple's Ebook Strategy saying it is not only good for Apple, but good for consumers and publishers as well. Continue reading at PC World
[ PC World | 2012-04-25 00:00:00 UTC ]
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