Reports from the last few weeks hinted it was coming, but the debut of Facebook's Instant Articles sent a shiver down plenty of publisher's spines this morning anyway. And why wouldn't they react in that fashion? One of their chief traffic drivers could suddenly siphon away audiences and ad sales, the lifebloods of a publisher's existence. "To avoid losing their own audience–and ad dollars–they will need to make sure the reader experience on their own site is just as dynamic and engaging as the articles hosted on Facebook," proclaimed Yaniv Makover, CEO of software maker Keywee. "It is way too early to make conclusions, but the industry will be watching to see if the Instant Article opportunity becomes a growth play or a major revenue risk." To part of Makover's point, ad sales opportunities are afoot, although how profitable remains a question. Instant Articles offers publishers the chance to publish content only on Facebook, and they can keep 100 percent of the revenue for ads they sell on Facebook. In turn, the social site will take a 30 percent cut if it sells the inventory. Publishers can get data about the content through Facebook's analytics in addition to comScore, Omniture and Google Analytics. Generally, Facebook has grown in importance during recent years as an audience generator, and it's now leveraging that hard fact. "In the modern world, it's more and more important to take your content to where your audience wants it," said Jason Kint, CEO, Digital... Continue reading at 'AdWeek'
[ AdWeek | 2015-05-14 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Fri, 21/10/2011 - 08:33 The News of the World phone hacking scandal has hit the book industry, with the revelation that private material relating to individuals within the trade has been discovered by police during "Operation Weeting". Both agent... Continue reading at The Bookseller
[ The Bookseller | 2011-10-21 00:00:00 UTC ]
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When Penguin began the restructuring of DK Publishing in 2009, it had two main objectivesto reduce the size of its list and to cut editorial costs to improve the profitability of its illustrated book group. What it hadnt counted on was the phenomenal success of its publishing partnership with... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-10-21 00:00:00 UTC ]
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Business-to-business media company WTWH Media, LLC isnt afraid of the uncertainty surrounding the magazine market placethe company is launching a new title this month called Solar Power World magazine in an effort to expand its portfolio. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-20 00:00:00 UTC ]
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Simon & Schuster, Random House and the Hachette Book Group said they would allow authors to access book sales data online, a service Amazon began providing last year. Continue reading at The New York Times
[ The New York Times | 2011-10-20 00:00:00 UTC ]
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Releasing a book on one of the worlds largest publishing marketplaces could help your company. Here's a quick guide to the basics of self-publishing. Continue reading at PC World
[ PC World | 2011-10-19 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Thu, 20/10/2011 - 08:30 Publishers and booksellers will soon be able to swap a working day in the life of each others businesses in a new joint initiative soon to be launched by the Booksellers Association and the Publisher Association. read more Continue reading at The Bookseller
[ The Bookseller | 2011-10-19 00:00:00 UTC ]
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Does Amazon's recent introduction of its Kindle Fire tablet, and CEO Jeff Bezos's description of it as "an end-to-end service," suggest that publishers no longer will have a role in the time-honored process of getting a book to market? Continue reading at Knowledge@Wharton
[ Knowledge@Wharton | 2011-10-18 00:00:00 UTC ]
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The launch of C&T Publishings Stash Books imprint in early spring 2010 was a key factor in driving up sales last year at the Concord, Calif., craft and quilting book publisher, and the new imprint, aimed at a younger audience than C&Ts usual customers, continues to do well in 2011.... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-10-14 00:00:00 UTC ]
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The opportunity to put a value on content and services should be harnessed and not feared by publishers, a panel at the AOP Digital Publishing Summit 2011 has argued. Continue reading at Media Week
[ Media Week | 2011-10-14 00:00:00 UTC ]
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The highly anticipated launch of Apple's new iOS 5 is now here and with the new functionality comes new features--including one that publishers may find particularly valuable. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-13 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Thu, 13/10/2011 - 08:50 Jeremy Robson has secured world rights to a book that features the previously unpublished notebooks of Bram Stoker as one of Robson's launch titles for his new imprint at Biteback. Robson bought the rights directly from... Continue reading at The Bookseller
[ The Bookseller | 2011-10-13 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Wed, 12/10/2011 - 10:17 Publishing Technology is to build the United Nations e-collection. The publishing software services provider has signed the UN e-collection to its pub2web platform, which allows cross-searching, discovery and sales via... Continue reading at The Bookseller
[ The Bookseller | 2011-10-12 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Tue, 11/10/2011 - 14:30 Amazon.com has announced its seventh imprint, a science fiction, fantasy and horror brand called 47North, which has launched with 15 books. The imprint name is based on the latitude co-ordinates of Seattle, where Amazon was... Continue reading at The Bookseller
[ The Bookseller | 2011-10-11 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Tue, 11/10/2011 - 15:33 Publishers must take ownership of selling books or face quickly becoming irrelevant, former Borders UK chief Philip Downer told delegates at Tools of Change Frankfurt today (11th October). Downer said he was concerned that... Continue reading at The Bookseller
[ The Bookseller | 2011-10-11 00:00:00 UTC ]
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September 6th was a coming out party for content marketing. Over 600 marketing professionals came together in Cleveland from 18 different countries for Content Marketing World to learn how to create and grow their own publishing and storytelling platforms. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-09 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 07/10/2011 - 14:31 Publishers are preparing a raft of titles ahead of the Queens diamond jubilee in 2013. Big names will be penning their take on the Queens 60-year reign, with broadcaster Andrew Marrs title The Diamond Queen (27th... Continue reading at The Bookseller
[ The Bookseller | 2011-10-07 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Fri, 07/10/2011 - 08:05 Children's publishers are upbeat about this year's Frankfurt Book Fair, despite the turbulent impact of the uncertain financial markets across Europe. read more Continue reading at The Bookseller
[ The Bookseller | 2011-10-07 00:00:00 UTC ]
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Written By: Benedicte Page and Lisa Campbell Publication Date: Fri, 07/10/2011 - 08:30 A "gentleman's agreement" is allowing trade to continue over the crucial pre-Christmas period between Waterstone's and publishers with which it has not yet agreed terms. read more Continue reading at The Bookseller
[ The Bookseller | 2011-10-07 00:00:00 UTC ]
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In an expanded effort to support all of publishers app needs, Adobes Digital Suite now includes Single Edition capability. The service is available for iPad app creation, and supports apps intended for one time-only publication. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-06 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Wed, 05/10/2011 - 15:21 Publishing Scotland has launched a "Go-Digital Fund" to support Scottish-based book publishers develop their digital programmes and bring their books to a new digital audience. read more Continue reading at The Bookseller
[ The Bookseller | 2011-10-05 00:00:00 UTC ]
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