The recent Facebook and Cambridge Analytica scandal, as well as the looming rollout of GDPR, are sending the marketing world into a speculative tizzy. There are a few early ramifications that have been starting to come to fruition that are having a material impact on the ability of brands, publishers and influencers to conduct business... Continue reading at 'AdWeek'
[ AdWeek | 2018-04-27 00:00:00 UTC ]
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HarperCollins is collaborating with graphic design company Design and Art Direction (D&AD) to find an emerging designer who will create a new brand identity for C S Lewis' The Chronicles of Narnia series. Continue reading at The Bookseller
[ The Bookseller | 2020-10-29 10:43:11 UTC ]
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Thomas Nelson's Nelson Books imprint is partnering with bestselling author Lysa TerKeurst on COMPEL, a new author training and publishing program geared toward female Christian authors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-05 04:00:00 UTC ]
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Delegates at The Bookseller Children’s Conference were told to avoid ‘copy and paste’ strategies when trying to diversify their companies. Cynthia Davies, founder of BAME Recruitment, giving the keynote today (1st October), said many companies want to run an inclusive recruitment process but... Continue reading at The Bookseller
[ The Bookseller | 2020-09-30 12:19:39 UTC ]
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Communications agency Midas has launched a new brand identity as it expands into fresh business areas under c.e.o. Jason Bartholomew. Continue reading at The Bookseller
[ The Bookseller | 2020-09-22 17:44:05 UTC ]
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The fear of nuclear annihilation during the Cold War was so palpable that a common joke at the time was: "What do you want to be if you grow up?" In the late 1950s, 60% of American children suffered nightmares about it. Hollywood didn't help. During the 1950s, science fiction crossed to the dark... Continue reading at AdWeek
[ AdWeek | 2020-09-14 00:00:00 UTC ]
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Some of the world's largest brands are spending more on programmatic advertising, just as the practice is set to become much harder. Members of the World Federation of Advertisers (WFA) are directing 41% of their digital media budgets to programmatic channels, up from 16% in 2016. Exact figures... Continue reading at AdWeek
[ AdWeek | 2020-08-20 15:32:30 UTC ]
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Chris Kane's job is to take a look at a brand's digital ad buys to see where there are overlaps that can be eliminated to improve the efficiency of the entire strategy. But in order to do that, brands have to understand exactly what they're buying through each exchange. Kane, founder and... Continue reading at AdWeek
[ AdWeek | 2020-07-29 21:03:28 UTC ]
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With most live sports on hold for the past several months, sports media publishers have had to stretch their imaginations to find interesting stories to show and tell. Wave.tv, a digital media company built around working with license holders to repackage archival sports, hopes to invest more in... Continue reading at AdWeek
[ AdWeek | 2020-07-22 14:00:38 UTC ]
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Rampant keyword blocking is a symptom of the open marketplace, but news publisher pages are dense and they won’t be pulling inventory out anytime soon. The post ‘Blockers are an industry stopper’: CNN sharpens its contextual tool for the brand safety fight appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-07-07 04:01:07 UTC ]
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Welcome to Ad Age’s special-edition NewFronts Now newsletter, a roundup of the biggest news, trends, insights and takeaways from IAB’s Digital Content NewFronts. Continue reading at Advertising Age
[ Advertising Age | 2020-06-25 21:05:12 UTC ]
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Ahead of TikTok's presentation at the 2020 Digital Content NewFronts, the company released a new umbrella brand called TikTok for Business for its advertiser offerings. TikTok, a newcomer to NewFronts, adapted its vertical-first format for a horizontal presentation. The main message to brands in... Continue reading at AdWeek
[ AdWeek | 2020-06-25 21:01:24 UTC ]
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Booksellers are now the “gatekeepers” and attempts to get titles by people of colour into their stores are often an “exercise in futility”, Jacaranda Books founder Valerie Brandes has said. Continue reading at The Bookseller
[ The Bookseller | 2020-06-25 01:19:33 UTC ]
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Ex-special forces soldier turned TV star Matthew "Ollie" Ollerton is publishing a debut thriller with Bonnier Books UK. Continue reading at The Bookseller
[ The Bookseller | 2020-06-24 00:04:04 UTC ]
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Dave Portnoy launched Barstool Sports in 2003 as a print publication about sports gambling and fantasy sports projections. In the later 2000s, it became a company known for raunchy blog posts and throwing paint parties for college students at bars. Fast-forward to 2020, and it's one of the most... Continue reading at AdWeek
[ AdWeek | 2020-06-23 22:10:32 UTC ]
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"At the end of the day, if you’re not at the table, you’re usually on the menu," Barnes said. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-06-12 12:00:00 UTC ]
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In response to Monday's Day of Solidarity, which saw more than 1,100 publishing workers demanding that the industry take action to diversity its workforce and to publish more black authors, three of the Big Five publishers issued statements pledging to do just that. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-09 04:00:00 UTC ]
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Starting a new job can be tough under any circumstances. But starting a new job just weeks before one of the biggest global crises in modern history is nearly unthinkable. Yet, for Scott Omelianuk, editor-in-chief of Inc., that was his reality. Omelianuk spent nearly 12 years as the top editor... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-04 18:52:38 UTC ]
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Today's news marks the next step in Beat Technologies' drive to create bespoke D2C audiobook and ebook platforms for marquee-level publishers. The post Norway’s Beat Technology Signs a Denmark Trio for an Audiobook Platform appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-05-29 13:48:10 UTC ]
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The Literary Consultancy (TLC) has launched a digital platform to support writers and "safeguard their creativity". Continue reading at The Bookseller
[ The Bookseller | 2020-05-11 01:42:35 UTC ]
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