Why now is the time for brands to go all-in on Pinterest

Pinterest currently drives 7.1 percent of Web traffic, second only to Facebook (21.3 percent), and is miles ahead of other social sites. Investing now is a long-term play for growth. After all, the company has announced its long-awaited "buy" button today, and revealed that it will be launching a video pins strategy in June, making them another avenue for video distribution and discovery. And with a new multi-image ad unit on the way, there are more and more opportunities for publishers to turn pinners into shoppers. The post Why now is the time for brands to go all-in on Pinterest appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-06-02 00:00:00 UTC ]
News tagged with: #pinterest appeared #web traffic #social sites #video distribution

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How Did AT&T’s $100 Billion Time Warner Deal Go So Wrong?

At Time Warner, executives saw AT&T as just a “big phone company from Texas.” At AT&T, they thought Hollywood would play by their rules. That combination led to strategic miscalculation unrivaled in recent corporate history. Continue reading at The New York Times

[ The New York Times | 2022-11-19 10:00:26 UTC ]
More news stories like this | News stories tagged with: #time warner


Amazon's Black Friday sale brings Kindle e-readers back to all-time lows

Amazon's Black Friday deals have started going live, and its Echo Show displays, Fire tablets and Fire TV devices are already being sold at a discount. Also on sale? Its Kindle e-readers, some of which are now listed for the lowest prices we've seen for them on the website. The Kindle Paperwhite... Continue reading at Engadget

[ Engadget | 2022-11-18 13:13:24 UTC ]
More news stories like this | News stories tagged with: #all-time low #previous generation #signature edition #ebook collection #automatically adjust #kindle oasis #great time #kindle lineup #download books #worth noting #buying advice #follow @engadgetdeals #kindle


How brands are keeping audiences engaged in a competitive content world

Arthur Gerigk, senior director of product management, Google Ads Today, consumers navigate a widening variety of digital content from text to image to video — and they choose to spend their time in the experiences that feel most natural and intuitive for them. Ahead of the holiday season, Google... Continue reading at Digiday

[ Digiday | 2022-11-16 15:33:50 UTC ]
More news stories like this | News stories tagged with: #senior director #product management #holiday season #google partnered #digital content


Here are the Brooklyn Public Library’s most-borrowed books of all time.

Lately, we’ve been writing a lot about the relentless attacks on libraries by craven gangs of “concerned parents” mobilized by Republican rhetoric and Facebook, so today it’s my pleasure to shine the light on some more fun library news. For the past month, in honor of its 125th birthday, the... Continue reading at Literrary Hub

[ Literrary Hub | 2022-11-14 15:09:34 UTC ]
More news stories like this | News stories tagged with: #past month #125th birthday #libraries


Question Time with Sandorf Passage's Buzz Poole

The non-profit, independent publisher Sandorf Passage launched in late 2020 with a focus on publishing works in translation from Eastern European authors and sociopolitical and wartime books in particular. We spoke with Buzz Poole, the publisher, about how the press is developing and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-27 04:00:00 UTC ]
More news stories like this | News stories tagged with: #question time #publishing works #independent publisher


Question Time with Deep Vellum's Will Evans

Dallas, Texas’s Deep Vellum Publishing has had an extraordinary year, relaunching Dalkey Archive Press and publishing Ukrainian writer Andrei Kurkov's 'Grey Bees' just as Russia invaded Ukraine. We spoke with publisher Will Evans and this and other bookish matters. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-27 04:00:00 UTC ]
More news stories like this | News stories tagged with: #question time #deep vellum #extraordinary year #grey bees #bookish matters


Podcast ads universally boost brand metrics—and longer ads work better, Nielsen finds

Consolidated report of over 600 individual Nielsen studies is "largest ever" study of podcast ads. Continue reading at Advertising Age

[ Advertising Age | 2022-10-26 15:52:35 UTC ]
More news stories like this | News stories tagged with: #nielsen finds #nielsen


Question Time with Astra House's Ben Schrank

We speak with Ben Schrank, the former head of Henry Holt and now head of upstart publisher Astra House, about the latest developments at the press and other bookish matters. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-26 04:00:00 UTC ]
More news stories like this | News stories tagged with: #question time #henry holt #latest developments #bookish matters


Watch Silvia Moreno-Garcia at the L.A. Times Book Club

Novelist Silvia Moreno-Garcia discusses "The Daughter of Doctor Moreau" at the L.A. Times Book Club. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-09-27 22:03:43 UTC ]
More news stories like this | News stories tagged with: #doctor moreau #times book


