The digital media company Vox Media signed the YouTube creator Kenny Beecham to its podcast network Friday, part of a broader strategy from the company as it seeks to position its podcast portfolio as a multichannel offering that goes beyond audio. "As video has become a bigger part of the conversation in the podcast space,... Continue reading at 'AdWeek'
[ AdWeek | 2024-10-11 13:47:00 UTC ]
The site’s journalists took part in an IRL protest after a series of tweets criticized the company’s refusal to recognize their affiliation with the News Guild. Continue reading at The New York Times
[ The New York Times | 2019-06-18 22:31:39 UTC ]
More news stories like this
Bud Light’s “Real Men of Genius” campaign--which set a new standard for funny radio ads--is being resurrected for the social media age. The brew is rebranding the campaign “Internet Heroes of Genius” and running them exclusively on digital, including on streaming audio services Spotify and... Continue reading at Advertising Age
[ Advertising Age | 2019-06-18 10:00:00 UTC ]
More news stories like this
Welcome to the latest edition of Ad Age Publisher’s Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here's the previous edition. Notre Drame: Monday’s devastating fire at Notre-Dame de Paris—or just Notre Dame... Continue reading at Advertising Age
[ Advertising Age | 2019-04-17 00:00:00 UTC ]
More news stories like this
Instagram is developing a new way for brands to sponsor posts created by celebrities and publishers. "Branded content ads," as Instagram calls the new offering, are part of the service's broader strategy to connect advertisers and creators in more formal partnerships.The Facebook-owned platform... Continue reading at Advertising Age
[ Advertising Age | 2019-03-06 00:00:00 UTC ]
More news stories like this
Axios, BuzzFeed News, Vox Media and other news publishers are using their brands to land TV real estate. The post News publishers are using their brands to carve out space on TV screens appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-13 00:00:00 UTC ]
More news stories like this
Atlantic Media-owned Quartz has long eschewed programmatic advertising, arguing display ads sold through automation negatively impact user experience. But the company said Tuesday that it is changing its mind, and among other steps has begun selling ads through Concert, a digital ad marketplace... Continue reading at Advertising Age
[ Advertising Age | 2018-05-09 00:00:00 UTC ]
More news stories like this
The deal was an example of how publishers are leaning on each other to grow their share of the digital ad pie that’s increasingly going to the tech giants. The post Conde Nast is out of its sales partnership with NBCU and Vox Media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-19 00:00:00 UTC ]
More news stories like this
As hybrid publishing becomes a bigger part of the publishing business, the Independent Book Publishers Association (IBPA) has developed a nine-point list of criteria defining what it means to be a reputable hybrid publisher. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-23 00:00:00 UTC ]
More news stories like this
Mashable is exploring strategic options including the sale of all or part of the online media company, according to people with knowledge of the matter.Mashable, founded in 2005, may draw interest from buyers in Europe and the U.S., said one of the people, who asked not to be identified... Continue reading at Advertising Age
[ Advertising Age | 2017-08-16 00:00:00 UTC ]
More news stories like this
BuzzFeed, Vox Media, Attn, Mashable and Refinery29 are among the publishers getting paid by Facebook to make shows for its video tab. The post Facebook recruits its top publishers for exclusive shows appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-25 00:00:00 UTC ]
More news stories like this
Jim Bankoff turned Vox into a content juggernaut, a purpose-built digital media company; at PubTech Connect, he’ll discuss what it takes to build the media company of the future Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-08 00:00:00 UTC ]
More news stories like this
Food writer Bee Wilson looks at the continued popularity and variety of cookery books. Continue reading at The Bookseller
[ The Bookseller | 2017-01-26 00:00:00 UTC ]
More news stories like this
Comcast Corp.'s NBC Universal has made a second $200 million investment in BuzzFeed Inc., deepening ties between the two companies in online video and advertising.The latest funding will let NBC and BuzzFeed work more closely together on ad sales, like producing more short-form digital video for... Continue reading at Advertising Age
[ Advertising Age | 2016-11-22 00:00:00 UTC ]
More news stories like this
NBC Universal is nearing a deal to make a second $200 million investment in BuzzFeed, doubling its bet on the fast-growing digital publisher as the TV giant tries to reach younger audiences online, according to a person familiar with the matter.NBC's latest investment would value BuzzFeed at... Continue reading at Advertising Age
[ Advertising Age | 2016-10-22 00:00:00 UTC ]
More news stories like this
The recent departure of Arianna Huffington as editor-in-chief at The Huffington Post, the company she co-founded in 2005, left publishing even more bereft of female leaders than before.Then again, The Huffington Post already had a male CEO in place, just like Time Inc., The New York Times Co.,... Continue reading at Advertising Age
[ Advertising Age | 2016-09-27 00:00:00 UTC ]
More news stories like this
Is Facebook friend or foe? That was the question we put to attendees at the Digiday Publishing Summit that kicked off this week in Key Biscayne, Florida. Publishing execs from The Economist, Mic, Vox Media and others said while there are audience benefits to gain from the social network. But... Continue reading at Digiday
[ Digiday | 2016-09-20 00:00:00 UTC ]
More news stories like this
It's no longer a question of "if," it's a question of "when." Digital publishers like Vox Media, BuzzFeed, Thrillist Media Group, and Mashable are all moving closer to being on TV, even though it's taking a little longer than some media-watchers might have predicted.On Friday, "daily digital... Continue reading at Advertising Age
[ Advertising Age | 2016-08-02 00:00:00 UTC ]
More news stories like this
Derek Jeter’s The Players’ Tribune and Budweiser are launching a content studio, which will focus on short-form videos and photos for Facebook, Instagram and other social platforms. The launch is part of a broader strategy at The Players’ Tribune to diversify its video content and grow audience... Continue reading at Digiday
[ Digiday | 2016-05-24 00:00:00 UTC ]
More news stories like this
Tribune Publishing decided to combine the editor and publisher roles at its major dailies, in a major break with publishing tradition. There's more collaboration than ever in publishing, but even the most forward-leaning digital media companies find a lot to like in the traditional editorial... Continue reading at Digiday
[ Digiday | 2016-03-04 00:00:00 UTC ]
More news stories like this
New digital media companies have to figure out how to scale an audience, but along the way, they face crucial branding decisions. The Huffington Post grew to top 100 million monthly uniques by stretching its mother brand across myriad subject areas, but Bustle and Vox Media say individual brands... Continue reading at Digiday
[ Digiday | 2016-02-16 00:00:00 UTC ]
More news stories like this