Will Facebook and Google really help drive subscriptions?

Google and Facebook are making a big show of demonstrating their interest in helping news publishers. The post Will Facebook and Google really help drive subscriptions? appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-07-05 00:00:00 UTC ]
News tagged with: #drive subscriptions #big show

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How Facebook plays content gatekeeper

For the Win has had success driving referral traffic from Facebook’s trending topics, a feature that, despite becoming a mainstay on Facebook, remains an afterthought for some self-styled “viral publishers.” The post How Facebook plays content gatekeeper appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-08-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #trending topics


Mobile Startup Offers Magazine Subscriptions Via Text Message

Boku, a mobile payments company that works with Facebook and Sony, thinks text messaging can help magazine publishers boost their subscription revenue.If nothing else, it might cut down on the number of subscription notices -- otherwise known as "blow in" cards -- tucked inside magazines.The San... Continue reading at Advertising Age

[ Advertising Age | 2014-08-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #subscription revenue #text message #horse hound


Why publishers should cheer Facebook’s click-bait crusade

Reducing the click-bait clutter is just the latest in a series of alterations aimed at filtering the news feed for quality. It looks like long-form publishers have something to celebrate. Sponsor content by Parse.ly. The post Why publishers should cheer Facebook’s click-bait crusade appeared... Continue reading at Digiday

[ Digiday | 2014-08-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sponsor content


Liberio review: Turn your Google Docs into a published ebook

Now that eBooks have enabled anyone to be a published author, more would-be scribes are submitting their work directly through digital storefronts like Kindle Direct Publishing. Yet even with this radical change in the book industry, the e-publishing process is hardly simple. In fact the... Continue reading at PC World

[ PC World | 2014-08-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #google docs #published author #work directly #radical change #book industry


Facebook’s war on click-bait risks collateral damage

Facebook's attempt to crack down on publisher click-bait might be well-intentioned, but it could incidentally hurt publishers that produce shorter stories. The post Facebook’s war on click-bait risks collateral damage appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post facebook


One weird trick -- Facebook to clear newsfeeds of click-bait headlines

Click-bait articles are rife online. Countless websites ply a trade in leading headlines designed to lure readers in, giving as little away as possible as an encouragement to click through. A virtual prick-tease, if you will. Sometimes the click is worth it, but all too often the article --... Continue reading at Betanews

[ Betanews | 2014-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lure readers #magazine websites


Facebook moves to rid its feed of click bait

Facebook will reduce “click-bait” posts of outside links that try to lure users with eye-catching headlines.Headlines such as “You’ll never believe why ...” or “This is the craziest thing ever,” are common on the Internet. Publishers, including marketers, post the links on social sites like... Continue reading at PC World

[ PC World | 2014-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social sites #craziest thing #drive traffic #gathering feedback


Facebook’s Plan to Make Apps Work Like Webpages Gathers Momentum

Facebook says that hundreds of online companies have adopted its plan to let mobile apps operate more like the world wide web, seamlessly linking together in much the same way that pages do inside your web browser. According to Facebook’s Vijay Shankar, these companies have published over 3... Continue reading at Wired

[ Wired | 2014-08-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online companies #web browser


Playboy Makes Over Website to Be More Facebook-Friendly

Playboy has a new website that the publisher hopes you might even share with your mom on Facebook.Next Monday, the 60-year-old men's magazine will "officially" revamp its 20-year-old website to put a heightened focus on serving up grown-up entertainment that's not overly "adult." The new... Continue reading at Advertising Age

[ Advertising Age | 2014-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publisher hopes #soft launch


Tricking Facebook's Algorithm

A successful experiment to make one status-update widely seen—and the social publishing site still won in the end.  Continue reading at The Atlantic

[ The Atlantic | 2014-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #successful experiment


Google and Barnes & Noble come together to offer same-day shipping

Customers in certain areas of New York City and Los Angeles can now get same-day shipping on Barnes & Noble products. Will it help the book retailer? Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble #book retailer


Barnes & Noble looks to Google to rival Amazon's same-day book deliveries

Need that yoga for dogs book yesterday? You can now get it "today" at least from Barnes & Noble, who have joined Amazon with same-day book deliveries. It's enlisting an odd partner for the service: Google, one if its competitors in the ebook space.... Continue reading at Engadget

[ Engadget | 2014-08-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble #rival amazon #joined amazon


B&N Partners With Google for Same-Day Delivery

The bookselling chain is partnering with Google's new shopping service, Google Shopping, to offer same-day delivery in three U.S. cities. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bn partners #same-day delivery #bookselling chain #shopping service


Google, Barnes & Noble team up for same-day book deliveries

Google and Barnes & Noble, taking on their mutual rival Amazon.com, have paired up to offer same-day delivery of books purchased online. Continue reading at Los Angeles Times

[ Los Angeles Times | 2014-08-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble


Pan Mac buys guide to driving from Top Gear's 'Stig'

Pan Macmillan has acquired an illustrated guide to driving by Ben Collins, formerly Stig of... Continue reading at The Bookseller

[ The Bookseller | 2014-08-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #top gear #pan macmillan #illustrated guide


Google News Gives Publishers More Control Over How It Indexes Their Sites

While European publishers have a rather contentious relationship with Google News, U.S. publishers have no such qualms and are more than happy to be indexed by the search giant’s crawlers. And starting today with the launch of the ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-08-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #european publishers #google news #contentious relationship


Check it Out with Peter Brantley: E-book Subscriptions

With the launch of Kindle Unlimited (KU), Amazon’s subscription service, consumer-oriented ebook subscription services are beginning to look like a coming thing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #peter brantley #e-book subscriptions #subscription service


Spain's newspaper publishers put their faith in 'Google tax' law

Traditional mainstream publishers in Spain believe they have found a way to extract payment for the appropriation of their online content.It follows the Spanish congress's passing of a law last week nicknamed tasa Google ("Google tax") which gives newspaper publishers the right to seek payment... Continue reading at The Guardian

[ The Guardian | 2014-07-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online content #exclusive content #newspaper publishers


Spotlight Falls on Subscription Services

Oyster, the ebook subscription service with nearly half a million titles, launched in 2013. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #subscription services #million titles


Kids' Drive Penguin Random House

Pearson said that it booked adjusted operating profit of 18 million pounds for its 47% stake in Penguin Random House compared to 28 million pounds in the first six months of 2013. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #47% stake