Financial Times Announces a Shortlist in the £30,000 Business Book of the Year Award

The United Kingdom-based business book competition is in its 18th year. Its shortlist deals with economics, business, and politics. The post Financial Times Announces a Shortlist in the £30,000 Business Book of the Year Award appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-09-26 10:02:34 UTC ]
More news stories like this | News stories tagged with: #18th year #book of the year


Two-Time Booker Winner Hilary Mantel Dies at 70

Mantel, whose bestselling trilogy on the life of Thomas Cromwell earned her critical acclaim and three bestsellers, died on September 22. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-26 04:00:00 UTC ]
More news stories like this | News stories tagged with: #bestselling trilogy #critical acclaim


Time-Tested Kids’ Religious Titles

'Hope for the Flowers' and 'The Jesus Storybook Bible' are marking milestones this year after years as backlist backbones for their publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-23 04:00:00 UTC ]
More news stories like this | News stories tagged with: #religious titles


Marketing in the metaverse—what science fiction can teach brands about Web3

With marketing ploys that are just transaction schemes extended into a digital space, marketers are falling behind the innovation pack. Continue reading at Advertising Age

[ Advertising Age | 2022-09-22 09:30:00 UTC ]
More news stories like this | News stories tagged with: #digital space #science fiction


Are we ready to poke fun at pandemic times? Christopher Buckley is.

Buckley’s “Has Anyone Seen My Toes?,” a novel about a screenwriter who’s gone off the rails, takes aim at pandemic-fueled neuroses. Continue reading at The Washington Post

[ The Washington Post | 2022-09-04 11:00:00 UTC ]
More news stories like this | News stories tagged with: #christopher buckley #pandemic times #takes aim


How the Karma’s World Doll Launch Became a Meeting Ground for Brands and Culture

Karma's World is officially making its mark, and Chris "Ludacris" Bridges couldn't be happier. That's because it took the award-winning rapper, actor, producer and now children's book author over a decade to bring the animated children's program to audiences. Now, the show and its titular... Continue reading at AdWeek

[ AdWeek | 2022-08-25 15:59:04 UTC ]
More news stories like this | News stories tagged with: #book author #children's book


How to watch chef Keith Corbin discuss 'California Soul' at the L.A. Times Book Club

Keith Corbin talked about growing up in Watts, going to prison and finding an unexpected career as a chef. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-08-23 19:57:41 UTC ]
More news stories like this | News stories tagged with: #times book


The Morning After: Streaming overtakes cable TV for the first time

Did you know streaming TV was the future? Nielsen data shows streaming TV viewership in the US surpassed cable for the first time this July. About 34.8 percent of viewing time went to shows on internet services — slightly more than the 34.4 percent for cable.Breaking it down further, Netflix had... Continue reading at Engadget

[ Engadget | 2022-08-19 11:15:00 UTC ]
More news stories like this | News stories tagged with: #warner bros #cost $70 #usual $100 #nielsen


Streaming viewership surpasses cable TV for the first time in the US

It was seemingly just a matter of time before streaming overtook at least one form of conventional TV, and now that moment has arrived. Nielsen data indicates that streaming TV viewership in the US surpassed cable for the first time this July. About 34.8 percent of viewing time went to shows on... Continue reading at Engadget

[ Engadget | 2022-08-18 16:44:57 UTC ]
More news stories like this | News stories tagged with: #nielsen data #summer olympics #significant milestone #tv providers #nielsen


Streaming TV surpasses cable viewing for the first time, Nielsen reports

July viewership hours soar for streaming, in large part thanks to Netflix’s "Stranger Things." Continue reading at Advertising Age

[ Advertising Age | 2022-08-18 14:23:15 UTC ]
More news stories like this | News stories tagged with: #large part #stranger things #nielsen


Here are the meanest lines from the Times review of Jared Kushner’s book.

The first major review for Breaking History—odious lickspittle Jared Kushner’s memoir about his tenure at the Trump White House—has dropped, and it is a doozy. Published by Broadside Books (a lamentable neocon imprint of Harper Collins which boasts a stable full of prize grievance ponies like... Continue reading at Literrary Hub

[ Literrary Hub | 2022-08-17 15:19:36 UTC ]
More news stories like this | News stories tagged with: #jared kushner #major review #broadside books #harper collins #memoir