WPP touts its journalism cred in battle for branded content

Group SJR has hired Pulitzer Prize winners and is stepping up its international expansion to compete with publishers' native ad studios for marketing spend. The post WPP touts its journalism cred in battle for branded content appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2014-09-09 00:00:00 UTC ]
News tagged with: #branded content #international expansion #marketing spend

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Belgian Media Planning Shared Digital Content Passport

Fresh from apparently wrangling online content fees from Google last month, Belgian newspaper websites will, in 2013, launch an industry-wide platform to take back their readers. Major Flemish- and French-language newspaper publishers, magazine publ ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-01-02 00:00:00 UTC ]
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Amazon-Owned Audible Will Sponsor Much of the Guardian's Book Content

Newspapers’ books coverage is even less profitable than newspapers overall, and many book review sections are shrinking or disappearing completely. In an attempt to subsidize such coverage, the Guardian has partnered with the Amazon-owned d ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon-owned audible #books coverage #book content


Curating New Audiences Through Content Syndication

Developing a content syndication partnership with a larger brand can have long-term benefits that extend beyond the day, week or month your publication’s copy is housed on another site. Introducing readers to your brand via an already trusted source can help create and reach new readers that... Continue reading at Folio Magazine

[ Folio Magazine | 2012-12-18 00:00:00 UTC ]
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Amazon wins EU ebook pricing battle with Apple and major book publishers

The European Union has accepted an offer from Apple and four major publishers to reduce pricing restrictions on content offered at Amazon and other book-sellers. After being caught out by the EU, we heard that the offer was likely to be adopted last month, and the commission has now confirmed... Continue reading at Engadget

[ Engadget | 2012-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #european union #major publishers #most-favored nation #lagardere sca #hachette livre #striking deals #favored nation


Bonnier to Make Magazine Content Available Via Smart TV Apps

Partnership with Flingo ports video content to more than 15 million devices. With the rise of internet-connected televisions, the big screen is becoming another place for publishers to get their content in front of viewers. One recent example of this is a partnership between Bonnier and smart TV... Continue reading at Folio Magazine

[ Folio Magazine | 2012-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big screen


Amazon and Google shower content love on Brazil

Through the magic of pure coincidence (or not), Amazon and Google have spontaneously started offering ebooks in the land of Brazil. In addition, Amazon has also introduced its Kindle e-reader to the region (available over "the next few weeks") for the equivalent of $145. The Next Web notes that... Continue reading at Engadget

[ Engadget | 2012-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kindle e-reader #mountain view #source links #android policesource


Bloomberg's Licencing Chief on How to Sell Your Content to Other Publishers and Partners

If you've got content you think other publishers want to buy, what do you need to do to to make it an attractive proposition?   A good example of a successful licencing operations is Bloomberg, which provides content to more than 600 publish ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-11-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #attractive proposition


Barnes & Noble reports Q2 2013 earnings: digital content sales up 38%, Nook unit rakes $160 million

Barnes & Noble's Nook unit didn't have its greatest quarter. The $160 million in revenue the new Microsoft-backed spin off raked in was slightly better than last year's $152 million, but still a significant drop from $220 million. In a sign of the growing ubiquity of e-readers however,... Continue reading at Engadget

[ Engadget | 2012-11-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #losing money #bottom line #time period #black friday #cyber monday


How Any Brand Can Become a Publisher

If an advertiser wants to jump on this whole "brands as publishers" trend, they would seem to have two choices. They can hire editors and writers and start producing lots of their own content, like GE. Or they can have junior staffers or interns spend half the day trolling the Web to find... Continue reading at AdWeek

[ AdWeek | 2012-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #luxury hotel #human touch #financial services


Kitchen Battles

New York Times writers Julia Moskin and Kim Severson duke it out in their cookbook, "Cook Fight." Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-11-19 00:00:00 UTC ]
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American City Business Journals Acquires Streetwise Media

CHARLOTTE, N.C., Nov. 16, 2012 (GLOBE NEWSWIRE) -- American City Business Journals, the nation's largest print and online publisher of local business news, has acquired Streetwise Media, a Boston-based digital media company that uses a community ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-11-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online publisher


Sainsbury's grows own brand book sales by 33%

Sainsbury’s has grown pre-tax profit by 2.5% in its half-year results as the retailer said... Continue reading at The Bookseller

[ The Bookseller | 2012-11-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #half-year results


Assets That Earn: Revenue-Generating Content

It’s been a year since Steve Jobs passed away, and yet it’s still easy to be reminded of his legacy in the publishing industry. It’s omnipresent in the equipment used to create content, especially the operating system th ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing industry #create content #operating system


Wall Street Journal Launches Global Video Platform

As more readers turn to social media and mobile for their news, video is emerging as the latest tool for print journalists. The Wall Street Journal recently launched WSJ WorldStream (wsj.com/worldstream), a global publishing platform for short-form v ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #readers turn


Tablet editions 'reinvigorating' print magazine brands, PPA claims

Tablet editions of magazines are complementing rather than cannibalising print editions, according to research conducted by magazine trade body PPA. Continue reading at Media Week

[ Media Week | 2012-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tablet editions #research conducted


Windows 8 Offers Publishers a New App Platform to Deliver Content

Today, Microsoft launched its newest PC and tablet operating system–Windows 8. The latest installment of Windows will feature app-based capabilities, and offer users the ability to purchase and download apps from the Windows Store. To coincide with the launch, Condé Nast, Bonnier and Northern... Continue reading at Folio Magazine

[ Folio Magazine | 2012-10-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #deliver content #latest installment #northern shell #operating system


Connections, Chance, and Content Deck the Halls

Last year, students in the master’s program in Publishing: Digital and Print Media, at NYU’s School of Continuing and Professional Studies, were volunteers at the Abu Dhabi International Book Fair—and shared their thoughts with Publishers Weekly. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-10-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print media


European Commission : 10 Facts About Media and Content Industries

10 facts about media and content industries 1. Digitization has increased book sales. Expenditure on electronic books almost doubled each year in 2006-2010 but still amounts to only 3% of global book sales. Forecasts however predict that reve ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #european commission #electronic books


Hearst Pulls Content From Multiple Titles for Holiday eBook

Hearst Magazines has announced the release of a new ebook aimed at the holiday chef. Continue reading at Folio Magazine

[ Folio Magazine | 2012-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #multiple titles #hearst magazines


iBookstore lines its shelves with paid content in New Zealand, 17 Latin American countries

iDevice owners in New Zealand and 17 Latin American countries are no longer restricted to a diet composed of free content when it comes to their respective iBookstores. A quick search of the storefronts will reveal virtual shelves stocked with paid-content that haven't yet found their way to the... Continue reading at Engadget

[ Engadget | 2012-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #free content #quick search #costa rica #dominican republic #el salvador #price tags