World Book Day sales soar year on year as campaign report assesses engagement

Sales of World Book Day (WBD) titles soared by more than 50% in comparison to last year, with 469,274 copies in total shifted in the week of the event, sales figures have shown. Continue reading at 'The Bookseller'

[ The Bookseller | 2017-07-17 00:00:00 UTC ]
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Other Publishing stories related to: 'World Book Day sales soar year on year as campaign report assesses engagement'

Where is the Book Equivalent of the Harlem Shake?

It goes without saying that many book trailers and promotions are creative, but none have become truly viral. Where is the book world's viral video hit? Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book trailers #book world

UIT Cambridge buys Devon's Green Books

UIT Cambridge has bought Devon-based publisher Green Books for an undisclosed sum. Green Books... Continue reading at The Bookseller

[ The Bookseller | 2013-03-08 00:00:00 UTC ]
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How Bookshop Windows Can Support Digital Promotion Campaigns

Dressing bookshop windows is a dying art, but if done with a sense of theatre, it can be a stepping stone to a digital campaign – one that the public unknowingly runs for you. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bookshop windows #stepping stone #digital campaign

Time Warner spinning off Time Inc. magazine biz this year

Time Warner Inc. will spin off its magazine business later this year, turning the nine-decade-old publisher of Time, People and Sports Illustrated into a separate publicly held company.The board authorized management to proceed with the plan after a review of options, the New York-based media... Continue reading at Crains New York

[ Crains New York | 2013-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine publishing #controlling stake #advertising executive

Teenagers' book choices 'too easy'

Teenagers are selecting "easier reads" in their book choices, rather than more challenging classics, according to a survey published for World Book Day. Continue reading at BBC News

[ BBC News | 2013-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #survey published

Sixty Years of Sterling Wisdom from the “Lord of Publishing”

Legendary literary agent Sterling Lord shares wisdom from his 60 years in publishing and reflects the current business, which he says is more like selling appliances than art. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-03-07 00:00:00 UTC ]
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Bloody Sunday books win Christopher Ewart-Biggs Memorial Prize

Two books about the events of Bloody Sunday have been made joint winners of the Christopher Ewart... Continue reading at The Bookseller

[ The Bookseller | 2013-03-04 00:00:00 UTC ]
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Houghton Mifflin Pulls Another Jonah Lehrer Book From Stores

Following the scandal over Jonah Lehrer's book "Imagine" last year, Houghton Mifflin has pulled his earlier bestseller "How We Decided" from stores, citing “significant problems" with the book. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-03-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jonah lehrer #houghton mifflin

National Book Critics Circle Awards go to 'Billy Lynn,' 'Far From the Tree'

The National Book Critics Circle honored works such as 'Far From the Tree' by Andrew Solomon and 'The Passage of Power: The Years of Lyndon Johnson' by Robert Caro during their 2012 awards ceremony. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #billy lynn #andrew solomon #robert caro

Integrating Social Marketing Into Brand Campaigns

Social marketing isn’t close to peaking yet, but it’s already a part of almost every conversation between brands and marketers. Close to 90 percent of advertisers are using some form of it, according to a recent Nielsen study. Continue reading at Folio Magazine

[ Folio Magazine | 2013-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brand campaigns

Poor Nook Sales Sink Barnes & Noble's Revenues

The ebook is still central to B&N's strategy, but it's not selling. Barnes & Noble revealed disappointing third quarter finances this morning, including a serious decline in revenues from its Nook digital e-readers. Overall revenues were $2.2 billion, down 8.8% year on year, and its... Continue reading at Fast Company

[ Fast Company | 2013-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #8% year #device sales #$55 million #company remains #reduce costs #company revealed

Google Play Books comes to India with an updated Android app in tow

Google Play Books has been on a slow world tour that hasn't given Asia much love. Google is addressing that regional deficit in grand fashion today by launching its digital bookshop in India. The collection includes the expected blend of local and international titles, although the Books... Continue reading at Engadget

[ Engadget | 2013-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #international titles #content strategy #source link

Nudging UK Book Discovery Toward the Mainstream

By focusing on movie tie-ins and visual curation, UK app developers of The Nudge List hope to attract book buyers not accustomed to using traditional book sites. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #movie tie-ins

Children's author Patricia MacLachlan honors Newtown residents with new book

MacLachlan, author of 'Sarah, Plain and Tall,' said she was inspired to write a picture book after talking with her friend, an illustrator who lives in Newtown. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #picture book

Human Events to Shutter Newspaper After 70 Years

Human Events, the venerable Washington-based conservative newspaper, will cease publishing its weekly print edition after nearly 70 years but will continue to operate its popular websites, the publisher announced Wednesday. Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #popular websites #publisher announced

Tribune Co. hires investment bankers to explore sale of newspaper unit

Tribune Co. has hired investment bankers to advise the media company on the sale of its newspaper publishing unit, according to a source familiar with the matter. Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #explore sale #newspaper unit #media company #source familiar

Infographic: A Five-Year Look at Magazine Editorial Salaries

Every year FOLIO: conducts a nationwide survey with mid and executive-level editors. The survey maps out salary ranges across a number of demographics including gender, age, location, company size, education and more. The infographic below provides an interactive breakdown on several key trends... Continue reading at Folio Magazine

[ Folio Magazine | 2013-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #company size #key trends

Top German Booksellers + Bertelsmann + Telekom = Mega E-book Project

This Friday, booksellers Thalia, Weltbild, Hugendubel, as well as Bertelsmann and Deutsche Telekom, promise to announce a "really big new project in ebooks and e-reading." Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #deutsche telekom