Reports from the last few weeks hinted it was coming, but the debut of Facebook's Instant Articles sent a shiver down plenty of publisher's spines this morning anyway. And why wouldn't they react in that fashion? One of their chief traffic drivers could suddenly siphon away audiences and ad sales, the lifebloods of a publisher's existence. "To avoid losing their own audience–and ad dollars–they will need to make sure the reader experience on their own site is just as dynamic and engaging as the articles hosted on Facebook," proclaimed Yaniv Makover, CEO of software maker Keywee. "It is way too early to make conclusions, but the industry will be watching to see if the Instant Article opportunity becomes a growth play or a major revenue risk." To part of Makover's point, ad sales opportunities are afoot, although how profitable remains a question. Instant Articles offers publishers the chance to publish content only on Facebook, and they can keep 100 percent of the revenue for ads they sell on Facebook. In turn, the social site will take a 30 percent cut if it sells the inventory. Publishers can get data about the content through Facebook's analytics in addition to comScore, Omniture and Google Analytics. Generally, Facebook has grown in importance during recent years as an audience generator, and it's now leveraging that hard fact. "In the modern world, it's more and more important to take your content to where your audience wants it," said Jason Kint, CEO, Digital... Continue reading at 'AdWeek'
[ AdWeek | 2015-05-14 00:00:00 UTC ]
News tagged with:
#social networks
#senior reporter
#social sites
#feels inevitable
Written By: Charlotte Williams Publication Date: Tue, 08/03/2011 - 13:45 Transworld is to publish the autobiography of Happy Mondays star Shaun Ryder. Editorial director Sarah Emsley acquired UK and Commonwealth rights through Matthew Hamilton at Aitken Alexander Associates. Emsley said:... Continue reading at The Bookseller
[ The Bookseller | 2011-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#matthew hamilton
#living legend
#life lived
#absolutely thrilled
Walter Zacharius emerged from the world of true-confession magazines and paperback genre fiction to found Kensington. Continue reading at The New York Times
[ The New York Times | 2011-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#romance publisher
Written By: Philip Stone Publication Date: Tue, 08/03/2011 - 16:01 The latest crop of £1 World Book Day books, led by Cope & Davies' Spy Dog/The Great Pet Shop Panic (Puffin/S&S) take positions one-through-six in this week's Official UK Top 50, with sales totalling 247,235 copiesa... Continue reading at The Bookseller
[ The Bookseller | 2011-03-08 00:00:00 UTC ]
More news stories like this |
Adobe Digital Publishing Suite supports tablets running Android as well as RIM PlayBook and iOS tablet devices. Continue reading at PC World
[ PC World | 2011-03-07 00:00:00 UTC ]
More news stories like this |
Written By: Philip Stone and Felicity Wood Publication Date: Fri, 04/03/2011 - 09:43 The majority of the books to be handed out tomorrow (5th March) as part of World Book Night have already received a sales boost in 2011. The figures will be a welcome fillip for the organisers, with founder... Continue reading at The Bookseller
[ The Bookseller | 2011-03-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sales grow
#philip stone
#sales boost
#live event
#trafalgar square
#featuring authors
#nick cave
#margaret atwood
#alan bennett
Written By: Graeme Neill Publication Date: Wed, 02/03/2011 - 15:24 Gardners has received backing for its Hive consumer website from publishers including Hachette UK's c.e.o. after it presented its new initiative to more than 300 publishers. The wholesaler has yet to confirm a live date for the... Continue reading at The Bookseller
[ The Bookseller | 2011-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#titles sold
Written By: Graeme Neill Publication Date: Wed, 02/03/2011 - 08:44 HMV Group has "substantially" backed a social networking site called aNobii, which aims to help readers find buy and share books. The website, www.anobii.com, has existed since 2006 but was bought recently by internet... Continue reading at The Bookseller
[ The Bookseller | 2011-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#share books
#hong kong
Written By: Laura Richards Publication Date: Tue, 01/03/2011 - 14:59 Man Booker winner Howard Jacobson has dismissed social networking sites Facebook and Twitter, claiming both sites "will be the death of us". In an interview on Sky Arts' "The Book Show", The Finkler Question author confessed... Continue reading at The Bookseller
[ The Bookseller | 2011-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#social networking
