Why Business Books Are Blue (And Other Tricky Marketing Techniques)

Yes, you judge books by their covers. Here's what draws you in.I review a lot of business books. Consequently, publishers often send me copies of new releases. As I was cleaning out my office the other day, and staring at about 50 book covers, I had a thought: Why are so many of these books blue or orange? What do cover designers know about what lures readers in?Read Full Story Continue reading at 'Fast Company'

[ Fast Company | 2014-11-19 00:00:00 UTC ]
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Portuguese-Language SDG Book Club: Open for Business

The Portuguese-language SDG Book Club is divided into an effort in Portugal and a sister program in Brazil, each announcing its reading list. The post Portuguese-Language SDG Book Club: Open for Business appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-06-10 14:49:12 UTC ]
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ALA Working Group Calls for Change in the Library E-book Market

In a paper released this week, the American Library Association’s Joint Digital Content Working Group offered a frank assessment of the state of the library e-book market and the impact of the Covid-19 pandemic. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-06-03 04:00:00 UTC ]
More news stories like this | News stories tagged with: #frank assessment #covid-19 pandemic #digital content #e-book


U.S. Book Show: Publishers Fight Pandemic Blues with the Backlist

Backlist titles have been a key driver of sales for trade book publishers over the last 12 months. At a U.S. Book Show panel, representatives from four major houses discussed strategies on how to continue to build a publisher’s backlist revenue. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-25 04:00:00 UTC ]
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World Book Day: A Rights Roundup From Five Markets

Today's Rights Roundup, coinciding with World Book Day, includes titles from Germany, Finland, Canada, Sweden and the United Kingdom. The post World Book Day: A Rights Roundup From Five Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-04-23 17:25:41 UTC ]
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Report: Russian Book Market Down 20 Percent in 2020

Publishers in Russia talk of little hope of a turnaround in 2021, describing a book market that was sliding before the pandemic. The post Report: Russian Book Market Down 20 Percent in 2020 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-04-13 16:54:20 UTC ]
More news stories like this | News stories tagged with: #post report #book market #russian book


Russian Market Looks to Children’s Books for 2021 Growth

Some children's book publishers in Russia forecast growth in 2021, but another publisher cautions that 'oversupply' and 'low-quality books' are problematic. The post Russian Market Looks to Children’s Books for 2021 Growth appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-03-04 17:10:20 UTC ]
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Blue Peter Book Awards won by McNicoll, Barfield and Bradley

The Blue Peter Book Awards have been won this year by Elle McNicoll's A Kind of Spark (Knights Of) and Mike Barfield and Jess Bradley's A Day in the Life of a Poo, A Gnu and You (Buster Books). Continue reading at The Bookseller

[ The Bookseller | 2021-03-04 09:57:17 UTC ]
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The best books to beat this year’s special brand of Valentine’s Day blues

Reading choices for your night in — whether you like sweet, steamy or need a good cry. Continue reading at The Washington Post

[ The Washington Post | 2021-02-05 13:00:00 UTC ]
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New Report Offers Post-Pandemic Outlook for Book Business

In a free 50-page report released this week, three veteran publishing and digital media consultants offer a postmortem on 2020 and a glimpse at what the future holds for publishers, booksellers, libraries and readers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-01-07 05:00:00 UTC ]
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PW’s 2020 Person of the Year: The Book Business Worker

The most important people in the book business in 2020 are not the powerhouse agents or the megabestselling authors or the Big Five CEOs. It is the collective of book business workers, often overworked and underpaid, that kept the industry afloat and challenged it to live up to greater standards. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-12-18 05:00:00 UTC ]
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Sarah Frier’s No Filter has won the 2020 FT and McKinsey Business Book of the Year Award.

Today, The Financial Times and McKinsey & Company announced the winner of its 2020 Business Book of the Year Award, which recognizes a work that provides the “most compelling and enjoyable insight into modern business issues.” The prize comes with £30,000 prize and each of the five... Continue reading at Literrary Hub

[ Literrary Hub | 2020-12-01 20:59:19 UTC ]
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Sarah Frier Wins the 2020 Business Book of the Year Award

Sarah Frier's 'No Filter' takes the £30,000 Business Book of the Year honor, in a strong shortlist from the FT and McKinsey & Company. The post Sarah Frier Wins the 2020 Business Book of the Year Award appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-12-01 20:59:13 UTC ]
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Surveying the Coronavirus’ Impact on the International Book Business

The IPA explores 'the need for a joined-up, ecosystem recovery roadmap' to address effects of the pandemic on the world publishing industry. The post Surveying the Coronavirus’ Impact on the International Book Business appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-11-24 16:10:39 UTC ]
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Rebuilding and Reinventing the Book Business Sustainably

A trio of booksellers from a variety of stores as well as a documentarian of reading trends discussed what ails the industry as well as what has to be done to make it more sustainable at a PubTech Connect session. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-18 05:00:00 UTC ]
More news stories like this | News stories tagged with: #book business


How Do We Market Books Now?

For participants on "The New Marketing Toolkit" panel, the opening session of PubTech Connect 2020, the word of the day was "nimble," as panelists described how publishers have adapted to changes in the market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-17 05:00:00 UTC ]
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Michael O'Mara to publish business mindset book from Andy Murray's trainer

Michael O'Mara is to publish a professional development book from tennis trainer Matt Little, The Way of the Tortoise. Continue reading at The Bookseller

[ The Bookseller | 2020-11-02 09:36:26 UTC ]
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British Army to share leadership know-how in book for Penguin Business

Penguin Business has acquired an official book on British Army leadership, revealing to civilians key take-aways to become better leaders themselves. Continue reading at The Bookseller

[ The Bookseller | 2020-10-16 17:29:49 UTC ]
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Frankfurt Report: Italian Book Market Narrows Its Losses

The Italian Publishers Association's Ricardo Franco Levi and his staff in Milan report on progress in one of Europe's hardest hit markets. The post Frankfurt Report: Italian Book Market Narrows Its Losses appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-10-15 15:25:47 UTC ]
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Publishing Perspectives Talks: Italian Book Market Narrows Losses to 7 Percent

The Italian Publishers Association joins us today at Frankfurter Buchmesse Special Edition talking about its 'New Books From Italy' program. The post Publishing Perspectives Talks: Italian Book Market Narrows Losses to 7 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-10-15 15:25:47 UTC ]
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UK and USA: Financial Times and McKinsey Announce a Business Book of the Year Shortlist

Eligible for books originally published in English or in translation, the FT-McKinsey program looks for work to 'stand the test of time.' The post UK and USA: Financial Times and McKinsey Announce a Business Book of the Year Shortlist appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-09-23 20:22:39 UTC ]
More news stories like this | News stories tagged with: #post uk #business book #year shortlist #book of the year