Since Time Inc. became an indepedent publicly traded company last June, executives at the nation's large magazine publisher have tried to convince Wall Street investors that it's quickly transforming into a digital-first media company. It's certainly made strides, introducing video series, increasing traffic to sites like Time and People and, just this week, acquiring sports blogging network FanSided.But the company remains heavily reliant on print. During the first quarter of 2015, print comprised roughly 80% of the company's advertising sales, which is responsible for well more than half its overall revenue.Now, to wring more money from digital, Time Inc. has implemented a paywall for Entertainment Weekly's website, the first in what will be a series of paywalls across the company's various sites. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-05-29 00:00:00 UTC ]
A Tribune Publishing investor sued the media company's directors and Chairman Michael Ferro for spurning an $864 million buyout offer from Gannett and seeking a cash infusion from a billionaire health-care entrepreneur.Tribune's board members are seeking to unfairly entrench themselves by taking... Continue reading at Advertising Age
[ Advertising Age | 2016-06-03 00:00:00 UTC ]
More news stories like this
Ever since Vice decided to get into the cable TV game, the self-assured digital news and lifestyle publisher has been under the microscope. That came blaringly to the fore last month when Variety reported that Vice's web traffic plunged in February. But after free-falling 17.4 percent, from... Continue reading at AdWeek
[ AdWeek | 2016-04-15 00:00:00 UTC ]
More news stories like this
The media company behind Cook's Illustrated and Cook's Country is creating a new vertical all about the science of cooking. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-25 00:00:00 UTC ]
More news stories like this
Time Inc. is the latest old-media giant to add new-media has-been MySpace to its portfolio. The New York publishing company of Sports Illustrated, People, InStyle and Entertainment Weekly has acquired Viant Technology Inc., an Irvine, California, ad-tech company that owns MySpace. Time (NYSE:... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2016-02-12 00:00:00 UTC ]
More news stories like this
Hungry for wands, stuffy spell books and elaborate magical alleys with complicated villain back stories? Never fear, the Harry Potter universe has returned with the new prequel film "Fantastic Beasts." Entertainment Weekly has debuted a collection of stills for the "Harry Potter" prequel,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-11-05 00:00:00 UTC ]
More news stories like this
Orion has acquired a new series of cookbooks from one of the UK’s leading food magazines. Jillian Young, non-fiction editor at Orion Books, has bought world rights from Immediate Media Company for Olive: 100 of the Best, a new series of cookbooks written in association with Olive... Continue reading at The Bookseller
[ The Bookseller | 2015-10-02 00:00:00 UTC ]
More news stories like this
The comedy star’s essay collection is expected to explore her childhood, career, family and feminism, according to industry sourcesComedian Amy Schumer has reportedly been paid an advance of $8m-$10m (£5m-£7m) for a book of essays.According to Entertainment Weekly, an auction for the Trainwreck... Continue reading at The Guardian
[ The Guardian | 2015-09-23 00:00:00 UTC ]
More news stories like this
There’s a huge problem at the moment in journalism and the publishing industry, which is that no journalism or media company has figured out how to actually fund their content in this new age of the Internet. The big reason is that newspape ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-09-23 00:00:00 UTC ]
More news stories like this
Those lingering few who think mobile's not a big deal need only look to a new study from the Association of Magazine Media, which found 26 percent of magazines' total readership comes from smartphones and tablets. The MPA's monthly Magazine Media 360° report dissected publishers' online traffic... Continue reading at AdWeek
[ AdWeek | 2015-08-26 00:00:00 UTC ]
More news stories like this
Since Time Inc. became an indepedent publicly traded company last June, executives at the nation's large magazine publisher have tried to convince Wall Street investors that it's quickly transforming into a digital-first media company. It's certainly made strides, introducing video series,... Continue reading at Advertising Age
[ Advertising Age | 2015-05-29 00:00:00 UTC ]
More news stories like this
Gannett, the media company that is spinning off its publishing business, said Tuesday it'll run its broadcasting and digital units under the new corporate name TEGNA. Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-04-21 00:00:00 UTC ]
More news stories like this
There's always been a loyal base of listeners who download podcasts weekly, but thanks to the popularity of shows like Serial, more people are paying attention to the digital format. And the digital media company The Slate Group is betting demand will only continue to increase. In late... Continue reading at AdWeek
[ AdWeek | 2015-03-10 00:00:00 UTC ]
More news stories like this
The sky-high valuations of digital publishers such as BuzzFeed and Vox are fuelled by the idea that the media company of the future also has to be a tech company. Almost every new digital media business from Mashable to Pierre Omidyar's First Loo ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-12-09 00:00:00 UTC ]
More news stories like this
Time Inc., the nation's largest magazine publisher, is reorganizing its executive suite.Executive VP Evelyn Webster, who oversees the company's lifestyle titles including InStyle, will assume responsibility of Time Inc.'s entire U.S. portfolio, excluding People and Entertainment Weekly,... Continue reading at Advertising Age
[ Advertising Age | 2014-12-03 00:00:00 UTC ]
More news stories like this
Time Inc., the nation's the largest magazine publisher, is losing one of its top business-side execs to The Washington Post. The executive, Jed Hartman, who is group publisher of news and business at Time Inc., is joining the Post as its chief revenue officer.The departure costs Time Inc. an... Continue reading at Advertising Age
[ Advertising Age | 2014-12-02 00:00:00 UTC ]
More news stories like this
The popular Canadian radio host, and planned host of this year's Giller awards, has filed a lawsuit against the media company over wrongful termination. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-26 00:00:00 UTC ]
More news stories like this
Martha Stewart is getting out of the business of magazines -- mostly.Her company, Martha Stewart Living Omnimedia, has struck a 10-year licensing agreement with Meredith Corp., owner of Better Homes and Gardens and Every Day With Rachael Ray, to handle the advertising sales, marketing,... Continue reading at Advertising Age
[ Advertising Age | 2014-10-16 00:00:00 UTC ]
More news stories like this
If there's ever a case for the viral success of native video content, it's the partnership between Buzzfeed and Purina. The millennial-targeted publisher and the pet brand have worked together on several popular campaigns, including the Sad Cat Diary (17.4 million views), A Cat's Guide To... Continue reading at AdWeek
[ AdWeek | 2014-10-08 00:00:00 UTC ]
More news stories like this
At the Digiday Publishing Summit, Trevor Fellows, the Journal's global head of advertising sales, outlined five key elements to making that process less "painful." The post The Wall Street Journal’s guide to making great native ads appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-09-19 00:00:00 UTC ]
More news stories like this