Why publishers struggle to monetize their paywall data

Publishers erect paywalls with an eye to growing their consumer revenue. But the consumer data they collect in the registration process holds value to advertisers. So why do they struggle to charge more for it? The most-cited reason is a lack of audience size. With the likes of Google and Facebook collecting registration data of their own, “it’s increasingly difficult for smaller publishers to sell that data to brands due to their lack of scale,” Assembly’s Alan Smith said. The post Why publishers struggle to monetize their paywall data appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-06-01 00:00:00 UTC ]
News tagged with: #publishers struggle #consumer data #consumer revenue #audience size #increasingly difficult #smaller publishers

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[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
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[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
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Global Publishing Leaders 2013: Cengage

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[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
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[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
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Global Publishing Leaders 2013: Klett

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[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
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The Global 60: The World's Largest Book Publishers, 2013

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[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
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Global Publishing Leaders 2013: Informa

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[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
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[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
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[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
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[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
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Global Publishing Leaders 2013: HarperCollins

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[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
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[ Engadget | 2013-07-18 00:00:00 UTC ]
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[ Publishing Perspectives | 2013-07-18 00:00:00 UTC ]
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[ PC World | 2013-07-18 00:00:00 UTC ]
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[ The Bookseller | 2013-07-17 00:00:00 UTC ]
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[ Publishing Perspectives | 2013-07-17 00:00:00 UTC ]
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[ The Bookseller | 2013-07-16 00:00:00 UTC ]
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[ Publishing Perspectives | 2013-07-16 00:00:00 UTC ]
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[ Publishing Perspectives | 2013-07-16 00:00:00 UTC ]
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[ Publishing Perspectives | 2013-07-15 00:00:00 UTC ]
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