During the past year, native advertising has gone from being the girl traditional publishers wanted to date but worried would hurt their reputation, to the trophy wife whom they always want by their... To view the full story, click the title link. Continue reading at 'Crains New York'
[ Crains New York | 2015-05-05 00:00:00 UTC ]
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#native advertising
YouTube recently took dramatic action against anyone visiting its site with an ad blocker running — after a few pieces of content, it'll simply stop serving you videos. If you want to get past the wall, that ad blocker will (probably) need to be turned off; and if you want an ad-free experience,... Continue reading at Engadget
[ Engadget | 2023-12-01 14:00:31 UTC ]
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New books by women from religion publishers blend the personal with professional expertise. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-17 05:00:00 UTC ]
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The 'Persepolis' author insists that she's done with comics—and she is, mostly. But she's also the editor of a forthcoming anthology of graphic nonfiction, 'Woman, Life, Freedom,' on "the unprecedented and inspiring revolution happening in Iran today." Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-14 05:00:00 UTC ]
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KFC's "Crispy" creative platform, which celebrates the brand's origins, won Kantar's Most Effective TV campaign of 2022. Now the fast-food brand and its French agency, Havas Paris, brings that saga to a close with an ad inspired by science fiction classics Blade Runner and The Fifth Element.... Continue reading at AdWeek
[ AdWeek | 2023-11-07 07:00:00 UTC ]
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A crop of new nonfiction books, all out this coming week, explore the lives and legacies of trailblazing women around the world, from artists and activists to novelists and scientists. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-27 04:00:00 UTC ]
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Authors address fertility, menstruation, and menopause; acknowledge expansive gender and sexual identities; and appeal to readers who want to be educated about the workings of their own bodies. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-20 04:00:00 UTC ]
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In 1999, more than a dozen news publishers including The New York Times publicly pledged to ban cigarette advertisements. The move was part of a broader effort to curb the influence of an industry whose products were then--and remain now--the leading cause of preventable death in the United... Continue reading at AdWeek
[ AdWeek | 2023-10-19 06:00:00 UTC ]
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Lena Andrews, author of 'Valiant Women,' pays homage to the oft-forgotten women on the WWII frontlines with this selection of brilliant histories. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-04 04:00:00 UTC ]
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#pays homage
Since 2017, 130-year-old Canadian publisher La Presse has been digital only, a shift that's led to a focus on growing online audiences. The publisher has grown from 4 million monthly unique visitors in 2019 to over 4.6 million as of July 2023, according to data by Comscore, which only has data... Continue reading at AdWeek
[ AdWeek | 2023-09-29 06:00:00 UTC ]
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Book bans are on the rise nationally, with nearly half those prohibitions happening in Florida school districts. Continue reading at HuffPost
[ HuffPost | 2023-09-26 19:43:13 UTC ]
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Apartment Therapy's president Riva Syrop took the stage at the Digiday Publishing Summit to discuss the convergence of commerce and sponsorship revenue within its Small/Cool event. Continue reading at Digiday
[ Digiday | 2023-09-22 04:01:00 UTC ]
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The Pacific Northwest Booksellers Association devoted its Fall Tradeshow’s second day to the exhibition hall, a membership meeting, and events to celebrate 40 authors and their new books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-21 04:00:00 UTC ]
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Retailer announces new rules for its Kindle Direct Publishing forum after complaints about AI-produced works being sold under human writers’ namesAmazon has introduced new rules and guidance for Kindle books generated by artificial intelligence tools, including the requirement that authors... Continue reading at The Guardian
[ The Guardian | 2023-09-11 17:08:53 UTC ]
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Following a contentious meeting last week, Nielsen won't change panel currency used to write deals but will make Amazon first-party data part of offering. Continue reading at Advertising Age
[ Advertising Age | 2023-09-07 20:12:10 UTC ]
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In the 1950s, a group of women known as the Folly Cove Designers made prints that still capture the imagination today. A simple Yankee swap in 1938 between neighbors in the quaint neighborhood of Folly Cove, in Gloucester, Massachusetts—design lessons in exchange for music instruction—became... Continue reading at Fast Company
[ Fast Company | 2023-08-29 04:00:00 UTC ]
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Ingram Content Group brings together another of its print-on-demand installations with its book-distribution network hub in Pennsylvania. The post Ingram Adds POD Capability to Its Chambersburg Site appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-08-28 21:27:44 UTC ]
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Microsoft reportedly published — and retracted — an AI-generated article that recommended people visit a Canadian food bank as a tourist attraction. The article “Headed to Ottawa? Here’s what you shouldn’t miss!” included recommendations for catching a baseball game, honoring fallen soldiers at... Continue reading at Engadget
[ Engadget | 2023-08-18 18:27:01 UTC ]
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Mysteries from China, short stories from the Balkans, a French-Morrocan autobiography and more. Continue reading at The Conversation
[ The Conversation | 2023-08-17 13:31:43 UTC ]
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In an analysis of 300,000 English Literature syllabi, these are the novels by women authors that were the most commonly assigned. Continue reading at Book Riot
[ Book Riot | 2023-07-25 13:22:28 UTC ]
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Project-wise, Imago is now approaching pre-pandemic levels, says president and CEO Howard Musk. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-21 04:00:00 UTC ]
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