#sky arts
#book show
#positive role
#middle east
#political views
The clothing boutique Kitson sold twice as many books in 2010 as the year before. Continue reading at The New York Times
[ The New York Times | 2011-02-28 00:00:00 UTC ]
More news stories like this |
As the bookstore chains grew in the 1980s and 90s, the number of independent booksellers fell dramatically, but those that survived expect little pop from the impending closing of 200 Borders stores as part of the retailer's bankruptcy reorganization. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-02-28 00:00:00 UTC ]
More news stories like this |
Written By: Lisa Campbell Publication Date: Fri, 25/02/2011 - 15:56 Almost three quarters of primary head teachers are expecting funding for books to be inadequate in 201112, as the Publishers Association has warned of a challenging year for book sales to schools. As schools begin to... Continue reading at The Bookseller
[ The Bookseller | 2011-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#school budgets
#publishers association
#challenging year
#book sales
#key stage
#learning resources
Written By: Graeme Neill Publication Date: Fri, 25/02/2011 - 11:35 Fourth Estate has bought a début novel from a permissions manager at Faber. Editorial director Clare Reihill bought UK and Commonwealth rights excluding Canada to Someday Find Me by Nicci Cloke through Jo Unwin at Conville and... Continue reading at The Bookseller
[ The Bookseller | 2011-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fourth estate
#jo unwin
Written By: Lisa Campbell Publication Date: Thu, 24/02/2011 - 09:42 Final preparations are underway for a medley of events planned to celebrate World Book Night, with independent and national retailers planning to host author readings, quizzes and book swaps. On 5th March, 20,000 participants... Continue reading at The Bookseller
[ The Bookseller | 2011-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#events planned
#5th march
#million books
#adult literature
The Royal Mail's request to increase the amount it can charge for bulk mail has been slammed as a "shortsighted" move that could cause long-term damage to the magazine business by Barry McIlheney, chief executive of the Professional Publishers Association (PPA). Continue reading at Media Week
[ Media Week | 2011-02-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#magazine publishers
#royal mail
#long-term damage
#magazine business
Written By: Philip Jones Publication Date: Wed, 23/02/2011 - 09:35 Print on demand, digital and self-publishing are continuing to push up the number of books published in the UK and overseas, according to new output data issued by Nielsen Book. The statistics also reveal that the number of new... Continue reading at The Bookseller
[ The Bookseller | 2011-02-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#nielsen book
#ten years
Written By: Caroline Horn Publication Date: Tue, 22/02/2011 - 15:42 read more Continue reading at The Bookseller
[ The Bookseller | 2011-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#trade gears
Written By: Lisa Campbell Publication Date: Tue, 22/02/2011 - 09:08 The International Publishers Association is urgently trying to locate an Iranian publisher on women's issues after she was named in an alleged blacklist of Iranian publishers. The blacklist, reportedly circulated by a chapter... Continue reading at The Bookseller
[ The Bookseller | 2011-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#iranian publishers
Written By: Charlotte Williams Publication Date: Mon, 21/02/2011 - 08:47 Michael O'Mara has acquired an anthology about the writers of "Hancock's Half Hour" and "Steptoe and Son", dubbed "the fathers of the British sitcom". Commissioning editor Kate Moore bought world rights with Elly James of... Continue reading at The Bookseller
[ The Bookseller | 2011-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publish book
Written By: Charlotte Williams Publication Date: Fri, 18/02/2011 - 08:18 Virago is publishing a new collection of 13 early short stories by Daphne du Maurier, including five discovered by a Cornish bookseller and du Maurier enthusiast. read more Continue reading at The Bookseller
[ The Bookseller | 2011-02-18 00:00:00 UTC ]
More news stories like this |
Written By: Graeme Neill Publication Date: Fri, 18/02/2011 - 08:15 Publishing staff at Cambridge University Press (CUP) have voted to reject a pay increase of 2%. The proposed pay increase, which CUP has described as reasonable and in line with other pay settlements, has led the Unite union to... Continue reading at The Bookseller
[ The Bookseller | 2011-02-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#economic downturn