Four years since the start of the pandemic, most large digital publishers still have hybrid working models. Is this the new normal? Continue reading at 'Digiday'
[ Digiday | 2024-03-22 04:01:00 UTC ]
It's no longer a question of "if," it's a question of "when." Digital publishers like Vox Media, BuzzFeed, Thrillist Media Group, and Mashable are all moving closer to being on TV, even though it's taking a little longer than some media-watchers might have predicted.On Friday, "daily digital... Continue reading at Advertising Age
[ Advertising Age | 2016-08-02 00:00:00 UTC ]
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Facebook, YouTube, Twitter and a whole host of digital publishers plan to bring gavel-to-gavel live coverage of the Republican and Democratic National Conventions. This includes live streams of the speeches and onstage shenanigans from legacy outlets like ABC News and CBS News, as well as... Continue reading at Digiday
[ Digiday | 2016-07-19 00:00:00 UTC ]
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Even as Facebook plans on de-emphasizing publisher-posted content in users' news feeds in favor of posts from friends and family, video seems to be on the way up. According to data compiled by SocialFlow, a social analytics company used by many major publishers, video content posted by... Continue reading at AdWeek
[ AdWeek | 2016-06-30 00:00:00 UTC ]
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For the past two years, Hearst has been quietly developing its own hit predictor. Called Buzzing@Hearst, the analytics-driven platform analyzes thousands of articles across Hearst's vast array of properties, from newspapers and magazines to local TV stations, to determine which articles are... Continue reading at AdWeek
[ AdWeek | 2016-06-22 00:00:00 UTC ]
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Publishers who have noticed their overall reach on Facebook has dramatically declined over the past few months can at least have peace of mind that they're not alone. According to an analysis by SocialFlow, publishers on Facebook have experienced a rapid decline in overall reach during the... Continue reading at AdWeek
[ AdWeek | 2016-06-04 00:00:00 UTC ]
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BuzzFeed landed the biggest "get" for a Facebook Live interview in the young channel's history by nabbing a sit-down with President Barack Obama. Yet less than two minutes into the broadcast, the online publisher's video feed stalled and some 35,000 Facebook viewers were left with nothing to... Continue reading at AdWeek
[ AdWeek | 2016-05-17 00:00:00 UTC ]
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Many digital publishers are pushing into video, spurred on by growth-hungry VCs and content-starved platforms. But while video is lucrative, there are no guarantees that scale on Facebook will translate to meaningful revenue. Meanwhile, on TV these companies face the problem of competing with... Continue reading at Digiday
[ Digiday | 2016-04-11 00:00:00 UTC ]
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Talk to anyone, and it's clear that the the mostly young Snapchat audience is less enthusiastic about Discover than the media companies. Traffic to Discover is a fraction of the regular user activity that reaches more than 100 million people a day. The main focus of the app will always be the... Continue reading at Digiday
[ Digiday | 2016-03-25 00:00:00 UTC ]
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Move to ‘give customers more control, choice and greater transparency’ will prompt concern among digital publishers and advertisersMobile company Three is to introduce ad blocking across its UK and Italian networks, making it the first major European operator to do so.Three has struck a deal... Continue reading at The Guardian
[ The Guardian | 2016-02-19 00:00:00 UTC ]
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Powa Technologies, which aims to make all ads "shoppable" by letting people scan them with their smartphones to buy products online, is taking another step to make that process easier -- doing away with the need for QR codes so people can scan the print ads whole.Participating brands can upload... Continue reading at Advertising Age
[ Advertising Age | 2015-12-15 00:00:00 UTC ]
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The publishing world has long seen programmatic as the realm of cheap, unsold inventory with far less revenue potential than what's sold through direct channels. But times are changing. Bauer Xcel Media, the U.S. arm the European magazine company, has shuttered its direct sales team in favor of... Continue reading at Digiday
[ Digiday | 2015-12-10 00:00:00 UTC ]
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Media consumers who prefer native digital content now make up nearly half the audience for entertainment in developed markets and more than a third of the audience for publishing and online services. In developing markets, those shares are slightly lower but trending in the same direction, Bain... Continue reading at Advertising Age
[ Advertising Age | 2015-11-30 00:00:00 UTC ]
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Digital publishers are looking for all kinds of alternatives to the traditional banner ad. They've typically looked at new ways of fusing editorial and advertising -- sponsored articles, branded videos, etc. -- but Mashable has come up with a way to add e-commerce to the mix.On Cyber Monday... Continue reading at Advertising Age
[ Advertising Age | 2015-11-25 00:00:00 UTC ]
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It's a hard call to make, with disincentives for the first to make it, but there's a growing acknowledgement that digital publishers and advertisers have failed to deliver on the promise that digital advertising held. The ability to id ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-23 00:00:00 UTC ]
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A major shakeout is coming to the digital media space as downward pricing pressure squeezes out some players. Shane Smith, chief executive and co-founder of Vice Media, said the problem is so severe that only digital publishers who are able to ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-08 00:00:00 UTC ]
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Traditional publishers, tired of competing with Facebook and Google for digital ad dollars, are taking steps to get more personal with their advertising. Among the big topics discussed during Advertising Week was how media companies like News Corp and Condé Nast are getting into the ad tech... Continue reading at Digiday
[ Digiday | 2015-10-02 00:00:00 UTC ]
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Facebook, Apple and other platforms are wooing publishers to distribute their articles directly in their ecosystems, and after some reluctance, publishers are clamoring to get on board. But one major publisher is sounding the warning cry: Bloomberg Media's Justin Smith said on an Advertising... Continue reading at Digiday
[ Digiday | 2015-10-01 00:00:00 UTC ]
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Hearst has made another bet on an emerging pop-culture brand, investing $21 million in Complex Media, a digital-media company that operates websites devoted to music, fashion, food and movies.Hearst, the publisher of Cosmopolitan and Esquire magazines, last year acquired a 25% stake in... Continue reading at Advertising Age
[ Advertising Age | 2015-09-22 00:00:00 UTC ]
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The mobile Web is exploding, growing doubly as fast as traffic to apps, according to comScore's latest mobile report. Monthly visitors to the top 1,000 mobile Web properties nearly tripled to 9 million people on average, the report shows. The rise in mobile traffic on smartphones opens a... Continue reading at Digiday
[ Digiday | 2015-09-22 00:00:00 UTC ]
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Today’s new breed of digital publishers is just not that into ad tech. Indeed, the much hyped cadre of venture-backed, Web-born, and millennially-inclined publishers — think Vox Media, Mic and Refinery29 &nd ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-07-28 00:00:00 UTC ]
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