Unlike Facebook, YouTube offers publishers a video-specific audience and an established path to revenue. The post Why media companies are shifting their attention from Facebook to YouTube appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2018-03-14 00:00:00 UTC ]
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A number of big print publishers have ventured onto YouTube, with mixed success. So when Mental Floss, a tiny trivia magazine put out by Dennis Publishing, decided to extend its brand to online video, it hoped to beat the odds by partnering with John and Hank Green, whose YouTube shows, Crash... Continue reading at AdWeek
[ AdWeek | 2013-03-18 00:00:00 UTC ]
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Basic book contracts should grant a fixed-term licence in a book rather than rights for the... Continue reading at The Bookseller
[ The Bookseller | 2013-03-08 00:00:00 UTC ]
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News Corporation’s new publishing company will get an infusion of $2.6 billion in cash and will have no debt when it separates from the company’s higher-growth cable channels and Hollywood studio this summer. In a filing with the ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-03-08 00:00:00 UTC ]
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In the UK a new ebook platform Boosh will allow readers to share an ebook with a fellow Facebook user to read for free after its read and deleted from their own account. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-03-07 00:00:00 UTC ]
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Google will launch an $81 million (€60 million) Digital Publishing Innovation Fund to assist French news organizations with their efforts to move their content online and to increase advertising revenues. President Francois Hollande an ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-03-04 00:00:00 UTC ]
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For most b-to-b publishers, print has receded into a broader array of information services and marketing initiatives for brand partners, including events, digital and data. This is not news, but grappling with how this media mix impacts strategic focus going forward is still new. Continue reading at Folio Magazine
[ Folio Magazine | 2013-03-01 00:00:00 UTC ]
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Just 12 hours after (already denied) rumors circulated that Barnes & Noble may ditch its Nook business, the company has had to make an announcement concerning its retail division. Thanks to SEC regulations, the company has had to 'fess up that majority shareholder and "founder*" Leonard... Continue reading at Engadget
[ Engadget | 2013-02-25 00:00:00 UTC ]
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Outside of photos and status updates, Facebook's original shareable content was game activity. So-and-so just planted a new crop, etc. Next Facebook rolled out the Like button, and news articles became popular. Then Facebook debuted its Open Graph in fall 2011 so that someone could listen to a... Continue reading at AdWeek
[ AdWeek | 2013-02-13 00:00:00 UTC ]
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Quercus chief executive Mark Smith (pictured), chairman David Potter and c.f.o. Colin Adams have... Continue reading at The Bookseller
[ The Bookseller | 2013-01-30 00:00:00 UTC ]
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The year 2012 opened in dramatic fashion with magazine media-related deals. From Hanley Wood’s recapitalization to the final sell-off the remaining segments of what once was the massive Ziff Davis, 2012 saw its fair share of deals that involved traditional media brands as well as the... Continue reading at Folio Magazine
[ Folio Magazine | 2013-01-30 00:00:00 UTC ]
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When it comes to book marketing, social media is a honeytrap, never quite delivering on its promises, but a few simple best practices can vastly improve your results. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-29 00:00:00 UTC ]
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As it emerges from a hellish bankruptcy, the next phase for the storied news publisher is bound to be better than the last. Continue reading at The Atlantic
[ The Atlantic | 2013-01-22 00:00:00 UTC ]
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You want an idea to survive hundreds or thousands of years? Step one: Don’t write it on paper. Alexander Konta believed this deeply. Paper yellows and withers and crumbles; it is the printed form of Alzheimer’s. “Why not make [text] imperishable by photographing the written word after it has... Continue reading at Fast Company
[ Fast Company | 2013-01-17 00:00:00 UTC ]
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Non-executive chairman of Blackwell's, Trevor Goul-Wheeker, has joined sports publishing firm... Continue reading at The Bookseller
[ The Bookseller | 2013-01-16 00:00:00 UTC ]
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Norwegian bookshop chain Notabene, which filed for bankruptcy last week, is to be taken over by a... Continue reading at The Bookseller
[ The Bookseller | 2013-01-16 00:00:00 UTC ]
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The leadership of the "new" News Corp., which is being referred to internally as "PubCo," continues to fall into place. Heading up communications for the standalone publishing company now led by longtime News Corp. lieutenant Robert ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-01-04 00:00:00 UTC ]
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Fresh from apparently wrangling online content fees from Google last month, Belgian newspaper websites will, in 2013, launch an industry-wide platform to take back their readers. Major Flemish- and French-language newspaper publishers, magazine publ ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-01-02 00:00:00 UTC ]
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Publishers often want to work closely with ebook outlets -- possibly a little too closely -- but it's rare that they involve themselves directly. Pearson is taking that uncommon step by making a 5 percent, $89.5 million investment in Nook Media, the joint venture between Barnes & Noble and... Continue reading at Engadget
[ Engadget | 2012-12-29 00:00:00 UTC ]
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Publishing and education company Pearson PLC agreed to invest $89.5 million for a 5 percent stake in Barnes & Noble Inc.'s digital-business unit, Nook Media LLC. Continue reading at AllThingsD
[ AllThingsD | 2012-12-29 00:00:00 UTC ]
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The cry has gone out that publishers need to engage more with readers. Who is the right person for the job? Editors? Marketers? Or should it be the authors? Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-12-10 00:00:00 UTC ]
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