Why Trinity Mirror's acquisition of Local World makes sense

Expanded regional publishing group will be able to increase digital investment and also present digital advertisers with a larger audience across the UKSo Trinity Mirror has become the UK’s biggest regional newspaper publisher by acquiring full ownership of Local World.The deal has been justifiably projected by Trinity Mirror’s chief executive, Simon Fox, as “transformative”. It empowers the group to increase levels of necessary digital investment and also enables it to present a larger audience to advertisers. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2015-10-28 00:00:00 UTC ]
News tagged with: #trinity mirror #larger audience #local world #simon fox #digital investment

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World Book Day plans reinvigoration for 2012 event

Written By: Lisa Campbell Publication Date: Fri, 04/11/2011 - 15:27 World Book Day is set for a 2012 revamp, with new management, branding and digital promotional ideas hoping to achieve more than one million book token redemptions. WBD will return on 1st March 2012—led by children’s marketing... Continue reading at The Bookseller

[ The Bookseller | 2011-11-04 00:00:00 UTC ]
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World Book Day to revamp for 2012

Written By: Lisa Campbell Publication Date: Mon, 07/11/2011 - 09:15 World Book Day is set for a 2012 revamp, with new management, branding and digital promotional ideas hoping to achieve more than one million book token redemptions. WBD will return on 1st March 2012—led by children’s marketing... Continue reading at The Bookseller

[ The Bookseller | 2011-11-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #children excited

New Culture Trip site offers world of literature

Written By: Lisa Campbell Publication Date: Tue, 25/10/2011 - 15:30 A new internet bookselling site has launched specialising in travel literature. The Culture Trip is selling four million books and films, organised into categories by countries. The company is also planning to launch a music... Continue reading at The Bookseller

[ The Bookseller | 2011-10-25 00:00:00 UTC ]
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Small Demons Makes Big Splash at Frankfurt Book Fair

In his closing remarks, Frankfurt Book Fair director Juergen Boos said that 2011 was a strong year for startups at the fair. Among those startups, perhaps none had a better reception than Small Demons, in Los Angeles. “We couldn’t have asked for a better first Frankfurt Book Fair,” Small Demons... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-10-21 00:00:00 UTC ]
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Issuu Adpages Makes Print Ads Digital-Ready

In the digital sector, some publishers are still waiting for online advertising to become as profitable as its print counterpart once was. Many complain digital ad offerings are not comparable to the quality in print; others say the infrequency and size of advertising units may be causing the... Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-20 00:00:00 UTC ]
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WTWH Media Launches Solar Power World Magazine

Business-to-business media company WTWH Media, LLC isn’t afraid of the uncertainty surrounding the magazine market place—the company is launching a new title this month called Solar Power World magazine in an effort to expand its portfolio. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-20 00:00:00 UTC ]
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Main makes first buy for Picador

Written By: Charlotte Williams Publication Date: Wed, 19/10/2011 - 08:49 Picador has bought a debut novel by Royal Holloway creative writing MA graduate Emma Chapman, with editorial director Francesca Main making her first acquisition for the imprint. Main bought UK and Commonwealth rights,... Continue reading at The Bookseller

[ The Bookseller | 2011-10-19 00:00:00 UTC ]
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Amazon Cuts Publishers Out of the Mix, Makes Deals With Writers

Releasing a book on one of the world’s largest publishing marketplaces could help your company. Here's a quick guide to the basics of self-publishing. Continue reading at PC World

[ PC World | 2011-10-19 00:00:00 UTC ]
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All the World’s a Kindle

Does Amazon's recent introduction of its Kindle Fire tablet, and CEO Jeff Bezos's description of it as "an end-to-end service," suggest that publishers no longer will have a role in the time-honored process of getting a book to market? Continue reading at Knowledge@Wharton

[ Knowledge@Wharton | 2011-10-18 00:00:00 UTC ]
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Hollinghurst makes Galaxy Book Awards shortlist

Written By: Charlotte Williams Publication Date: Mon, 17/10/2011 - 08:25 Alan Hollinghurst, whose novel The Stranger's Child was a surprise omission from the Man Booker shortlist this year, has been shortlisted for an award at the Galaxy National Book Awards 2011, with works by Ian Rankin and... Continue reading at The Bookseller

[ The Bookseller | 2011-10-17 00:00:00 UTC ]
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Bonnier Acquires Hearst’s Cycle World

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[ Folio Magazine | 2011-09-30 00:00:00 UTC ]
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Three Traits That Make The Kindle Fire Competitive

Low price, Amazon Silk browser and promising ecosystem of movies, apps and books make the Fire stand out in a crowd. Continue reading at PC World

[ PC World | 2011-09-29 00:00:00 UTC ]
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Bertrams completes Dawson Books acquisition

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[ The Bookseller | 2011-09-19 00:00:00 UTC ]
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Virgin buys rights to Material World

Written By: Katie Allen Publication Date: Thu, 15/09/2011 - 15:15 Virgin Books has acquired a title by craft journalist Perri Lewis, which will enlist the world’s top makers to explore different crafts from dressmaking to decoupage. World rights to Material World: Inspiration and Secrets from... Continue reading at The Bookseller

[ The Bookseller | 2011-09-15 00:00:00 UTC ]
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OUP set for acquisitions hunt

Written By: Tom Tivnan Publication Date: Fri, 09/09/2011 - 14:54 Oxford University Press c.e.o. Nigel Portwood has signalled a new strategic direction for the publisher by saying he will be looking to acquire other businesses more ambitiously. read more Continue reading at The Bookseller

[ The Bookseller | 2011-09-09 00:00:00 UTC ]
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Readmill Aims to Make Digital Reading Social

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[ AllThingsD | 2011-09-01 00:00:00 UTC ]
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Yahoo, Gannett Expand Local Ad Tie-In

Embattled media companies Yahoo and Gannett are getting even cozier. Facing revenue declines, the Internet giant and the country’s biggest newspaper publisher are hoping they can boost their bottom lines with an expanded local advertising partnership. The companies initially launched a tie-in... Continue reading at AdWeek

[ AdWeek | 2011-08-31 00:00:00 UTC ]
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Media Agenda: James Tye talks about making digital publishing profitable

James Tye, CEO at Dennis Publishing, warns against assuming all your readers want the same, and reveals how the company is monetising its digital products. Continue reading at Media Week

[ Media Week | 2011-08-26 00:00:00 UTC ]
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Collins goes near the Knuckle with acquisition

Written By: Graeme Neill Publication Date: Tue, 23/08/2011 - 14:43 Collins has bought a memoir of an Irish traveller bare-knuckle boxing champion. Craig Adams, assistant editor for Collins, bought world rights in all languages to Knuckle by James Quinn McDonagh, in an unagented deal. The book... Continue reading at The Bookseller

[ The Bookseller | 2011-08-23 00:00:00 UTC ]
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Collins goes near the Knuckle with new book acquisition

Written By: Graeme Neill Publication Date: Tue, 23/08/2011 - 14:43 Collins has bought a memoir of an Irish traveller bare-knuckle boxing champion. Craig Adams, assistant editor for Collins, bought world rights in all languages to Knuckle by James Quinn McDonagh, in an unagented deal. The book... Continue reading at The Bookseller

[ The Bookseller | 2011-08-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #craig adams #assistant editor #unagented deal