Why Business Books Are Blue (And Other Tricky Marketing Techniques)

Yes, you judge books by their covers. Here's what draws you in.I review a lot of business books. Consequently, publishers often send me copies of new releases. As I was cleaning out my office the other day, and staring at about 50 book covers, I had a thought: Why are so many of these books blue or orange? What do cover designers know about what lures readers in?Read Full Story Continue reading at 'Fast Company'

[ Fast Company | 2014-11-19 00:00:00 UTC ]
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[ Publishing Perspectives | 2019-08-09 13:15:13 UTC ]
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[ The Bookseller | 2019-07-18 01:11:47 UTC ]
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[ The Bookseller | 2019-06-25 05:53:24 UTC ]
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[ Publishing Perspectives | 2019-06-20 05:30:42 UTC ]
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[ Folio Magazine | 2019-06-19 21:06:21 UTC ]
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[ Publishing Perspectives | 2019-06-07 03:21:53 UTC ]
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[ Publishing Perspectives | 2019-05-01 00:00:00 UTC ]
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[ Publishing Perspectives | 2019-04-25 00:00:00 UTC ]
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[ Publishing Perspectives | 2019-04-11 00:00:00 UTC ]
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[ Folio Magazine | 2019-03-29 00:00:00 UTC ]
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