Why Is Google Highlighting Long-Form Articles?

People ask Google some deep questions, like “why am I here?” “should I have a third child?” and “why is my scab turning that color?” Apparently 10% of our time on Google is spent digging into broad topics like these. So Google is curating and featuring authoritative treatises on popular subjects to provide a starting point for intellectual expansion. If you Google “abortion” or “nature,” essays and long-form journalism by respected authors will pop up as the first results under a new In-Depth Articles header. Generally the assumption in online publishing is that readers want everything in bite-sized chunks. The thinking is that consumers have the attention span of a goldfish and will get distracted by a notification or a sudden urge to Tweet if a blog post or article is too long. There are data to support this, but there is also evidence that readers appreciate long pieces and will stick with them to the end. And Google pushing hefty word counts might be just what long-form needs. In a blog post announcing In-Depth results, technical staffer Pandu Nayak wrote:Read Full Story     Continue reading at 'Fast Company'

[ Fast Company | 2013-08-08 00:00:00 UTC ]
News tagged with: #starting point #online publishing #attention span

Other Publishing stories related to: 'Why Is Google Highlighting Long-Form Articles?'


La Martinière and Google sign agreement

Written By: Barbara Casassus Publication Date: Fri, 26/08/2011 - 09:50 French publisher La Martinière has dropped its legal action against Google and signed an agreement with it to scan specified out-of-print French language titles. The publisher was locked in a five-year long legal battle... Continue reading at The Bookseller

[ The Bookseller | 2011-08-26 00:00:00 UTC ]
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Indies form Alliance of Radical Booksellers

Written By: Lisa Campbell Publication Date: Fri, 26/08/2011 - 07:13 A coalition of "left-leaning political bookshops" is to launch in October, creating a support network for independent booksellers. The Alliance of Radical Booksellers (ARB) will officially begin on 6th October and so far has... Continue reading at The Bookseller

[ The Bookseller | 2011-08-26 00:00:00 UTC ]
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Google Reaches Deal With 2nd French Publisher

La Martinière will split revenue with the U.S. Internet company from digital sales of out-of-print, copyright-protected works. Continue reading at The New York Times

[ The New York Times | 2011-08-26 00:00:00 UTC ]
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Media Cache: After Much Ado, a Google Book Deal in France

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[ The New York Times | 2011-08-08 00:00:00 UTC ]
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Hachette Livre signs deal with Google

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[ The Bookseller | 2011-08-02 00:00:00 UTC ]
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Google Books Bows to New Apple App Store Rules

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[ PC World | 2011-07-26 00:00:00 UTC ]
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Fast Chat: Google Gets a Magazine

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[ AdWeek | 2011-07-26 00:00:00 UTC ]
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Early Google Hire Tells All

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[ AdWeek | 2011-07-26 00:00:00 UTC ]
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iRiver Story HD: First Dedicated E-Reader for Google eBooks:

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[ PC World | 2011-07-12 00:00:00 UTC ]
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Google launches first e-reader

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[ The Bookseller | 2011-07-12 00:00:00 UTC ]
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Uh-oh, Kindle, Nook, the first Google e-reader is here

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[ Betanews | 2011-07-11 00:00:00 UTC ]
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Google's eBooks Platform Gets Its First Dedicated E-Reader

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[ AllThingsD | 2011-07-11 00:00:00 UTC ]
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Google Analytics Adds Social Engagement Tracking

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[ Folio Magazine | 2011-06-30 00:00:00 UTC ]
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Google Faces Claim for €295M Damages in French Court

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[ PC World | 2011-06-28 00:00:00 UTC ]
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Salon CEO Richard Gingras Leaves, Set to Join Google

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[ Folio Magazine | 2011-06-23 00:00:00 UTC ]
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Salon CEO Gingras to Head Up News at Google

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[ AllThingsD | 2011-06-23 00:00:00 UTC ]
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[ The Bookseller | 2011-06-20 00:00:00 UTC ]
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[ The Bookseller | 2011-06-20 00:00:00 UTC ]
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[ PC World | 2011-06-17 00:00:00 UTC ]
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