The social do-gooder just released its "attention minutes" source code. You paying attention?Clicks and pageviews are still the standard metric most online publishers use in valiant attempts to convince advertisers to write them checks so that they can keep the lights on. When pageviews are plentiful, selling ads is easy, or so the thinking goes.Read Full Story Continue reading at 'Fast Company'
[ Fast Company | 2014-06-24 00:00:00 UTC ]
AddThis on Thursday rolled out three recent hires to its publisher team, drawing from e-commerce software startup Spree Commerce, as well as tech news sites Mashable and Tech Cocktail. The Vienna-based company, which provides social widgets, web content analytics and other tools for online... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2014-08-29 00:00:00 UTC ]
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Yahoo and other online publishers are embracing the term "magazine." Here's why that's not as backwards as its sounds. The post Why digital publishers want to be in the magazine business appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-07-21 00:00:00 UTC ]
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The social do-gooder just released its "attention minutes" source code. You paying attention?Clicks and pageviews are still the standard metric most online publishers use in valiant attempts to convince advertisers to write them checks so that they can keep the lights on. When pageviews are... Continue reading at Fast Company
[ Fast Company | 2014-06-24 00:00:00 UTC ]
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Two major players in online video advertising, Ebuzzing and Teads, are merging to create a new company with plans to list on the NASDAQ in 2015.Both companies are French, and have separately been developing "outstream" video advertising allowing the distribution of video advertising outside of... Continue reading at Advertising Age
[ Advertising Age | 2014-03-26 00:00:00 UTC ]
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News websites and online publishers saw advertising soar 18 per cent in Britain last year, fuelling hopes that digital growth has reached a long-awaited tipping point where it will offset print decline. Figures from the Association of Online Publi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-03-05 00:00:00 UTC ]
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Over the weekend I noticed a link to a nearly 16-year-old New York Times article appearing over and over in my Twitter feed. The piece, written by Saul Hansell and published June 9, 1998, is titled "America Online to Buy Internet Chat Service for $287 Million." In fact, the piece gained so much... Continue reading at Advertising Age
[ Advertising Age | 2014-02-25 00:00:00 UTC ]
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Facebook has altered its newsfeed algorithm, which is turning out to be great news for online publishers. Major sites say the social network has driven more referrals in the past month than ever before.The post A Facebook Tweak Gives Publishers a Traffic Boost appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2013-12-02 00:00:00 UTC ]
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Most startups will never see anything close to the amount of money Twitter plans on raising during its IPO this week (a reported $1.6 billion) and in fact, three out of four tech businesses fail. Entrepreneurs in training looking to create a successful company, then, might want to know what... Continue reading at Fast Company
[ Fast Company | 2013-11-04 00:00:00 UTC ]
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Online publishers who use audience extension expect their revenues from this practice to at least double in 2014. And, more than half of digital ad buyers (54 percent) plan to spend more on the technique in the year ahead as a substitute for ad networks to assure that their brand advertising is... Continue reading at Digiday
[ Digiday | 2013-10-25 00:00:00 UTC ]
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Are digital sellers undermining the move to automated buying? For a long time, online publishers have worried that the shift to programmatic would undercut their premium business. Some have even created their own private exchanges and are c ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-10-15 00:00:00 UTC ]
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What does it take to sell a new edition of a national dictionary? In Australia, one publisher is hoping a year-long guerilla marketing campaign and the birth of a word will be enough.Over the past year, McCann Melbourne has quietly been seeding a new word across the world-"phubbing." It's a term... Continue reading at Advertising Age
[ Advertising Age | 2013-10-07 00:00:00 UTC ]
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Livefyre, a provider of comment-hosting tools for online publishers that has been expanding into other areas of social content, has agreed to acquire Storify — a service that allows users to curate conversations from Twitter, ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-09-09 00:00:00 UTC ]
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Premium content that attracts a highly-targeted audience can maintain its value in spite of raw volume. That’s why instituting a paywall—and likely decreasing your online readership, but increasing revenues from readers—doesn’t have to affect your display advertising sales. Continue reading at Folio Magazine
[ Folio Magazine | 2013-09-06 00:00:00 UTC ]
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Nine out of 10 publishers will be offering at least some form of native advertising formats by the end of this year, according to hot-off-the-presses research being presented by Online Publishers Association chief Pam Horan at OMMA Premium Display in ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-07-24 00:00:00 UTC ]
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The Association of Online Publishers has launched a new initiative with 16 leading media owners, to demonstrate the value of premium mobile advertising, with a view to standardising formats. Continue reading at Media Week
[ Media Week | 2013-04-26 00:00:00 UTC ]
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A new startup called Repost aims to make it easy for online publishers to distribute their articles via embedding — the same way I can share a video from YouTube or a document from Scribd directly in a blog post. Right now, if I saw ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-04-17 00:00:00 UTC ]
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Digital revenue growth among online publishers in the UK is expected to grow by 15 per cent in 2013 according to the fifth annual organisation census by the Association of Online Publishers, while technology and data will play an increased role in re ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-04-11 00:00:00 UTC ]
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Digital revenue growth among online publishers in the UK is expected to grow by 15 per cent in 2013 according to the fifth annual organisation census by the Association of Online Publishers, while technology and data will play an increased role in re ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-04-10 00:00:00 UTC ]
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Just as the TV industry has developed to directly monetise content through interactive services, product placement and sponsored programmes, online publishers need to explore innovations that use more than just the space around the content, says Vibrant Media's Fiona Salmon. Continue reading at Media Week
[ Media Week | 2013-02-06 00:00:00 UTC ]
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The Verge has started offering advertisers like Ford pre-roll video ads. But in this case, Ford doesn't need its agency, as The Verge produced these Web video spots, using its own technology and editorial staff. Indeed, the tech-centric publication is looking to take native advertising to... Continue reading at AdWeek
[ AdWeek | 2013-01-24 00:00:00 UTC ]
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