Reports from the last few weeks hinted it was coming, but the debut of Facebook's Instant Articles sent a shiver down plenty of publisher's spines this morning anyway. And why wouldn't they react in that fashion? One of their chief traffic drivers could suddenly siphon away audiences and ad sales, the lifebloods of a publisher's existence. "To avoid losing their own audience–and ad dollars–they will need to make sure the reader experience on their own site is just as dynamic and engaging as the articles hosted on Facebook," proclaimed Yaniv Makover, CEO of software maker Keywee. "It is way too early to make conclusions, but the industry will be watching to see if the Instant Article opportunity becomes a growth play or a major revenue risk." To part of Makover's point, ad sales opportunities are afoot, although how profitable remains a question. Instant Articles offers publishers the chance to publish content only on Facebook, and they can keep 100 percent of the revenue for ads they sell on Facebook. In turn, the social site will take a 30 percent cut if it sells the inventory. Publishers can get data about the content through Facebook's analytics in addition to comScore, Omniture and Google Analytics. Generally, Facebook has grown in importance during recent years as an audience generator, and it's now leveraging that hard fact. "In the modern world, it's more and more important to take your content to where your audience wants it," said Jason Kint, CEO, Digital... Continue reading at 'AdWeek'
[ AdWeek | 2015-05-14 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Tue, 24/05/2011 - 09:00 HarperCollins will publish this November the novel Michael Crichton was working on when he died in 2008. Described as a "high-concept thriller in the vein of Jurassic Park", Micro is co-written by Richard Preston. It follows a... Continue reading at The Bookseller
[ The Bookseller | 2011-05-24 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Mon, 23/05/2011 - 09:40 The takeover of Waterstone's by Alexander Mamut is cause for celebration among the publishing industry, Faber c.e.o. Stephen Page has said. read more Continue reading at The Bookseller
[ The Bookseller | 2011-05-23 00:00:00 UTC ]
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Last week, Apple went to Washington, D.C., to answer questions from U.S. lawmakers about consumer privacy in the mobile marketplace. The visit was triggered by the discovery that Apples iPads and iPhones tracked and kept users locations for up to a year, creating a step-by-step picture of... Continue reading at AdWeek
[ AdWeek | 2011-05-23 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Fri, 20/05/2011 - 08:34 Random House and Bloomsbury have begun "buddying" programmes to support their local libraries and library authorities. More than 20 Random House staff have volunteered to be part of a pilot scheme pioneered by deputy group... Continue reading at The Bookseller
[ The Bookseller | 2011-05-20 00:00:00 UTC ]
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PW has a new Facebook page at www.facebook.com/pubweekly. We hope you'll come check us out over there, "like" us, and join the publishing business conversation in the interactive space that is Facebook. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-05-19 00:00:00 UTC ]
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Written By: Barbara Casassus Publication Date: Thu, 19/05/2011 - 09:58 Fewer French booksellers think publishers are "serious and reliable" than they did 10 years ago, a survey has revealed. Among 430 representative outlets surveyed in a poll taken for French trade weekly Livres Hebdo between... Continue reading at The Bookseller
[ The Bookseller | 2011-05-19 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Wed, 18/05/2011 - 14:47 Amazon.com has announced the launch of its second publishing imprint this month, with Thomas & Mercer to focus on mysteries and thrillers. The imprint is named after the streets that flank Amazon's Seattle headquarters and... Continue reading at The Bookseller
[ The Bookseller | 2011-05-18 00:00:00 UTC ]
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A decade after New York City sustained one of the largest terrorist attacks in recent American history on September 11, 2001, Conde Nast has decided to move its head quarters, 18 magazine titles and 5,000 employees to 1 World Trade Center. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-18 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Tue, 17/05/2011 - 08:15 Corvus has acquired seven books from self-published author Nick Alexander, whose title The Missing Boyfriend was in the top 10 in the Kindle paid-for charts for six weeks. Senior editor Laura Palmer bought world English... Continue reading at The Bookseller
[ The Bookseller | 2011-05-17 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Tue, 17/05/2011 - 09:05 Jacqueline Wilson and Roald Dahl are among the high-profile authors selected for the 2012 £1 World Book Day books, which will revert to the single-book format for the first time in four years. The teen WBD titles will also go... Continue reading at The Bookseller
[ The Bookseller | 2011-05-17 00:00:00 UTC ]
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For the second year, Yale University will offer a publishing course aimed at long-time magazine industry professionals, slated to begin on with a keynote address from Richard Stolley, senior editorial adviser at Time Inc., on Sunday, July 10. The course will run through Friday, July 15. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-17 00:00:00 UTC ]
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Apple's attempts at limiting publisher requests for consumer data and the conversion of first-time downloads into regular users have been two of the larger stumbling blocks for magazine publishers building a business around apps. A new report from digital publishing vendor Yudu Media suggests... Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-17 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 16/05/2011 - 09:06 The Bodley Head has acquired a title looking at the operation that searched for, and finally killed, Osama bin Laden, by al-Qaeda expert Peter Bergen. Publishing director Will Sulkin acquired UK and Commonwealth rights to... Continue reading at The Bookseller
[ The Bookseller | 2011-05-16 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Tue, 17/05/2011 - 09:00 Quercus has been crowned 2011's best publisher at The Bookseller Industry Awards, as Sainsbury's scooped the Bookseller of the Year award. Quercus was presented with the Bonnier Publisher of the Year Award at the black-tie... Continue reading at The Bookseller
[ The Bookseller | 2011-05-16 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 13/05/2011 - 08:38 Literary agents Curtis Brown and Blake Friedman have said they are planning to follow Ed Victor's move into publishing, after he announced an ebook and print-on-demand venture earlier this week. Curtis Brown m.d. Jonathan... Continue reading at The Bookseller
[ The Bookseller | 2011-05-13 00:00:00 UTC ]
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Perhaps youve probably heard: Facebook and Google are at war, and Facebooks not afraid to play dirty. Thursdays revelation that the social networking site hired PR firm Burston-Marsteller to plant a negative story about Googles privacy settings raises a number of questions. Like, Who at... Continue reading at AdWeek
[ AdWeek | 2011-05-13 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Fri, 13/05/2011 - 08:30 The Who guitarist Pete Townshend and "Little Britain" star David Walliams are the latest figures to have memoirs put in front of publishers, as the trade shows no sign of losing its appetite for celebrity autobiographies. Ed... Continue reading at The Bookseller
[ The Bookseller | 2011-05-13 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Thu, 12/05/2011 - 09:31 Publishers should not overspend in the fight against piracy, and should use their authors to present a "human face" in the battle for hearts and minds, a panel discussion at the World e-Reading Congress declared. The industry... Continue reading at The Bookseller
[ The Bookseller | 2011-05-12 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Thu, 12/05/2011 - 15:36 Publishers need to diversify and compete head-on with other media in order to deflect the 'one-screen' effect of tablet devices, a panel discussion at the World e-Reading Congress declared. read more Continue reading at The Bookseller
[ The Bookseller | 2011-05-12 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 12/05/2011 - 15:34 Random House UK's switch to the agency model this week could lead other publishers to follow suit, despite the Office of Fair Trading investigating ebook pricing. The publisher's switch on Tuesday meant it has around... Continue reading at The Bookseller
[ The Bookseller | 2011-05-12 00:00:00 UTC ]
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