WPP is hooking up with IHeartMedia on a new partnership aimed at luring more audio business from marketers. The venture, called “Project Listen,” will offer creative consulting and media planning covering multiple platforms, including broadcast radio, digital streaming, podcasts, smart speakers and live events. The two companies, which plan to announce the initiative today at Cannes, want to capitalize on the rising interest in audio advertising. The medium is enjoying a renaissance thanks to the surging popularity of podcasts and digital streaming. “Project Listen is about tapping into the scale of audio and moving from the traditionally transactional radio business to the future of audio advertising where insights and ideas lead the way to growth for brands,” iHeartMedia CEO Bob Pittman said in a statement. Consumers are listening to audio content for an average of 17 hours a week, according to new research from iHeartMedia. Ad spending in the U.S. on podcasts jumped 53 percent last year to $479 million, with podcast revenue projected to grow to $1 billion by 2021, according to a new report from the Interactive Advertising Bureau and consultancy PwC. The most interest is coming from direct-to-consumer retailers, followed by financial services, according to the report. It notes that host-read ads remain the most popular format, accounting for nearly two-thirds of ad spend.The rising spending has created a new battlefield for audio ad and consulting dollars. The... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-17 10:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Fri, 24/06/2011 - 11:14 Former Borders c.e.o. David Roche is working on a project to enhance reading as he launches his own business. Roche said David Roche Enterprises has been set up to "help exploit the links between the creative, media and... Continue reading at The Bookseller
[ The Bookseller | 2011-06-24 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Thu, 23/06/2011 - 06:53 Andrew Steed, senior buyer at travel bookseller Stanfords, is leaving the business to join Marco Polo Travel Publishing as its London sales manager. He joins the publisher in July after 17 years at Stanfords. Marco Polo is the... Continue reading at The Bookseller
[ The Bookseller | 2011-06-23 00:00:00 UTC ]
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Sony partners with Harry Potter author J.K. Rowling to fashion an interactive online site with games and exclusive audio and ebooks. Continue reading at PC World
[ PC World | 2011-06-23 00:00:00 UTC ]
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Richard Gingras, who acted as CEO of the Salon Media Group for the past two years, is leaving the company to join search giant Google as global head of news products. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-23 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Thu, 23/06/2011 - 06:25 Book wholesaler and consultant service Bookspeed has appointed Gary Weston as its new m.d with immediate effect. Co-owner Kingsley Dawson has moved on to become chairman of the company, which is in its 25th year. Weston has... Continue reading at The Bookseller
[ The Bookseller | 2011-06-22 00:00:00 UTC ]
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CondeNet UK, the digital business of magazine publisher Condé Nast UK, edged closer to profitability in 2010, reducing its losses to £180,528, according to its latest financial results. Continue reading at Media Week
[ Media Week | 2011-06-14 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Tue, 14/06/2011 - 08:34 Headline non-fiction publisher Carly Cook is to join Simon & Schuster as deputy editorial director of non-fiction, reporting to editorial director Mike Jones. read more Continue reading at The Bookseller
[ The Bookseller | 2011-06-14 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Fri, 10/06/2011 - 15:01 Tif Loehnis, the founder of Janklow and Nesbits UK office, is joining Canongate in September as a senior editor. Canongate publishing director Nick Davies said: "She has great taste in books, a genuine and straightforward... Continue reading at The Bookseller
[ The Bookseller | 2011-06-10 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Thu, 09/06/2011 - 09:55 Faber is the latest publisher to announce it has joined Apple's iBookstore in the UK, France and Germany. Both Faber and Faber Factory titles are included. C.e.o. and publisher Stephen Page said: "We're delighted to be... Continue reading at The Bookseller
[ The Bookseller | 2011-06-09 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Mon, 06/06/2011 - 14:49 Lee Child and Suzanne Collins are the latest authors to sell more than a million Kindle books. The pair join Stieg Larsson, James Patterson, Nora Roberts and Charlaine Harris. Child, who has written 16 Jack Reacher thrillers... Continue reading at The Bookseller
[ The Bookseller | 2011-06-06 00:00:00 UTC ]
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Written By: Gayle Feldman Publication Date: Fri, 03/06/2011 - 08:50 Like much of our world, BEA has shrunk but also expanded. read more Continue reading at The Bookseller
[ The Bookseller | 2011-06-03 00:00:00 UTC ]
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This years BookExpo America, an annual publishing business trade show, is full of talk of e-reading and other shifts in the industry. Continue reading at The New York Times
[ The New York Times | 2011-05-26 00:00:00 UTC ]
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Andy Sareyan, chief brand officer and executive vice president of consumer brands with Meredith Corp., has left the company. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-24 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Fri, 20/05/2011 - 08:33 Century and Arrow publisher Kate Elton is joining HarperCollins to run its fiction team with publisher Lynne Drew choosing to relinquish management responsibilities and concentrating on her authors. Elton will join in August,... Continue reading at The Bookseller
[ The Bookseller | 2011-05-20 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Wed, 18/05/2011 - 09:33 Dominic Myers has called on the book industry to collaborate in creating more nation-wide events like World Book Night in order to enhance the dialogue around books. The Waterstone's m.d told the Book Industry Conference forum... Continue reading at The Bookseller
[ The Bookseller | 2011-05-18 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Tue, 17/05/2011 - 08:29 There are opportunities for genuine growth and a renewed vitality in bricks and mortar bookselling if the business model is reinvented, Oren Teicher, c.e.o. of the American Booksellers Association (ABA), told the Book... Continue reading at The Bookseller
[ The Bookseller | 2011-05-17 00:00:00 UTC ]
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The Audio Publishers Association is set to kick off its 14th annual June Is Audiobook Month campaign, designed to celebrate the industry and bring greater awareness of audiobooks. As formats and consumer habits have changed over the past 10 yearssometimes dramaticallyaudio publishers have kept... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-05-16 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Tue, 10/05/2011 - 14:19 Blackwell has today (10th May) axed 19 head office jobs from its library supply team. The staff, who are all based at the Blackwell headquarters in Oxfordshire, were told today they will be made redundant as of 1st July. read... Continue reading at The Bookseller
[ The Bookseller | 2011-05-10 00:00:00 UTC ]
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Publication Date: Tue, 10/05/2011 - 15:47 Becca Spry has joined Anova Books as Pavilion senior commissioning editor. Spry was previously publishing director at Octopus imprint Mitchell Beazley, where she commissioned titles including Caribbean Food Made Easy by Levi Roots, What to Eat Now by... Continue reading at The Bookseller
[ The Bookseller | 2011-05-10 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Thu, 05/05/2011 - 15:55 Publisher Jeremy Robson has left Quarto and is to set up a new imprint at Biteback. Robson, who founded Robson Books in 1974, has been running his own imprint J R Books at the Quarto Group for the past five years. In his new... Continue reading at The Bookseller
[ The Bookseller | 2011-05-05 00:00:00 UTC ]
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