Why SSP consolidation driven by agencies is benefiting the larger SSPs

What was once billed as software that helped publishers make money selling ads, is also now software that can help marketers make money buying ads. Continue reading at 'Digiday'

[ Digiday | 2023-02-16 05:01:00 UTC ]
News tagged with: #publishers make

Other Publishing stories related to: 'Why SSP consolidation driven by agencies is benefiting the larger SSPs'

Non-agency authors are Amazon UK’s bestselling ebooks

Written By: Lisa Campbell Amazon.co.uk has reiterated its opposition to agency pricing as it revealed its top-selling ebook authors are not governed by the model. Last week Amazon.com announced ebooks had begun to outsell paperbacks in the US for the first time, with 115 ebooks bought for every... Continue reading at The Bookseller

[ The Bookseller | 2011-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #agency pricing #follow suit

OFT launches investigation into agency pricing

Written By: Charlotte Williams The Office of Fair Trading has announced an enquiry into the ebook agency model, following what it described as a "significant number of complaints". The OFT said the investigation is "into whether arrangements that certain publishers have put in place with some... Continue reading at The Bookseller

[ The Bookseller | 2011-02-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #agency pricing #charlotte williams #fair trading #significant number