Wimpy Kid wins BMS marketing gong

The marketing campaign for Diary of a Wimpy Kid: Cabin Fever by Jeff Kinney has won the latest... Continue reading at 'The Bookseller'

[ The Bookseller | 2012-02-10 00:00:00 UTC ]
News tagged with: #marketing campaign #wimpy kid #cabin fever #jeff kinney

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Brightest kids from poor backgrounds 'lose out in reading'

Some of the brightest children from disadvantaged backgrounds can have reading levels two and... Continue reading at The Bookseller

[ The Bookseller | 2013-07-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #disadvantaged backgrounds #reading levels


Digital marketing unravelled

Nailing a Facebook news feed, working with Amazon’s algorithm, and building anticipation... Continue reading at The Bookseller

[ The Bookseller | 2013-07-12 00:00:00 UTC ]
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Boy and a Bear wins debut book award

Author Dave Shelton and editor David Fickling win this year's Branford Boase Award, with Shelton's illustrated tale A Boy and a Bear in a Boat. Continue reading at BBC News

[ BBC News | 2013-07-12 00:00:00 UTC ]
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Shelton and Fickling win Branford Boase

Author Dave Shelton and his editor David Fickling have won the 2013 Branford Boase Award for A... Continue reading at The Bookseller

[ The Bookseller | 2013-07-11 00:00:00 UTC ]
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Kobo appoints Bettam as chief marketing officer

Kobo has appointed Colin Bettam, formerly vice-president of marketing at LG Electronics, to... Continue reading at The Bookseller

[ The Bookseller | 2013-07-09 00:00:00 UTC ]
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Ether for Authors: Is Today’s Book Marketing All in the Algorithms?

Porter Anderson takes in recent discussions about metadata and book marketing, a live, crowdsourced writing experiment, book recommendation culture, and more. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #book marketing


In Japan, Ebook Market Gets a Push, But is it Enough?

At the Tokyo International Book Fair the focus finally shifted away from devices to actual ebooks, but hype of their immediately transforming the business was toned down. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ebook market


Sandberg campaign wins PPC/Waterstone's Award

Ebury Publishing senior publicity manager Shona Abhyankar has won the Second Quarterly Publishers... Continue reading at The Bookseller

[ The Bookseller | 2013-07-04 00:00:00 UTC ]
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Google Wins a Round in Book-Scanning Suit

A federal appeals court on Monday threw out the approval of a class of authors in a long-running lawsuit against Google Inc. over its efforts to electronically scan millions of books from public and university libraries in order to make them available online. Continue reading at AllThingsD

[ AllThingsD | 2013-07-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #university libraries


Russia’s Ebook Market Doubles in 2012, But Still Plagued by Piracy

The Russian ebook market more than doubled in 2012, to 250 million rubles (USD $8 million), but remains just 1% of market. Some 95% of ebooks downloaded are pirate editions. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-01 00:00:00 UTC ]
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Japan’s Ebook Market Valued at $740 million for 2012

Preliminary results from a new survey say that Japan's ebook market is valued at 72.9 billion yen ($740 million), a 15.9% jump over 2011. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ebook market #preliminary results


Verse novel wins debut book award

Ros Barber's The Marlowe Papers, a novel written entirely in verse, wins the annual Desmond Elliott Prize for best debut novel. Continue reading at BBC News

[ BBC News | 2013-06-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #marlowe papers #ros barber


Barber wins Desmond Elliott

Ros Barber's novel in verse The Marlowe Papers (Sceptre) has been named as the winner of the... Continue reading at The Bookseller

[ The Bookseller | 2013-06-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ros barber


Entertain Your Kids with Mind-Enriching Apps

Technology is a powerful tool, especially for helping develop young minds.  Children today are growing up immersed in 3D graphics and complex games, and using a keyboard, mouse, or touchscreen interface is second nature to them.   With convertible Ultrabook systems able to transform from tablet... Continue reading at PC World

[ PC World | 2013-06-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #learning tool #powerful tool


Prizes: “Maggot Moon” Wins Carnegie, “Black Dog” Takes Kate Greenaway

Sally Gardner has won the prestigious Carnegie Medal for "Maggot Moon;" Levi Pinfold won the Kate Greenaway Medal, which awards excellence in illustration, for his picture book "Black Dog." Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #black dog #picture book #maggot moon #sally gardner


Building the Market for Ebooks in Colombia

E-Libros, one Colombia's few digital publishers, is using the tarjeta e-libro, or ebook cards, to reach readers accustomed to only buying print books. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital publishers


Gardner and Pinfold win Carnegie and Greenaway Medals

Sally Gardner's children's book Maggot Moon has won the CILIP Carnegie Medal, with... Continue reading at The Bookseller

[ The Bookseller | 2013-06-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #greenaway medals #sally gardner


Dyslexic author wins book prize

Sally Gardner, a dyslexic author once branded "unteachable" at school, wins the prestigious Carnegie Medal for her book Maggot Moon. Continue reading at BBC News

[ BBC News | 2013-06-19 00:00:00 UTC ]
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How Apple shook up the electronic book market

Apple didn't try to fix or raise the prices of electronic books when it entered into the market in 2010, according to Apple Senior Vice President Eddy Cue. Rather, he says, the company was only working to ensure a profit for itself."We're not willing to lose money in any business," Cue told the... Continue reading at PC World

[ PC World | 2013-06-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #penguin group #lose money #electronic books #apple didn #district court


Schools reading contest: ebooks win

Nearly half the titles read by children in a national reading competition were consumed online, according to the charity Booktrust. Continue reading at BBC News

[ BBC News | 2013-06-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #charity booktrust #consumed online