Why SSP consolidation driven by agencies is benefiting the larger SSPs

What was once billed as software that helped publishers make money selling ads, is also now software that can help marketers make money buying ads. Continue reading at 'Digiday'

[ Digiday | 2023-02-16 05:01:00 UTC ]
News tagged with: #publishers make

Other Publishing stories related to: 'Why SSP consolidation driven by agencies is benefiting the larger SSPs'

Advance Buys Digital Ad Agency Pop

Newspaper and magazine publishing company Advance Publications Inc. has acquired Seattle-based digital advertising agency Pop, the companies announced this week. Pop will operate as an independent division of Advance Publications. Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #companies announced #advance publications

Why Native Ads Are Bad News for Some Agencies

When Capital One set out to endear itself with entrepreneurs, it enlisted Forbes to create blog posts on its behalf about cybercrime and other scourges of small business. Likewise, UPS entrusted Fast Company to create custom infographics that ran on the business brand’s site. In both cases, it... Continue reading at AdWeek

[ AdWeek | 2013-01-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #zenith media #content creation #due respect #signs point #online survey

Further publisher consolidation 'inevitable'

Further major publisher consolidations will change the face of the industry in the next year,... Continue reading at The Bookseller

[ The Bookseller | 2012-11-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publisher consolidation

Clark leaves Piccadilly to start own agency

Former commissioning editor of Piccadilly Press Anne Clark has left to start her own literary... Continue reading at The Bookseller

[ The Bookseller | 2012-11-20 00:00:00 UTC ]
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Simon & Schuster consolidates

Simon & Schuster just got a little smaller. The publishing division of CBS Corp., known for Bob Woodward bestsellers, Glenn Beck polemics and Stephen King novels, announced Tuesday that it was consolidating its imprints into four publishing groups. Most significantly, the Free Press, a... Continue reading at Crains New York

[ Crains New York | 2012-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #$189 million #$9 million #ebook pricing #jonathan karp #named president #judith curr #jodi picoult

NTT DoCoMo's i beam tablet prototype is driven by your eyes (video)

Another prototype from DoCoMo aimed at Nihon's commuters, the i beam concept tablet forgoes any touch at all, allowing the user (once they're at the specified 'sweet spot') to navigate around apps and screens using your eyes. Two sensors along the bottom edge of the tablet track both of your... Continue reading at Engadget

[ Engadget | 2012-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #web browser #reader app #heavily involved

Frankfurt Briefcase 2012: What the American Agencies Are Bringing to the Fair

At this year’s publishing pow-wow in Germany: John Banville channels Raymond Chandler; Daniel Woodrell explores a 1929 American bombing; Michael Pollan gets elemental; Elif Batuman tries fiction; and Lionel Shriver goes to Iowa. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #american agencies #michael pollan #elif batuman #lionel shriver

Hachette Livre to 'renegotiate' agency contracts

Hachette Livre has said it "remains confident that it did not violate the antitrust laws,... Continue reading at The Bookseller

[ The Bookseller | 2012-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hachette livre #antitrust laws

Publishers reach agreement with EC over agency

The European Commission has begun the process of dismantling the agency model after finding... Continue reading at The Bookseller

[ The Bookseller | 2012-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #agency model #european commission

Christopher Little agency partners with Curtis Brown

Christopher Little Literary Agency LLP is entering into a new association with Curtis Brown.... Continue reading at The Bookseller

[ The Bookseller | 2012-08-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #agency partners #curtis brown

Agency lawsuit hits S&S profits

Simon & Schuster's sales rose 3% year-on-year to $189m in the second quarter... Continue reading at The Bookseller

[ The Bookseller | 2012-08-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #simon schuster

Hardman and Swainson launch new agency

Literary agents Caroline Hardman and Joanna Swainson, former colleagues at Christopher Little,... Continue reading at The Bookseller

[ The Bookseller | 2012-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #joanna swainson

Postal Service Moves Forward with Location Consolidation Plan

Despite a bill partially designed to stop this effort, the United States Post Service will move forward with its 9-month modified consolidation plan. The first step will consolidate 48 locations this summer, with larger-scale consolidation to follow at the start of 2013. Continue reading at Folio Magazine

[ Folio Magazine | 2012-05-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #move forward